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Parallel Trade in Pharmaceutical Products - GlaxoSmithKline Unlimited Marketing Case Study
1 pages (401 words) , Download 4 , Case Study
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When GSK drummed out an agreement with 75 Spanish wholesalers to create a two-tier price structure for pharmaceutical products, it ran into a legal barrier. The two-tier price structure was to charge lower prices for medicinal products sold within Spain but impose higher prices to wholesalers wishing to export the same pharmaceuticals outside Spain.
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Marketing Psychology Marketing Essay
7 pages (2172 words) , Download 3 , Essay
Free
DSD systems of service delivery allowed distributors and franchise retailers to collect the products from the store to reduce inefficiency. Assembling agents are given the initiative to work in the name of the company in order to increase the products to retailers while on the same note reduce the amount of fake iPhones introduced into the market.
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Sales function for a company with foreign sales operation Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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Some culture prohibits insertion. The new selling point of tampons is shifting from the old advertisements of women dressed in bikinis and white pants while driving home the message of comfort to a new campaign featuring local women
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B2B and Reseller Markets Marketing Coursework
6 pages (1815 words) , Download 2 , Coursework
Free
Every successful business is established on the basis of a solid and progressive relationship with the customers. The origin of business relationships has been traced back to the 19th century and since then the idea of business relationships has changed considerably. Traditionally, the b2b market is dependent on encompassing the predominant view of consumer marketing.
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Kraft Foods Analysis Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Established in 1905 Nestle SA is a Swiss food company that is the largest food company in the world on the basis of revenue.  Its products include bottled water, beverages, baby food, coffee, tea, breakfast cereals, frozen food, ice cream, dairy products, snacks, and pet foods.  It also has a large number of shares in L’Oreal a major cosmetics company of the world (Nestle, 2014).
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Sustainable Market Fundamentals Marketing Essay
8 pages (2323 words) , Download 2 , Essay
Free
Capital One, however, is deemed weak compared to Virgin Community Capital Inc. in terms of remuneration of the workers. Workers here are not well paid and have often faced labor crises. Another shortcoming of capital one is their engrossment in promotions and advertising as marketing methods and omitting some others (Chhabra, D., 2010 p.95).
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Marketing Management - Phenomenon of Online Communities of Consumers Marketing Assignment
9 pages (2651 words) , Download 2 , Assignment
Free
The stages that a product usually goes through immediately are introduced into the market and are known as the product life-cycle. It should be noted, that product life-cycle usually has four stages, namely: the introduction stage; the growth stage; the maturity and the decline stage (Lawrence & Klimberg 2010, p. 99).
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New Media Communication Marketing Essay
20 pages (5040 words) , Download 2 , Essay
Free
Social media is a fascinating emerging trend in communication everywhere today. The speed with which social media has gained popularity and acceptance is rapid and the trend keeps growing. More marketers have embraced technology in marketing strategies and this has proven to have tremendous effects on the traditional way of doing business.
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Search engine marketing Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
extranet and air space communication and have enhanced cost effectiveness, more online bookings, price integrity and easy reach of targeted segments of customers (Kennedy & Hauksson, pg.67). Their major characteristics relate to speed, effectiveness and vast storage. Players
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Startup Advertising and Promotion Marketing Essay
5 pages (1394 words) , Download 3 , Essay
Free
Considering the needs and resources of Darla it is recommended that she should hire an advertising agency in order to create awareness about her upcoming venture. This is recommended primarily on the basis of the fact that currently Darla is facing recognition issues. She expects that her services of cooked food would be well accepted by her customers.
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Norway-Promotion Marketing Term Paper
2 pages (500 words) , Download 3 , Term Paper
Free
The objectives set out for the promotional strategy of ARIO Wristband include building brand equity, achieving sales, acceptance of the company’s products, and creating competitive position of the company and its product. Since, the
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The Reason for the Shift from Transactional To Relationship Marketing Marketing Essay
18 pages (4500 words) , Download 2 , Essay
Free
The paper tells that the changing market environment has led to a shift from transactional marketing to relationship marketing. Relationship Marketing entails a marketing course that aims at the development of close interaction with chosen suppliers, customers, and competitors for value generation through collaboration and cooperation.
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Future Recommendations for Pedal Forwards Google Campaign Marketing Essay
2 pages (559 words) , Download 3 , Essay
Free
There are several ways that Pedal Forward's Google+ campaign can gain better traction and visibility among potential fans, and that includes basic networking with sites that engage fans with similar interests. That can mean including as many pages that are relevant to biking and to the use of environment-friendly materials for different products and services to Pedal Forward's circle.
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Promoting Smoke Detectors in Chile Marketing Assignment
5 pages (1469 words) , Download 2 , Assignment
Free
The main means that will be used for advertising a product is TV stations, radio, the use of the internet, and print media. On a general note, the main objective since it is a new product in the industry from our organization is to effectively make the product known to the targeted group and let them know how they can be able to get the product.
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International Marketing Activities of Marks & Spencer Company Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The paper tells that Marks and Spencer retail store (M&S) was founded by Tom Spencer and Michael Marks in 1884. Ever since the company has skyrocketed to become one of the best retail stores in the United Kingdom. M&S mainly deal in food and clothing. The company headquarter is based in London. Last year the company was ranked at number 725 on Forbes 2000 list.
