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Marketing Essays

Result for Subject Marketing:
19702 essays
The Slowing Effect of Housing Market Marketing Essay
2 pages (641 words) , Download 2 , Essay
Free
The report indicated that sales of new homes were down by 13.3% from the previous year. This was the lowest level since last July. To this effect, the concern is whether the housing recovery is faltering, and thus if it is, what are the causes behind this effect? First, the good news is that there is a decline in the share of homes being sold out of foreclosure.
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Are Domestic and International Marketing Dissimilar Marketing Article
6 pages (1500 words) , Download 3 , Article
Free
This topic was presented by Reem Al. Najdi as the first presentation in the in the class. In her presentation, she discussed the culture of Kuwait and as a country which is located in the Gulf region. She presented an argument on how oil resources impact the culture of Kuwait, how the surrounding culture impacts Kuwait society.
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Difference in the Leadership Styles Between Japan and America Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Most of the class member disagreed with this statement saying that it was easy to think so was very difficult to implement it in the real world scenario. Mohammed Behlim had an interesting topic to discuss which said that Consumers are very keen to know the place of manufacturing of the product in order to judge its quality.
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Opportunities to increase profit Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The first step in setting up a business is to acquire the legal registration documents required to operate. It should adhere to the set guidelines for hotels to ensure cleanliness and care of customers As the marketing
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Marketing Conference - Core Strategy Marketing Essay
3 pages (750 words) , Download 2 , Essay
Kick Covers are clear disposable, concealed, impermeable and antiskid covers. They are attached or slipped up onto shoes to provide protection and ensure dry feet. They are imperceptible to the naked eyes. Notably, the attached
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Santa Fe Grill Restaurant Survey Marketing Essay
15 pages (2464 words) , Download 2 , Essay
Free
In regard to the first hypothesis, the 2 samples have been used; the sample came from different people who are not matched. In this case, the samples are independent of each other. Therefore, the appropriate test for testing this hypothesis is the independent sample t-test, which is used to find out if there is a difference in the attitude to catalog shopping between men and women.
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Viable Systems Approach and Consumer Culture Theory Marketing Admission/Application Essay
12 pages (3291 words) , Download 2 , Admission/Application Essay
Free
However, once again, in order to understand this differential of culture, the reader should consider the information that has already been presented; specifically concerning the fact that Chinese culture places a higher emphasis upon conformity as compared to American culture which places a higher emphasis upon individuality and the ability and needs to be different.
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IT Industry in London - Datapact 4ps Analysis Marketing Essay
4 pages (1140 words) , Download 3 , Essay
Free
The company must develop and come up with effective policies that will ensure they establish and maintain a market niche in the market. How the company will apply the concept of the 4p’s of marketing will therefore determine the chances of success in its business. 4 p’s of marketing entails the following marketing elements: price, product, promotion, and place.
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Marketing and Sales for Tourism and Hotels Marketing Assignment
4 pages (1380 words) , Download 2 , Assignment
Free
Movie world theme park creates a magical experience and excitement of a different world where movies come to life. It simply takes adventure to the next level. Through several avenues, the movie world is able to position itself to win and build its clientele in the cutthroat completion from other organizations in the Gold Coast.
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Voluntary Tourism Motivation Factors Marketing Assignment
14 pages (3857 words) , Download 3 , Assignment
Free
Volunteer tourism is indeed a multifaceted subject that still attracts discussions and research aboveboard. Findings and recommendations for improvements are standard applications in the processes of these intended projects. Targeting, and positioning target population niche, similarities within these groups still exist.
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Standardization and Adaptation Marketing Strategies Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
Standardization and adaptation approaches have worked for different companies and brands. It is important to perform market research to understand the market before settling on the marketing approach to adopt. Whenever standardization is necessary, it should be adopted and where adaptation seems to be the best-suited tactic, it should be embraced. 
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Ceja vineyards: marketing to the hispanic wine consumer Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
The primary role of business and marketing plans is that they act as the guide for the business by outlining what the business should do.
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Overview of the 4Ps of the Company - American Apparel Marketing Assignment
2 pages (707 words) , Download 2 , Assignment
Free
It is essential to state that American Apparel deals in the sale of garments on a global scale. It mainly produces clothing for young adults. The following analysis looks at the various aspects of the company with an intention of proposing what the company should do regarding its sexual marketing campaign.
