Nobody downloaded yet

Quantitative in Public Relation Campaign - Case Study Example

Comments (0) Cite this document
Summary
It is noted that cancer is the number one killer disease followed by HIV (Abdelhadi, 2006). The prevalence of cancer and specifically breast cancer is currently fast increasing in developing countries. It is…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.1% of users find it useful
Quantitative Case Study in Public Relation Campaign
Read TextPreview

Extract of sample "Quantitative in Public Relation Campaign"

Download file to see previous pages In the same year, 12.8 per 100000 women died from breast cancer. Breast cancer when detected at an early stage can be treated. But when it is detected at a later stage, it cannot. Amputation is what will be done and if the cancer is systemic, then death will follow (Abdel-Fattah, Zaki, Bassili, el-Shazly & Tognoni, 2000).
Due to these effects, it is important to begin promoting awareness for women and young girls to occasionally be undergoing breast cancer screening. The campaign purports to employ situational theory in assessing the level of awareness on breast cancer self examination technique (J. J. Scheurich et al. 2004). It is believed that breast cancer can be detected at personal level. The campaign main objectives is to promote the awareness to young girls and encourage them to be practicing breast cancer self examination (Abdel-Fattah et al, 2000). The study is focused on using the situational theory of public (STPs) to find out the level of knowledge about breast cancer among young girls (Abdel-Fattah et al, 2000).
There is need to describe the level and extent in which breast cancer self examination is practiced by young girls of the target sample. Finally describe the perception of the young women concerning the causes, control and fatality of breast cancer (Abdelhadi, 2006). The memorable brand to be used in the entire campaign is a pink ribbon which is international symbol of breast cancer awareness (Abdelhadi, 2006). Participants and respondents will wear the ribbon as a sign of sending the message of awareness and to commit.
Breast cancer is one of the most common types of cancer affecting women in developed and developing countries. Over the years, the disease has always been connected to manifest more on older women. Cancer has bee rated to have ousted HIV/AIDs and is now number one killer disease in the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Quantitative Case Study in Public Relation Campaign”, n.d.)
Quantitative Case Study in Public Relation Campaign. Retrieved from https://studentshare.org/marketing/1639024-quantitative-case-study-in-public-relation-campaign
(Quantitative Case Study in Public Relation Campaign)
Quantitative Case Study in Public Relation Campaign. https://studentshare.org/marketing/1639024-quantitative-case-study-in-public-relation-campaign.
“Quantitative Case Study in Public Relation Campaign”, n.d. https://studentshare.org/marketing/1639024-quantitative-case-study-in-public-relation-campaign.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Quantitative Case Study in Public Relation Campaign

Blue Advertising Campaign

...? "Blue" Advertising Campaign "Blue" Advertising Campaign Advertising aims at convincing people to purchase either goods or services by a certain brand. For any organization to make a sale, it has to conduct some form of advertising. Categorization of advertising mainly is on the intended results of the advert, which is how well the advert manages to convince people to purchase a particular brand and not the others. Thus, persuasive advertising aims at persuading people to purchase a product or service. For Blue commercials, the main aim is persuading pet owners to use their food to feed their pets. To consider an advert as successful, it must have achieved its purpose; in this case, persuading target market to purchase a product... or a...
8 Pages(2000 words)Case Study

Advertising Campaign

...a marketing degree helpful for their career. The chief objective of the promotion is to double the awareness of UniSA'smarketing degree in Hong Kong in a year and increase the applications for the degree by 30 per cent. STRATEGIES The promotion should highlight the key benefit or unique selling proposition (usp) of UniSA that should immediately appeal to the target audience. That is to say it should tell the audience how the University of South Australia is different from its competitors. A perceptual mapping will prove beneficial in this regard to chart the target audiences' perception of UniSA compared with that of Harvard school of business. "Before you embark on an image advertising campaign, you need to know the...
2 Pages(500 words)Case Study

Motorola Marketing Campaign

...aggressive strategy. There were some heavy cost cutting measures adopted followed by a heavy profit. There was a hefty cost cut strategy applied leading to heavy profit margin, whereas on the other hand sales graph was in the decline state for the mobile phones. Future plans to generate customer value: Currently Motorola is looking around to launch new technologies .Recently it was announced that they would be launching a new indoor and outdoor wireless networking solution in Australia, that will cover a variety of industries benefiting the enterprises with high speed secured wireless communications. They also have a plan of releasing eight more products and solutions related to networking. This would bring in...
14 Pages(3500 words)Case Study

