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Marketing Essays

Result for Subject Marketing:
19895 essays
E- Marketing for New Companies Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
The author explains that choosing the e-marketing strategy that best suits the needs of each start-up company depend on the skills and the experience of marketers involved. This means that e-marketing is a valuable tool for promoting start-up companies but it cannot perform high unless it is effectively managed.
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An Empirical Investigation of Perceptions of Customers About Quality of Services Offered Banks Marketing Thesis
10 pages (2541 words) , Download 2 , Thesis
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This particular model was chosen because it has been tried and tested in other settings and its 22 item scale gives a good picture of the quality of service as it occurs in different kinds of service industries. The 22 items were grouped into five sections and participants were invited to rate different aspects of banking service.
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Quality Involves More than Just the Product Marketing Article
1 pages (301 words) , Download 2 , Article
Free
In the same manner, quality meant a guarantee that these products can do what the value proposition in their marketing says they will do.  In the case of the mini grills, quality to the customer meant that they can use these products to grill meats, fish, and other foods. 
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Customer Segment Analysis Marketing Research Paper
7 pages (1850 words) , Download 3 , Research Paper
Free
One of the weaknesses of the restaurant would be that as the company is new, Tina would need management teams that can run a business effectively. That would be difficult for Tina to approach candidates and select competent employees, provide training and supervise them to work effectively in the restaurant.
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Integrated Communication Marketing Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
I often receive a lot of emails and I treat them as junk mail or spam. Usually, I do not want to open unsolicited emails. However, with the internet boom, I think viral marketing is becoming an effective marketing communication tool. The incentive
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Toyota Company Marketing Analysis Marketing Case Study
2 pages (573 words) , Download 4 , Case Study
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The managers at Toyota should be willing to listen to the ideas, opinions and criticisms of the organizations’ publics such as consumers, surrounding communities, non-governmental organizations and regulatory bodies. Another crucial concern is the vehicle product quality especially after recent happenings when it recalled 16 million vehicles.
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Corporate Social Responsibility in Promoting Brand Equity Marketing Research Proposal
13 pages (3577 words) , Download 3 , Research Proposal
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Brand development for the product that a business operates is an essential part of the development to grow the market base. However, with the consequential establishments within the society regarding businesses, the understanding of the environment and incorporating activities related to the society in developing the brand equity for the various brands becomes an issue of significance.
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Who are Entrepreneurs Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
According to the paper, entrepreneurs are people who build an enterprise with minimalistic resources- they use their innovative entrepreneurial skills to achieve targeted goals. The author also suggested that many entrepreneurs are first-born males of the family who have strong work ethics and some business background.
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Ratio Analysis of Amazon Marketing Research Paper
5 pages (1328 words) , Download 3 , Research Paper
Free
Seattle was chosen as the best location because it had a wide range of technical talent and was strategically located close to the largest book wholesalers in Oregon. The company was first named Cadabra but was quickly dropped after people mistook it for cadaver. Amazon was picked as the suitable name because it started with the letter A, an indicator of growth and was easy to spell and pronounce.
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A New Era in the Responsible Marketing Development by Marek Seretny and Aleksandra Seretny Marketing Assignment
8 pages (2190 words) , Download 2 , Assignment
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Therefore the author has focused on the transformation of the traditional concept of marketing towards the development of the concept or the theory of marketing and has emphasized sustainable marketing that focuses on the increase of responsibility towards the environment, economy, and society as a whole.
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Groupon Business Model Marketing Case Study
1 pages (311 words) , Download 3 , Case Study
Free
Groupon encourages customers of the world to get united, buy goods and services as groups instead of doing this on a personal level. This main reason is for the groups to achieve profound discounts from the regional organizations. However, these group discounts are only applicable whereby a definite number of consumers sign up for the agreement.
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Business Plan to Capture the Market Marketing Essay
1 pages (288 words) , Download 2 , Essay
Free
The target market comprises mainly those based within the urban area of Lagos. The product is unique because of the high-quality material and affordability compared to the locally available substitute goods. For instance, our Granite Marbles are durable, affordable, and appealing, making them a product of choice.