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Chanel and Armani's Retailing and Distribution Strategy Marketing Essay
12 pages (3366 words) , Download 3 , Essay
Free
In this competitive global market environment, it is very necessary for all the companies to continuously grow and expand their market presence so that they can increase their market share comparatively by a good percentage and also are able to capture most of the market share which is still been not explored.
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Social Media in Tourism Industry Marketing Literature review
7 pages (2251 words) , Download 3 , Literature review
Free
The uploading done on social media constitutes t 53% of what travelers experienced as well as others' comments. As a result, this process feed into the desires of people up and close to social media. The impact of this is the never-ending ‘e-word of mouth’. The use of social media marketing strategies has received a lot of concern from stakeholders.
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Living with Diabetes in Southern USA Region Marketing Essay
1 pages (353 words) , Download 2 , Essay
Free
This paper is examining an incognito product that is targeting people living with diabetes in the Southern USA region. This is because of the high number of diabetic cases in that region. Many middle-aged individuals with a middle income are victims of this disease.  The marketing strategy employed in marketing the same diabetes drugs is a pull market strategy that bases on the needs of the patients.
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Benefits of Blue Ocean Strategy Marketing Essay
4 pages (1145 words) , Download 3 , Essay
Free
The authors describe the main differences between the red ocean strategies and the blue ocean strategies. The approach towards market space whereby the red ocean strategies focuses on competing in existing market space while the blue ocean strategy relies on creating new uncontested market space which involves a great deal of innovation (Kim & Mauborgne, 2013). 
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Product Marketing with E-Bay Marketing Essay
4 pages (1134 words) , Download 2 , Essay
Free
Some of the internal strengths that facilitated success was, the product being customer oriented which means finding out what the customer really wants and not what he/she can find an alternative and manage then provide it to them. Service orientation-that is, having an objective of customer satisfaction.
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Product Innovation: Global Marketing Ensure Marketing Essay
4 pages (1294 words) , Download 2 , Essay
Free
The innovation value, as viewed by the Saudi Arabian customer must meet the desired levels and challenge the levels reached by the competitors. As perceived by the intended market, its innovation value arises due to the incorporation of various elements that are not the subject of focus by many other competitors.
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Lost Woods Tent and Caravan Camping Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The posting of links will be easier with a greater advantage since many sites exist with Facebook links and many groups and pages have been created, this is a greater and extensive platform for engagement of ideas and discussions, providing links for interested parties will be easier.
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The Bargaining Power of IKEA Buyer Marketing Case Study
2 pages (500 words) , Download 10 , Case Study
Free
IKEA has targeted a wide range of customers. As this firm is operating at the national level as well as at the international level it has a strong bargaining power among customers. On the other hand, buyers have an extensive range of products offered by IKEA with respect to quality, price, and many other attributes.
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Strategic Fashion Marketing Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
The paper explores what is fashion marketing. Various fashion trends in the market today appeal to different people. There are those that like conservative trends while others appreciate the contemporary look. Fashion trends continue changing now and again and just like any other business, thus marketing is done in order to promote them.
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Developing a Personal Selling Philosophy in Cadbury Company Marketing Term Paper
16 pages (4231 words) , Download 2 , Term Paper
Free
In essence, the company has identified the driving forces that bring changes to the industry. Before the company makes its sales, it identifies the categories of customers and set out both primary and secondary segments. However, the company has established a sales distribution chain to reach customers.
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Competitor Analysis for Conserv-A-Store Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Direct competitors are those companies that offer similar services and products that function the same. These companies produce goods and services that are identical and are offered in the same target market. Some of the direct competitors for Conserv-A-Store are letsgogreen.biz, buygreen.com, theenergyconscious.com, etc.
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Global Marketing: Entering a New Country With New Product as an Example Costco Marketing Term Paper
9 pages (2834 words) , Download 2 , Term Paper
Free
The country is rich in mineral and natural resources and has a well-developed network of rail and roads that connects almost all parts of the country. India boasts of a young population. The communication systems in the country are well developed and the government is committed to developing other infrastructural facilities.