Marketing Campaign

...and advancements of car technology such as the optional Bluetooth capabilities or the option to include an input jack, so you can directly input whatever music you want to listen to while you drive around. It's your car, make it clean, make it affordable, and make it run well. That's a Toyota. For this marketing campaign we have chosen to specifically target men. We believe that this vehicle is already quite popular amongst women. However the gender gap is pretty big, and we need to find a way to market to more male customers. We are going to base the whole marketing technique around sex appeal, sports appeal, and make it so the Prius strongly appeals to the male population to increase our targeted sales. We are going to...
4 Pages(1000 words)Case Study

Advertising Campaign

... of the campaign were able to transform the advertised services into the brand association, and it is true that Sheraton is not associated with the phrase 'we belong', which is short, deep, meaningful and easy to remember. The likeability of the designed commercial was 60%, which is far beyond the limits of the DRI accepted in the modern advertising industry. (http://www.hotel-online.com/News/PR2006_2nd/Apr06_SheratonCampaign.html) Brand association is what many companies dream to have; brand association is the successful instrument of advertising, because slogan with which the consumer associates the brand, he also associates with high quality, reliability of the company and the desire to support stable relations with the company... , it...
9 Pages(2250 words)Case Study

Advertising Campaign of McDonalds

...'I'm lovin' it' advertising campaign of McDonald's: the communicative aspect 2007 Outline: A) Introduction B) 'I'm lovin' it' advertising campaign of McDonald's: general overview C) Advertising techniques in 'I'm lovin' it' campaign: the communicative aspect 1. Company's brand and image and their reflection in the advertisement 2. 'I'm lovin' it' - the slogan of the advertising campaign 3. Advertisements and commercials D) Conclusion. A) Introduction The leading position of McDonald's chain of fast food restaurants on the world market is not determined but what it sells (i.e. the product), moreover, this particular product itself has more of a negative influence on the...
10 Pages(2500 words)Case Study

Shorashim Groups Facebook campaign

...SHORASHIM GROUP: Shorashim Group’s Facebook campaign `The group has two big campaigns that take place twice in ayear, prior to Hashanah holidays. At these times, the group arranges for packages that contain flowers, toys and food. The packages are delivered door to door from many volunteers who are a source of happiness and warmth during the holidays. Shorashim has its focus on making two communities strong: Ethiopian community and the elderly who have no families there by undergo distress. The group therefore saw it unacceptable that a city that had a bigger reputation as Tel Aviv had some individuals who lived in isolation and silence (Maman, 2004) Their new campaign on face book...
1 Pages(250 words)Case Study

Development of an Advertising Campaign for IKEAs Furniture

...advertising campaign through social media and similar digital strategies, publicity on their energies towards sustainability and establishing strong customer rapport. This advertising strategy will emphasize on supporting creativity, funded advertising, public relations, sales campaigns, and direct marketing with the aim of proving to their clientele why spending on IKEA elevates their livelihoods. The strategies defined in this plan has the objective of explaining to customers exactly how IKEA has advanced tools to make it convenient to shop both online and in-store. They will also be sensitized about the sustainability efforts engineered by IKEA and...
7 Pages(1750 words)Case Study

The Public Campaign No More

...TABLE OF CONTENTS TABLE OF CONTENTS 1 The Social challenge 2 Pre-conditions 2 The actors 2 Tools and tactics 3 Lessons learned 4 Results 6 Reflection 6 References 8 The Social challenge Many people in the U.S. experience and see the effects of the problems of domestic and sexual assault but the issues remain hidden and are considered less public concerns. The NO MORE is a public campaign that creates public awareness and engagement focused on ensuring an end to domestic and sexual assault. The campaign uses a blue signature symbol to increase and foster for more dialog instead of fighting. The campaign seeks to make domestic...
6 Pages(1500 words)Case Study

STD Education Campaign

...of that, they should have awareness of the symptoms and dangers accompanied by different types of STDs. 4. Public education: The campaign should be able to teach the students how transmission of STDs occurs and the potential preventive measures. The campaign should also teach the students the importance of knowing ones HIV status. Hygiene should also be part of the teaching during sexual activities (Aral, Fenton, & Lipshutz, 2013). 5. Promoting openness: Most of the people that have contracted STDs feel shy to seek doctors’ help. The campaign team should make the students understand that keeping STD as a secret is risky to an individual’s life. They should be encouraged...
1 Pages(250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Quantitative Case Study in Public Relation Campaign for FREE!

Contact Us