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Marketing Essays

Result for Subject Marketing:
19914 essays
Frontier Airlines Faces Tough Competition Marketing Essay
2 pages (563 words) , Download 3 , Essay
Free
Unfortunately, some of Frontier’s competitors are bigger and have bigger resources, and this makes the competition stiff.  Currently, there are close to 130 airline companies in the United States and more than 19000 airports. The US accounts for almost a third of all airports in the world, making it the country with the most number of airports.
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Product and Market Description of Tropicana Orange Juice Marketing Assignment
7 pages (2170 words) , Download 2 , Assignment
Free
Later, in 1954, the organization changed its production method by introducing and pioneering flash pasteurization, which instantaneously raised and lowered the temperatures of orange juice in a short period of time. This led to a prolonged shelf life that enabled the transportation and manufacture of chilled orange juice to various parts of the country.
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Integrated Marketing Communication and Information Technology Marketing Research Paper
12 pages (3000 words) , Download 4 , Research Paper
Free
This paper provides the analysis of the role Internet plays in the IMC followed with an overview of key online marketing tools/instruments. As the paper is focused on a particular case study of Samsung Galaxy Note, it provides analysis of this brand activity, followed by a discussion and critical evaluation of Samsung’s marketing activity with a focus made on online activity.
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PepsiCos Strategic Marketing in the United Kingdom Marketing Research Proposal
7 pages (2269 words) , Download 3 , Research Proposal
Free
This research will have an adequate extent to ensure that it provides a framework to understand the perceptions and attitudes of consumers towards the health features of PepsiCo products. The information will be collected using secondary and primary data collection methods, in which the latter will be conducted using focus groups.
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Trends and Tactics used for Mobile Marketing Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
While mobile marketing was a traditional focus for B2C seeking to customer reach by the businesses, the trend has now changed, with the B2B increasingly taking the same marketing strategy. However, the success of mobile marketing is not simply based on the presence in the mobile marketing platforms.
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Marketing Mix: Price, Promotion, Product and Place Marketing Essay
2 pages (612 words) , Download 4 , Essay
Free
It was later updated to the 7Ps to cater to the inclusion of products that are services and not just physical products. The three added new elements were people, processes, and physical evidence. For the perfect market mix to be created there should be a vast understanding of the target market and consumer needs
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Zara Questions Marketing Case Study
2 pages (500 words) , Download 4 , Case Study
Free
The business system starts with the Zara’s designers who continuously track preferences of the customers and changing trends in the market thereby coming up with effective designs. These designs are manufactured into final products by both internal and external
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Marketing Analysis - The Process of Spectrum Auctioning Marketing Essay
5 pages (1409 words) , Download 2 , Essay
Free
An electromagnetic spectrum refers to several waves used for the transmission of a specific type of important information for commercial use. The government has to get involved in the transmission of rights of ownership so that it can attain equality in the business. While the governments do this, they collect revenues based on the way the auction is designed.
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Myphone Simulation Reflection Marketing Assignment
7 pages (1846 words) , Download 3 , Assignment
Free
The simulation was also intended to help in creating awareness for the needed finances for sales, research and development, and other marketing activities in the company. I learned many things, together with the fact that businesses require continuous product re-engineering and repositioning for their survival in the industry.
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High Failure Rates of New Products in the Market Marketing Research Proposal
2 pages (500 words) , Download 2 , Research Proposal
The focus will first be placed on the risk management cycle that many companies show little interest in embarking on. With this, we will be able to discover the potential risks that many organizations are faced with when it comes to marketing their new products. Secondly, the focus will be shifted on the information systems.
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Journal Entry Marketing Personal Statement
1 pages (250 words) , Download 5 , Personal Statement
Free
However, Unit 5 shed light not only on the importance of market research and information, otherwise known as research and development (R&D) function, but also outlined the
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Sustainable Relationship Marketing: McDonalds Corporation Marketing Assignment
28 pages (8009 words) , Download 3 , Assignment
The analysis of this company has shown that Mcdonald's has made a focus on a customer-centric approach early before the concept of relationship marketing has gained wider popularity. However, by the 1990s the company has lost its focus and failed to satisfy changing customers’ needs and tastes. This failure to pursue customer’s interests and ensure customer-value service has led to financial losses.