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Marketing Communication Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
The corporate world has redefined the word “incredible” by taking it to a whole new level altogether. Their contribution to the enormous pace of the world is by no means small – their very existence is a symbol of the advanced times we live in. Marketing communications refer to a company's promotional activities, a key component of the "marketing mix".
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Global Advertising Industry Marketing Assignment
1 pages (354 words) , Download 2 , Assignment
Free
In 2010 the global advertising industry generated $474 billion, while the global online revenues were $13 billion (Plunkett Research). Another industry that has thrived in the 21st century is the gaming business. Advertisers today are using advertising techniques to achieve a marketing presence inside video games.
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Swot Analysis of White Appliances Company Marketing Essay
6 pages (1592 words) , Download 2 , Essay
Free
White Appliances is an international company that markets household appliances globally. The company also manufactures high end-models of microwaves that are sold in the United States of America and Asian markets. In these markets, the company mainly concentrates on high-income earners for its main market.
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Starbucks Financial and Business Analysis Marketing Essay
17 pages (4377 words) , Download 2 , Essay
Free
The paper attempts to provide financial and business analysis of Starbucks Corporation while examining the company’s mission and vision statement. The paper will make an earnest attempt to discuss many issues faced by Starbucks in the 21st century and four factors related to the issues discussed in Starbucks ' case.
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Advertising and Media in the Marketing Environment Marketing Essay
9 pages (2503 words) , Download 2 , Essay
Free
The stories of the ads show how delightfully and magical capabilities of this product can fulfil different needs of customers. These adverts also say the company’s determination regarding serving the priority and potential customers by considering the continuous change in necessity and desire of people.
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Antecedents and Consequences of Service Quality in a Higher Education Context Marketing Book Report/Review
4 pages (1000 words) , Download 2 , Book Report/Review
Free
The study develops three important constructs; namely information, past experience, and brand performance. The study begins with the realization that students are becoming extremely critical and analytical in nature while selecting their educational institutions. Similarly, universities are aggressively trying to improve offers and brand names in order to attract more students.
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Seven Cs of Website Design Elements Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Community- This is a feature that allows the people who visit the website to interact by either having live chats or communicating in message boards. The advantage of that is the fact that the customers will be able to discuss the products of the company and they can also be able to give their views concerning the operations of the company. 
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Unionized organization Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
This could see the postal service in a legal tussle with employees and even loss of funds in reimbursing the employees should they win the cases. Concerning the laws violated universal human rights and a part of the federal laws could be violated
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Product Lifecycle Management Marketing Essay
1 pages (339 words) , Download 5 , Essay
Free
It is essential to state that the first phase is the introduction stage where the product is introduced in the market, in this phase there are low profits or the firm may be incurring losses, there is also low competition in the market and the firm can use penetration or skimming methods to enter the market.
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Marketing Positioning of Domino Marketing Assignment
1 pages (440 words) , Download 4 , Assignment
Free
There is no specific category of persons it targets. This makes it quite unique from other companies like Pizza Hut that base their strategy on culture. Geographically, Domino has its presence on a global market scale with over 60 establishments in the top international Pizza trade centers. It uses global positioning technology and software to locate its hot spots on a global rating.
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Marketing distribution management#3 Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Personal selling employs oral power to persuade and help customers to use Microsoft services and goods. It may entail retail selling, business to business selling or telemarketing. Public relations aim at creating a favorable environment and image of
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Trouble-shooting for social media Marketing Research Paper
1 pages (250 words) , Download 4 , Research Paper
Free
stomers run the worse stories ranging from employees relations, type 2 diabetes, honor stores, obesity, objects they found on their foods and even stomach pains after eating their foodstuffs. The McDonald restaurants should develop a social media policy with guidelines of
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Green acres seed company Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Whether one is starting a new lawn from seed or an existing lawn that one needs to plant year after year, the company has seeds for everyone. Being advanced in technology, the company provides awareness to the farmers so
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Humana Insurance Hispanic Market Marketing Essay
4 pages (1076 words) , Download 2 , Essay
Free
Humana Inc. markets its services throughout the USA, plus Puerto Rico, and also across international borders in Western Europe and Asia, thereby having or catering to around 11.5 million medical members. Those 11.5 million members come from various backgrounds because “Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans".
