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Strategic Management - Assignment Example

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This work called "Strategic Management" describes internal and external growth strategies, their advantages and disadvantages. The author takes into account key features that the author would incorporate into the business model, mapping main companies using Value Creation Frontier…
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Strategic Management
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Download file to see previous pages The external growth strategy is focused on gaining a customer base and market. A firm focuses on generating high revenues and increasing overall sales to customers. Companies seek to produce their net worth and boosting profitability. Firms focus on capacity building and acquisition of other related businesses.
Italian firms can gain a large market share and competency through acquisition. The acquisition is an external strategy that helps a firm to increase market presence. According to Capello & Ravasi (2009), Aeffe acquired Calzaturificio to acquire the market for shoes and leather goods.
Companies gain customer loyalty when they use Porter’s strategy of cost and leadership methods for internal growth. Gucci acquired Bottega Veneta and Sergio Rossi to increase its customer reach but by revising its pricing strategy. The firms are known for high-quality goods in the Italian market and can withstand competition and price wars.
Italian firms gain the power to withstand substitution or rivalry from related firms. Capello &Ravasi (2009) fashion companies engaged in core competencies when seeking external growth. The know-how on the business resides in the creativity in designs and clothing has given forms pace and energy to integrate other vital activities. Porters’ force of competitive rivalry and the threat of substitution is conquered through competencies.
Gaining cost leadership through vertical integration to steer external growth requires firms to forego costs to maintain a competitive advantage. According to Capello & Ravasi (2009), fashion companies market or distribute their products through a variety of channels. A company cannot escape the costs of conquering different markets. Additionally, cost leadership varies from one company to another.
The internal growth of the company is overly dependent on the perception of customers. Italian Fashion Industry features multi-brand firms that require a collaboration of competencies, style, and entrepreneurial strategies destined to impress the customers. Companies rely on the efforts of licenses and freelancers to boost marketing to customers. Gucci and Versace are charged with pursuing new customer targets every year.
Network view theory holds that a firm exists in a connection of distinct customers, institutions, competitors, suppliers, and other rivals. The strategy that a firm decides to implement will depend on the legitimacy and resources it has in the Italian Fashion Industry. Every firm gets to launch itself in the industry differently. ...Download file to see next pages Read More
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