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Marketing Plan for the Next Year for Atlantic Quench Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
Marketing plans are of high importance to the performance of a product or brand in the market. Atlantic Quench being a business organisation in a highly competitive market, it is essential for them to have a viable marketing plan. This is a marketing plan that will be aiming at presenting the marketing strategy most applicable for Atlantic Quench.
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Marketing Choice Overload Marketing Essay
13 pages (3459 words) , Download 2 , Essay
Free
Firstly, researchers are of the opinion that more choices have made people confused when it comes to buying. Secondly, organizations that do not provide consumers with an excessive number of options are preferred more in comparison with the others. In addition, it can be noted that there are a large number of studies that have been conducted in order to understand the concept of choice overload.
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Example of Advertisement Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
In the advertisement, the advertising company ensures that it has clear company profile that will enable the sales agents to advertise the product easily. However,
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Marketing Communications Plan and Campaign Marketing Assignment
16 pages (4428 words) , Download 2 , Assignment
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However, it will allow them to recognize the extent to which a new bus service could be successful in the market and if it fails in such a test then they can possibly find the reasons of failure. Moreover, by making the necessary changes the risk of rejection in the large market can be minimized to a considerable extent (Bagad, 2009; Abdullah & Bakar, 2000).     
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Hospitality and tourism marketing Marketing Essay
15 pages (3750 words) , Download 4 , Essay
Free
This study looks at viability of product and its marketing strategy with emphasis on establishing problems and their answers. Proposed product and its marketing strategy will be put to deliberation in order to assess whether the idea may work or not. Feasibility study is carried out in three domains: Market, Technical and Organizational Structure.
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Situation Analysis for Trafalgar Fire Australia Marketing Essay
6 pages (1612 words) , Download 2 , Essay
Free
This move however was unsuccessful, resulting in the decline of Trafalgar’s brand popularity and sales. In May 2009, Trafalgar Passive Fire Solutions was acquired by Fire Containment. Fire Containment is “a 100% Australian Owned company, offering unique and specialist passive fire protection systems” which operates in Australia and New Zealand.
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Characteristics of Marketing Marketing Essay
6 pages (1824 words) , Download 2 , Essay
Free
An organization is segregated into different departments like that of finance, operations, and human resource among others but the entire system would function in the desired way only when business and most importantly, revenue is generated. Businesses basically generate when there is a demand in the market for the products or services offered by an organization.
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Unique Strategies of a J Crew Leading Retailer Marketing Essay
7 pages (2034 words) , Download 2 , Essay
Free
J. Crew is a company that has very many competitors in the industries within which it operates. It competes primarily with specialty retailers, higher-end department stores, and catalog retailers that provide substitute goods to its products. These competitors include the Banana republic, Ann Taylor Loft, Ralph Lauren Corporation, and so on.
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E- Marketing for New Companies Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
The author explains that choosing the e-marketing strategy that best suits the needs of each start-up company depend on the skills and the experience of marketers involved. This means that e-marketing is a valuable tool for promoting start-up companies but it cannot perform high unless it is effectively managed.
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An Empirical Investigation of Perceptions of Customers About Quality of Services Offered Banks Marketing Thesis
10 pages (2541 words) , Download 2 , Thesis
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This particular model was chosen because it has been tried and tested in other settings and its 22 item scale gives a good picture of the quality of service as it occurs in different kinds of service industries. The 22 items were grouped into five sections and participants were invited to rate different aspects of banking service.
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Quality Involves More than Just the Product Marketing Article
1 pages (301 words) , Download 2 , Article
Free
In the same manner, quality meant a guarantee that these products can do what the value proposition in their marketing says they will do.  In the case of the mini grills, quality to the customer meant that they can use these products to grill meats, fish, and other foods. 
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Customer Segment Analysis Marketing Research Paper
7 pages (1850 words) , Download 3 , Research Paper
Free
One of the weaknesses of the restaurant would be that as the company is new, Tina would need management teams that can run a business effectively. That would be difficult for Tina to approach candidates and select competent employees, provide training and supervise them to work effectively in the restaurant.