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Market Response to a Major Policy Change in the Marketing Mix Marketing Essay
9 pages (2748 words) , Download 2 , Essay
Free
These challenges often affect the organizations` bottom line and also their longevity. Even industries that have international recognizance and standard operating procedures struggle d to maintain their status in the market. Marketing is an important component for the prosperity of any organization.
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Trading blocs and their influence on the globalisation of the marketing strategies Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Economic Union or custom union formed by group of countries can be described as trade blocs.The rationale behind the trading bloc formed by the European Union (EU) was to promote economic union between its member countries by tighter integration of monetary and fiscal policies, tax rates and freer movement of labour between countries .ed by the European Union (EU) was to promote economic union between its member countries by tighter integration of monetary and fiscal policies, tax rates and freer movement of labour between countries (Malhotra, Agarwal and Baalbaki, 1998). The chief idea behind forming trading
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Evaluation of Pricing Strategy of JC Penny Marketing Assignment
4 pages (1144 words) , Download 2 , Assignment
Free
There are several changes in the pricing structure of the company as the prices no longer ended in decimal numbers, rather whole figures are used for the products. The price tags of the products employed only one price and did not print the retailing price of the manufacturers. This trend of printing the retailing price provided greater comparison.
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Pepsi vs coca in india case Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
While there is very little to choose from between the two companies, at the end of the day, one company will emerge as the champion with higher market share and greater profitability. PepsiCo entered India in 1986 by forging a joint venture
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Marketing Strategy for Toms Shoes Marketing Essay
1 pages (357 words) , Download 2 , Essay
Free
Most businesses believe that it is important to give back to society after their businesses have become successful. However, this is not the case for TOMS shoes. The owner (Blake Mycoskie) had traveled to Argentina and was disturbed by the fact that children walked barefooted exposing them to infections and diseases. 
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Marketing Plan Situation Analysis Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
The shop is not discriminative on gender since the skis available are suitable for both men and women. Unlike other similar shops, bergs offer repairs for the skis that place them in a better position than their
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Economic Activity, Distribution, and Competition - Beer in France Marketing Essay
4 pages (1275 words) , Download 2 , Essay
Free
Beer marketers across Europe have to undertake serious and detailed studies to understand the real factors driving beer drinking trends across Europe before formulating effective marketing strategies to penetrate the European market.  For instance, a 2010 Eurobarometer report indicated that 69% of alcohol drinkers consume an average of two or fewer drinks per day (Conibear, 32).
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SOLO and SOFT Strategies Marketing Research Paper
4 pages (1066 words) , Download 3 , Research Paper
Free
A brand portfolio strategy is developed to give the specific roles or use of the different brands. It clearly gives a distinction between the brands and ensures that they are clearly positioned and marketed to the target consumers (Kristijan 13). From the financial statement, it is evident that the contributions before marketing have significantly decreased for period 3 as compared to period 2.
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Organizational Description of a Non profit organization/ Fast Program Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The development of the organization was the idea of a group of community leaders in Fresno County who saw the importance of voluntary services as a tool for bringing change in communities and societies. The leaders developed HandsOn Central California as a center for
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Effective Marketing and Promotional Campaign for Turkish Airlines Marketing Coursework
11 pages (3635 words) , Download 3 , Coursework
Free
As per the external analysis, competitors and consumer segments are the most critical aspects that are to be considered to establish a successful market. The competitors are high in this airline, but Turkish airlines, with its strong positioning and marketing tools, are creating a strong brand image in the minds of the customers.
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Brand equity for Sandro Marketing Speech or Presentation
2 pages (500 words) , Download 2 , Speech or Presentation
Free
To ensure unique selling proposition (USP), Sandros specializes in making the brand more versatile by marketing the product across all the ages thereby leading to positive customer-base brand equity. The versatility ensures large client base
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Organisational use of the MRS code of condut Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The application of the research tool is for much of the time without problems. However, its application may develop complications with increase in the audience or scope.
