Apple Inc.: Strategic Plan Apple Inc.: Strategic Plan Headquartered, in California, America, Apple Inc. is the most valuable technology company in the world at present. Moreover, it is the second largest company in the world as far as market capitalization is concerned…
Download full paperFile format: .doc, available for editing
Download file to see previous pages
Moreover, Apple is currently facing strong challenges from the market, especially from companies such as Microsoft, Samsung, Dell, Nokia etc. This paper is written as a strategic plan for Apple Company. Organizational Analysis Strengths The key strength of Apple Inc. is its ability to innovate new products. Bordia, et al. (n. d.) mentioned that “The ability to define and develop new products and services and deliver them to market is the fundamental source of value creation in companies and an important enabler of competitive advantage” (Bordia, et al, n.d, p.1). At the beginning of 2000, Apple introduced a series of products such as iPhone, iMac, iPAd, iPod, iTune, iCloud etc. These “i” series products brought huge success to Apple Company. It should be noted that Apple Company was struggling to survive in 80’s and 90’s because of the huge competition from arch rival Microsoft. However, the return of Steve Jobs after a 12 year break brought dividends to the company. It should be noted that Apple is one company which promises less and delivers more. Majority of the “i” series products surprised the consumers all over the world with superior performances. The ability to read market pulses accurately is another important strength of Apple Company. For example the introduction of iPads in 2000, brought enormous success to Apple Inc. It should not be forgotten that Microsoft was the first company which introduced tablets in the market. However, Microsoft failed to make an impression in the market because of the untimely introduction of its tablet PC’s in the 90’s. In the 90’s, technology has not developed as it does now and the consumers was not much serious about the necessities of tablets at that time. However, the scenario has changed drastically during the beginning of 2000 and Apple was able to read these changing trends in the market very well. The third major strength of Apple Company is its strong brand development abilities. In 2007, Apple has changed its name from Apple Computers to Apple Inc. “Under the leadership of Jobs, Apple transformed from a computer company to a consumer electronics company with the launch of innovative products such as the iPod and iPhone” (MarketLine Case Study Apple Inc. The Steve Jobs Effect, 2012, p.2). The name change has been done by Apple to make Apple brand stronger in the consumer electronics industry. Moreover, Apple has changed its logo from multicolour to a single colour as part of the branding enhancement strategies. Apple has realised that the word computers in its name was sending wrong signals about its products in the consumer electronics market. So, they changed their name and logo to increase the acceptance of apple products in the consumer markets. The ability to create innovative ads is another major strength of Apple Company. Apple has implemented a series of advertising campaigns using television and internet to ridicule its arch rival Microsoft in the beginning of 2000. For example, in the controversial "Hello, I'm a Mac "And I'm a PC" advertisement, Apple caused enough damages to Microsoft and its reputation. The fifth major strength of Apple Company is its ability to diversify business based on the fluctuations in the market. America and European countries are currently facing lot of financial problems because of the ongoing recession. On the other hand, Asian
...Download file to see next pagesRead More
Cite this document
(“Apple Inc.: Strategic Plan Assignment Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/management/1455121-strategic-plan-apple
(Apple Inc.: Strategic Plan Assignment Example | Topics and Well Written Essays - 2000 Words)
“Apple Inc.: Strategic Plan Assignment Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/management/1455121-strategic-plan-apple.
Apple Inc., formerly Apple Computers, was founded in 1976 by Steven P. Jobs and Steve Wozniak and was converted to public ownership in 1980. It is the company who introduced first personal computer in 1982 with John Sculley as the CEO of Apple.
Apple’s shift in strategic focus was manifested by its change in core business from focus on personal computers to consumer electronics. This change was epitomized by the company’s symbolic dropping of the word “computer” from its official name in 2007 (Siegel & Gibbons 2009).
The technological changes proved to be a challenge to Apple as it struggled to produce standardized software in the market. Various organizations, consumers and businesses were demanding more compatible operating systems. In addition, Mac OS was not available for other computers and was used only on Macintosh.
Apple’s vision is to be the most innovative company in the computing, mobile phone and telecommunication industries of the world. This innovation is achieved through enhanced and improved technologies in all of the company’s products and services which are aimed at meeting the changing needs of consumers and the business environment.
For organizations trying to compete Apple, the challenges that need to be faced are many: Apple is popular for its emphasis on innovation, a fact that limits the chances for gaps in its strategic choices.
The objective of this research is to develop an implementation plan for the online service platform. It is believed that the company will be able to tap that segment of consumers in the market who give high priority to the after sales service of a product. The company has been losing significant sales volume due to poor after sales service.
From the case study, it is clear that the major reason for the sudden fall in the Apple market share was licensing. Apple’s tiff rival Microsoft had licensed its operating system to the PC manufacturers while Apple was against it. In order to ensure that Apple remains a dominant force in the MP3 and cell phone segment, the organization will have to do more than just innovation.
This can only be attributed to the company’s strategic plan, aims, objectives, culture and future success plans (Linzmayer, Ronald 1999, pg. 6-8).
Its traditional marketing strategy and objective of ‘thinking viciously’ that aims at continued innovation has
Strategic management refers to the formulation and application of the major initiatives, objectives and goals as decided by the top management of a company on the behalf of the owners. The formulation and implementation of strategies is done by evaluating the external and internal factors affecting the business.
According to the paper, Apple Inc. is a ‘multimedia download market’. This is because, the Company is able to transfer anything in the form of copy from the internet to portable devices, personal computers etc. However, it has not yet entered into the market of mobile download completely as per Mintel.
10 Pages(2500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Apple Inc.: Strategic Plan"
with a personal 20% discount.