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Integrated Communication Marketing Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
I often receive a lot of emails and I treat them as junk mail or spam. Usually, I do not want to open unsolicited emails. However, with the internet boom, I think viral marketing is becoming an effective marketing communication tool. The incentive
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Toyota Company Marketing Analysis Marketing Case Study
2 pages (573 words) , Download 4 , Case Study
Free
The managers at Toyota should be willing to listen to the ideas, opinions and criticisms of the organizations’ publics such as consumers, surrounding communities, non-governmental organizations and regulatory bodies. Another crucial concern is the vehicle product quality especially after recent happenings when it recalled 16 million vehicles.
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Corporate Social Responsibility in Promoting Brand Equity Marketing Research Proposal
13 pages (3577 words) , Download 3 , Research Proposal
Free
Brand development for the product that a business operates is an essential part of the development to grow the market base. However, with the consequential establishments within the society regarding businesses, the understanding of the environment and incorporating activities related to the society in developing the brand equity for the various brands becomes an issue of significance.
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Who are Entrepreneurs Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
According to the paper, entrepreneurs are people who build an enterprise with minimalistic resources- they use their innovative entrepreneurial skills to achieve targeted goals. The author also suggested that many entrepreneurs are first-born males of the family who have strong work ethics and some business background.
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Ratio Analysis of Amazon Marketing Research Paper
5 pages (1328 words) , Download 3 , Research Paper
Free
Seattle was chosen as the best location because it had a wide range of technical talent and was strategically located close to the largest book wholesalers in Oregon. The company was first named Cadabra but was quickly dropped after people mistook it for cadaver. Amazon was picked as the suitable name because it started with the letter A, an indicator of growth and was easy to spell and pronounce.
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A New Era in the Responsible Marketing Development by Marek Seretny and Aleksandra Seretny Marketing Assignment
8 pages (2190 words) , Download 2 , Assignment
Free
Therefore the author has focused on the transformation of the traditional concept of marketing towards the development of the concept or the theory of marketing and has emphasized sustainable marketing that focuses on the increase of responsibility towards the environment, economy, and society as a whole.
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Groupon Business Model Marketing Case Study
1 pages (311 words) , Download 3 , Case Study
Free
Groupon encourages customers of the world to get united, buy goods and services as groups instead of doing this on a personal level. This main reason is for the groups to achieve profound discounts from the regional organizations. However, these group discounts are only applicable whereby a definite number of consumers sign up for the agreement.
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Business Plan to Capture the Market Marketing Essay
1 pages (288 words) , Download 2 , Essay
Free
The target market comprises mainly those based within the urban area of Lagos. The product is unique because of the high-quality material and affordability compared to the locally available substitute goods. For instance, our Granite Marbles are durable, affordable, and appealing, making them a product of choice.
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Marketing Communication Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
The corporate world has redefined the word “incredible” by taking it to a whole new level altogether. Their contribution to the enormous pace of the world is by no means small – their very existence is a symbol of the advanced times we live in. Marketing communications refer to a company's promotional activities, a key component of the "marketing mix".
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Global Advertising Industry Marketing Assignment
1 pages (354 words) , Download 2 , Assignment
Free
In 2010 the global advertising industry generated $474 billion, while the global online revenues were $13 billion (Plunkett Research). Another industry that has thrived in the 21st century is the gaming business. Advertisers today are using advertising techniques to achieve a marketing presence inside video games.
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Swot Analysis of White Appliances Company Marketing Essay
6 pages (1592 words) , Download 2 , Essay
Free
White Appliances is an international company that markets household appliances globally. The company also manufactures high end-models of microwaves that are sold in the United States of America and Asian markets. In these markets, the company mainly concentrates on high-income earners for its main market.
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Starbucks Financial and Business Analysis Marketing Essay
17 pages (4377 words) , Download 2 , Essay
Free
The paper attempts to provide financial and business analysis of Starbucks Corporation while examining the company’s mission and vision statement. The paper will make an earnest attempt to discuss many issues faced by Starbucks in the 21st century and four factors related to the issues discussed in Starbucks ' case.
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Advertising and Media in the Marketing Environment Marketing Essay
9 pages (2503 words) , Download 2 , Essay
Free
The stories of the ads show how delightfully and magical capabilities of this product can fulfil different needs of customers. These adverts also say the company’s determination regarding serving the priority and potential customers by considering the continuous change in necessity and desire of people.