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IKEA and JC Penney Strategies Marketing Case Study
2 pages (735 words) , Download 2 , Case Study
Free
The interesting fact about IKEA’s success is the misfortune of boycotting supplies in 1955 which resulted in the company’s main success standpoint in the design and manufacture of its furniture forming the main basis for global success. The other area that allowed for IKEA’s global success is the high control over the design, specification, and manufacture of its furniture.
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Current Integrated Marketing Communications Practice Marketing Essay
14 pages (4107 words) , Download 3 , Essay
Free
The company is engaged with manufacturing both luxury vehicles as well as commercial vehicles for the people depending. The company majorly plans its products based upon the demand of the customers. Henry Ford is the founder of Ford Motors and the company reached a significant position in the automobile market under his efficient leadership.
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Marketing Project: HALAL Company Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
To continue dominating the global meat industry, America ought to grow in emerging markets by winning internationally. The company should remain pertinent to its respective customers so as to grow in emerging markets. Regarding customer loyalty, Americana should innovate ways to attract more consumers and retain the present ones.
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Analysis of the Aldi Marketing Environment Marketing Case Study
8 pages (2207 words) , Download 3 , Case Study
Free
Aldi stores offer a wide array of products to their customers. This supermarket chain can form strategic partnerships with other firms in order to provide branded items to Australian customers. The clothing sector can be targeted by the firm. Australian customers are brand-conscious, and this can be regarded as a market opportunity for further growth.
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The Role of Health Medical Services Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The distributors are the key players of HMC, as they play an intermediary role in organizing the marketing of hypodermic products. The Group purchases an organization that works as the distributor demands for discount prices for its buyers through the sales representatives and organizes a smooth level of maintaining the marketing organization.
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Promotional Strategy That Should Be Used in the Development of the Strategic Marketing Plan Marketing Assignment
5 pages (1325 words) , Download 2 , Assignment
Free
Generally speaking, communication will be measured in terms of the communication impact on the target audiences i.e. recall of the message, feelings about the message, purchases of the product and favorable talking to others about it. Channel effectiveness will be measured by the number of sales achieved.
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Construction Litigation Industry in California Marketing Thesis
13 pages (3250 words) , Download 3 , Thesis
Free
The author states that in the recent years, due to increasing competition and lower profit margins, there has been a rise in construction litigation. Another reason behind this fact would be the competitive bidding system used in private and public sectors. Saturation of the construction market caused competitors to reduce margins.
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The Global Financial Crisis-Brand Management Marketing Essay
5 pages (1598 words) , Download 4 , Essay
Free
All international companies aspire to create national or global brands that finally get etched in a society’s culture and become cultural icons. However, a small number of these companies achieve this iconic status. The financial crisis that is often experienced globally usually affects the status of these companies thus forcing them to devise new strategies to maintain or regain the unique value of their brands.
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Technology Changing Customer Service Marketing Essay
2 pages (573 words) , Download 2 , Essay
Free
With the aid of technology, companies are capable of promoting the features of the product through the internet on their websites and responding in a very short time span regarding the reaction of the customers. The in-store promotions can help in demonstrating the results to enhance the process output as and when required.
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A Framework for Marketing Management Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
Free
I experienced organizational relationship marketing when I visited a restaurant to purchase fast foods. The restaurant attendant treated me so warmly that I felt that I should stick to that restaurant whenever I needed to purchase fast food. This included the use of hospitable language and high standards of catering etiquettes that made me feel like I am worthy or a highly valued customer.
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Marketing Research assignment 4 Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
if broadened, it would make sure that the information obtained is accurately recorded without the error itself having an error (Interactive). For instance, it would put in place inclusion of calculation errors, wording of the questions for
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Telecommuting and Posters Marketing Essay
1 pages (278 words) , Download 2 , Essay
Free
The study showed that only those part-timers with multiple jobs and those who have compressed schedules prefer telecommuting. Women also tend to telecommunicate more frequently but the infographic did not elaborate why. The rest of the population, being employed in the government and private enterprise, still preferred going to work.
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