Newly Revised Product by Microsoft Skin Put - Assignment Example

To check the feasibility of the newly revised product of Microsoft Company, the ‘Skinput’ we conducted a research survey among individuals. The basic reason behind this research analysis was to take the opinion of the public about the product.

The results of the research study are showing the concerns of people regarding the input technology. Most young people are supporting it whereas some other critics are also augmenting the sensitivity of the input technology. Most people think that this gadget is useful and easy to use for giving commands etc. The level of creativity and innovation is very high in this Microsoft product Skinput. Despite all such advantages people argue that the price of the technology is high. They may not be able to afford it. The cost aspect is very important from both sides, i.e. customer and the company (Beirut 1).

Many critics also argue that health issues are related to technology. Initially, mobile phone technology also faced many arguments regarding harmful rays and signals, which may disturb the natural audible sense of a person. It is the case with this Microsoft’s input technology. People are very much concerned that whether it would harm the body or not. When the device is directly connected to the human body, people may get suspicious about its effects.

Some people also argue about the small size of the input device. The small size of the device may reduce the function ability of the product. The input device as compared to other digital devices, which are larger and thus provide a wide space for the viewers, may irritate people.

Recommendations
To make the product more popular and famous among the public the marketing managers must focus on the advertising and promotion of the technology. The product will be successful when people will replace their existing mobile phones with this input technology. A true advertising campaign gives benefits when people perceive the specific product as a necessary item in their life. Therefore, most of the marketing experts give their opinion that Microsoft should focus on advertising and the promotion of the product. The cost of the product should be accessible and acceptable, so that a common person may also adopt the technology in his daily routine life. The accessibility should also be wide so that every person can approach the product easily. Read More