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Antecedents and Consequences of Service Quality in a Higher Education Context Marketing Book Report/Review
4 pages (1000 words) , Download 2 , Book Report/Review
Free
The study develops three important constructs; namely information, past experience, and brand performance. The study begins with the realization that students are becoming extremely critical and analytical in nature while selecting their educational institutions. Similarly, universities are aggressively trying to improve offers and brand names in order to attract more students.
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Seven Cs of Website Design Elements Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Community- This is a feature that allows the people who visit the website to interact by either having live chats or communicating in message boards. The advantage of that is the fact that the customers will be able to discuss the products of the company and they can also be able to give their views concerning the operations of the company. 
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Unionized organization Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This could see the postal service in a legal tussle with employees and even loss of funds in reimbursing the employees should they win the cases. Concerning the laws violated universal human rights and a part of the federal laws could be violated
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Product Lifecycle Management Marketing Essay
1 pages (339 words) , Download 5 , Essay
Free
It is essential to state that the first phase is the introduction stage where the product is introduced in the market, in this phase there are low profits or the firm may be incurring losses, there is also low competition in the market and the firm can use penetration or skimming methods to enter the market.
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Marketing Positioning of Domino Marketing Assignment
1 pages (440 words) , Download 4 , Assignment
Free
There is no specific category of persons it targets. This makes it quite unique from other companies like Pizza Hut that base their strategy on culture. Geographically, Domino has its presence on a global market scale with over 60 establishments in the top international Pizza trade centers. It uses global positioning technology and software to locate its hot spots on a global rating.
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Marketing distribution management#3 Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Personal selling employs oral power to persuade and help customers to use Microsoft services and goods. It may entail retail selling, business to business selling or telemarketing. Public relations aim at creating a favorable environment and image of
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Trouble-shooting for social media Marketing Research Paper
1 pages (250 words) , Download 4 , Research Paper
Free
stomers run the worse stories ranging from employees relations, type 2 diabetes, honor stores, obesity, objects they found on their foods and even stomach pains after eating their foodstuffs. The McDonald restaurants should develop a social media policy with guidelines of
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Green acres seed company Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Whether one is starting a new lawn from seed or an existing lawn that one needs to plant year after year, the company has seeds for everyone. Being advanced in technology, the company provides awareness to the farmers so
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Humana Insurance Hispanic Market Marketing Essay
4 pages (1076 words) , Download 2 , Essay
Free
Humana Inc. markets its services throughout the USA, plus Puerto Rico, and also across international borders in Western Europe and Asia, thereby having or catering to around 11.5 million medical members. Those 11.5 million members come from various backgrounds because “Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans".
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Market Response to a Major Policy Change in the Marketing Mix Marketing Essay
9 pages (2748 words) , Download 2 , Essay
Free
These challenges often affect the organizations` bottom line and also their longevity. Even industries that have international recognizance and standard operating procedures struggle d to maintain their status in the market. Marketing is an important component for the prosperity of any organization.
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Trading blocs and their influence on the globalisation of the marketing strategies Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Economic Union or custom union formed by group of countries can be described as trade blocs.The rationale behind the trading bloc formed by the European Union (EU) was to promote economic union between its member countries by tighter integration of monetary and fiscal policies, tax rates and freer movement of labour between countries .ed by the European Union (EU) was to promote economic union between its member countries by tighter integration of monetary and fiscal policies, tax rates and freer movement of labour between countries (Malhotra, Agarwal and Baalbaki, 1998). The chief idea behind forming trading
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Evaluation of Pricing Strategy of JC Penny Marketing Assignment
4 pages (1144 words) , Download 2 , Assignment
Free
There are several changes in the pricing structure of the company as the prices no longer ended in decimal numbers, rather whole figures are used for the products. The price tags of the products employed only one price and did not print the retailing price of the manufacturers. This trend of printing the retailing price provided greater comparison.
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Pepsi vs coca in india case Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
While there is very little to choose from between the two companies, at the end of the day, one company will emerge as the champion with higher market share and greater profitability. PepsiCo entered India in 1986 by forging a joint venture
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