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The Marketing Plan of Crocs Shoes Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
The author states that the company has been growing at a rapid pace since 2002. The company has expanded its operations to 125 countries. With the increasing sales, the company has been successful in increasing the market share. Recession influenced the sales of the company as the company had shown a significant increase in the revenues.
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The Role of Marketing Communication for Business Marketing Essay
9 pages (2382 words) , Download 2 , Essay
Free
A lot of people think that marketing is just about advertising and sales. In every business, marketing plays a very important role as it is everything a company does to get customers and keep a relationship as long as possible with them. It includes every activity a company does with buying and selling of goods and services to consumers.
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The Major Elements of the Marketing Process Marketing Assignment
6 pages (1569 words) , Download 3 , Assignment
Free
International marketing differs from domestic marketing because it is governed by laws. Different nations have different laws governing marketing. This poses a challenge to a domestic organization. It entails elaborate understanding social backgrounds of consumers, who are challenging compared to the domestic market.
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Attraction of Developed Markets for Emerging Market Brands Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
According to the research findings, it can, therefore, be said that emerging market brands need to have sufficient information about developed markets to operate successfully within the developed markets. This information should be obtained through extensive research and deep consultancy on the market needs and requirements.
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Coca Cola and Tesco's Leadership Styles Marketing Essay
9 pages (2415 words) , Download 3 , Essay
Free
The different types of organizational structure are as follows. Simple structure: These structures are loosely formed and tightly run and the power is centralized in the hands of one or a few managers to whom everyone reports directly. These are mainly organic and flat structures with hardly any specialization.
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Consumer Buying Behavior Marketing Essay
9 pages (2315 words) , Download 2 , Essay
Free
Marketing is one of the vital practices in an organization that contributes significantly to the success of the organization in terms of the achievement of sales and revenue goals and objectives. In this report, the researcher will attempt to explain and analyze consumer buying behavior, its theories, and factors affecting buying decisions, ways to conduct market research, and customer responses.
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Public Relations to Make Known any New Information Marketing Research Paper
2 pages (694 words) , Download 2 , Research Paper
Free
Another form of public relations is event sponsoring. CarPlay can significantly decrease distraction on the road and increase drivers’ safety and functionality. The introduction of CarPlay in the market will give society a feeling of the company giving back to it. Apple will sponsor events about safety, such as “It Can Wait”.
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Marketing case analysis Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The second concern would be that Goodyear would have to consider whether to sell the Eagle brand only or all of its brands. There can be only two solutions:
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Promotional Activities Used by Cadbury, Divine, Green & Black Chocolate Marketing Coursework
9 pages (2365 words) , Download 2 , Coursework
Free
Cadbury, Divine, and Green & Black chocolate are all quality chocolates that have used a variety of promotional strategies we have looked at. They have been able to expand their operation in the market despite the stiff competition due to their diverse tools of promoting their products.
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French Multinational Corporation The Danone Group Marketing Case Study
9 pages (2401 words) , Download 3 , Case Study
Free
In this regard, it has been observed that Danone has extended its business to the Chinese market by contributing more currency to building factories. Based on a recent observation, it is found that around seventy factories of the company are located in China. It has been related to the four topmost renowned brands around the globe.
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Wi-Fi's Role for Direct Marketing Marketing Essay
6 pages (2071 words) , Download 3 , Essay
Free
Marketing has ever been a critical issue for marketers, and the heart of business always lies in the marketing of the business. Many aspects of business are based upon winning marketing tactics. Marketing plays a major role in the communication business existence and product features to existing and potential customers.
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It for my eco class Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Rather, a pro of this ruling is that it safeguards the freedom of speech entrenched in the First Amendment of the Constitution of the United States. Political spending by corporations is a form of speech
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Global Value Aspect of Consumer Buying Behaviour Marketing Essay
12 pages (3419 words) , Download 2 , Essay
Free
During the last decade, consumers have witnessed a drastic increment in the choices available to them, which has led to ‘consumer vertigo’. The availability of many choices has made the consumer highly anxious about the different choices, and in some cases, it can stop him from buying, due to the fear of making the wrong choice.
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Beneficial Strategies to Launch a Newly Developed Product Mysofa by Stokers Limited Marketing Essay
13 pages (3375 words) , Download 6 , Essay
Free
The targeted customers selected for this proposal are corporate groups, newly married couples, and households in common. The price of the product has been fixed as £1,330, which is affordable for the targeted group. The distribution channels selected are retail agents and auction houses among others. The advertisement modes have been selected are television, social networking sites, and direct mailing among others.  
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Perceptions about Products Offered by the Food Chain in London Marketing Essay
9 pages (2649 words) , Download 2 , Essay
Free
The questionnaire was by and large well constructed. However, it had a fair share of good as well as bad attributes. Talking about the areas that could have been improved was the length of the survey. The questionnaire was too long and the length might often influence participants to withdraw from the survey as time is important for everyone.
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Creative Pricing Mechanisms Marketing Essay
3 pages (984 words) , Download 2 , Essay
Free
SWOT Analysis - This can be used by taking advantage of the available external opportunities to improve on performance such as increased physical activity, increasing female activity, and more health-conscious activity. Some of the external threats are a lack of funding and disbelief in technology. Some of the opportunities include.
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Basic Strategies of Starbucks Marketing Research Paper
7 pages (1912 words) , Download 3 , Research Paper
Free
The beginning of 2007 was a time of economic recession in the world as fuel prices shot up and Starbuck experienced the retailers’ pain. As the company attempted to reduce its expenses by replacing the furnishing and chair with less expensive ones, the customers found it uncomfortable to rest for a cup of coffee.
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Amazon web services Marketing Case Study
1 pages (250 words) , Download 3 , Case Study
Free
This, in turn, helped businesses to get to the markets faster. Unlike competitors that charged an upfront fee and subscription fee, AWS adopted the pay-per-use pricing that helped its customers to save substantial costs. Amazon’s pay-per-use
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Online Restaurant Promotions Marketing Case Study
1 pages (250 words) , Download 3 , Case Study
Free
The restaurants offer discounts to attract more customers. Payments received from these customers cover the entire marginal cost and some portion of the fixed costs. Thus, in the ultimate analysis, offering
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Analysis of the Pricing of the JC Penny Company Marketing Case Study
11 pages (3344 words) , Download 2 , Case Study
Free
James Penney was the founder of the company and has greatly shaped the core values of the company. James believed that prices should not be quoted with the expectation to later quote them on a larger scale. According to him, the principle of fair pricing works best, and the main reason for being in business is not to be guided with sales.
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Business Model Used by PepsiCo Marketing Research Paper
17 pages (4830 words) , Download 7 , Research Paper
Free
Although PepsiCo is a market leader, it is still hard for them to retain the market share in this competitive environment. So they need to shift their focus on image building so that it can result in increasing brand-loyal customers. PepsiCo has always been a leading company in beverages advertising and promotions.
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Integrated Marketing Communications Management of Red Bull Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The brand that is the subject of this research is Red Bull. The conclusion from this study states that Red Bull believes that with this marketing communication plan and the above media plan and the above budget allocation plan, the company will be able to attain its marketing objectives for the new product.
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Marketing Conference - Marketing Strategy Marketing Essay
2 pages (500 words) , Download 5 , Essay
Free
We aim to become an internationally recognized brand name, capitalizing on the uniqueness of our product. Our goal is moderate growth, annual profitability and maintains quality. Core values: Our mission statement is a description of our core values in the company. It
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Consumer and Market Analysis for Kick Covers Marketing Essay
7 pages (2258 words) , Download 2 , Essay
Free
The idea of this research emerged from the author’s interest and fascination in how the marketer can use this to promote the purchase of their products. The product being promoted is ‘Kick cover’ which are shoe covers to protect shoes from damage. The conclusion from this study states that Kick covers show great promise as they have come at a time they are needed most.
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Amazon Prime - Repositioning Strategy Marketing Essay
1 pages (338 words) , Download 4 , Essay
Free
Amazon Prime is a membership service related to the Amazon online store. The unique feature of the service is that it offers free two-day shipping on items purchased in online shopping stores along with access to Amazon Prime’s video service. Currently, the price of the service is $99 on an annual basis (Kline, 2014). 
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