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Marketing Plan for Change Inc Company Marketing Assignment
4 pages (1269 words) , Download 3 , Assignment
Free
The core product which is being offered by Game Change Inc. is an exclusive C2C online platform <www.gamechange.com> which will potentially allow thousands of gamers across the nation to create their respective online profiles, search for games they are interested in, and place a bid for purchasing games from other users. 
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Doing Business in Brazil Marketing Essay
15 pages (4159 words) , Download 2 , Essay
Free
Today’s business environment is increasingly shaped by supranational events of globalization. Nowadays, business firms today are outward-looking than ever before. As domestic business opportunities and markets shrink, many entrepreneurs are now focusing on international business, especially in countries that promise markets for products and a high rate of return on investments.
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Marketing Project - The Puzzle Phone Marketing Essay
5 pages (1290 words) , Download 2 , Essay
Free
We, the Rubik incorporation are offering Puzz Phone to the customers who are looking for something new in terms of features and design. Our offering is a revolutionary mobile phone because its features vary according to the demand of the customers. The components of the Puzz phone are similar to the lego parts where every part is fixed in the phone according to the customers’ demand.
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Marketing plan on the composition - the Mind the Gap Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
The genre was originally pioneered by avant-garde classical. the electronic music were derived from abstract noise collages that were synthesized through the application of the tapes loops , sirens , oscillations and filed recordings. The beginners of the music
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The Debate Between Global Convergence and Global Divergence Marketing Research Proposal
15 pages (4066 words) , Download 3 , Research Proposal
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Whether consumers in disparate nations, with unique cultures, maintain ethnocentrism when making purchasing decisions. The study is important as it provides previous empirical support which illustrates that there is substantial global convergence as a result of globalization which has made disparity of culture non-existent.
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Thank-you Letter to the Customer from The High Technology Company Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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The High Technology Company was established in 2011 and within three years it has emerged as one of the best computer supply company in the market. We are, therefore, pleased and grateful to present high-quality services to you (Kennedy 43).  With the IPad, you do not need to be in the office for you to carry out office work.
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Social Media Promotional Activities Marketing Research Paper
5 pages (1555 words) , Download 3 , Research Paper
Free
The use of social media as a key marketing campaign tool has proved to be a successful tool to reach the target audiences at the shortest time possible and at the least cost. However, designing an effective social media promotional strategy that is effective in achieving clear brand awareness has been a challenge to many marketing managers.
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Walmarts Everyday Low Pricing Strategy Marketing Assignment
1 pages (345 words) , Download 2 , Assignment
Free
Walmart's everyday low pricing strategy was introduced by Sam Walton in the year 1962, he discovered that if he could reduce the selling price at a level lower than his competitors he could make substantial returns as compared to other business in the same industry. This is because customers could prefer buying commodities from his premises which could intern increase his sales volumes.
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The Emirates Airlines Based in Qatar Marketing Essay
5 pages (1434 words) , Download 4 , Essay
Free
Bitner’s definition of servicescape is widely used and accepted in the marketing of services. Nonetheless, other researchers like Massiah and Rosenbaum (2011) have improved the first definition by including customer behaviours and responses. With this improved outlook, servicescape can be defined as the physical surroundings that elicit responses from customers resulting in approach or avoidance behaviours.
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Coca-Cola Company Online Marketing Marketing Essay
8 pages (2404 words) , Download 4 , Essay
Free
Online marketing refers to the activities done through the internet to advertise a business’s goods and services. It entails online interaction with clients, the art of delivering information to the customer through an interactive internet platform. It is incomplete to talk of online marketing without referring to search engines, email, social media, and web design marketing.
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Attitudes and Behavior in Ethical Consumption Marketing Essay
10 pages (2880 words) , Download 4 , Essay
Free
Ethical consumption deals with the practice of purchasing products and/ or services in such a way that can help to minimize the social and environmental damages and on the contrary, it also helps to avoid the inverse impact of products and/or services on society or the environment. Europe and North American market has attracted the attention of global market on ethical consumption.
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Consumer Behavior and Pricing Strategy of Costco Marketing Essay
5 pages (1434 words) , Download 3 , Essay
Free
The success of the firm lies in its ability to achieve a large scale leading to its competitive advantage and a high value for customers. For this reason, Costco must have a substantial idea of consumer behavior as integrated into its marketing strategy. This is the most crucial idea that the work at hand emphasizes, but it is also important to learn the other significant things about Costco.
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Problem Statement Wal-Mart Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper gives information that in such a situation, Wal-Mart has to elaborate the new strategy of its business development to overcome existing challenges and, thus, facilitates its further international market expansion.Wal-Mart is one of the largest employers in the US, although the company has been criticized for its employment policies.
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Event Planning Marketing - Sale of Golf Shoes at Windmill Lake Golf Club Sales Expo Marketing Essay
4 pages (1037 words) , Download 2 , Essay
Free
The services at this Windmill Lake Golf club are top indentation and they are complemented by The Shoppe at Windmill Lakes that is a retail center for selling golf equipment. In the area, it is well-known for its branded wide range of products from golf attires, clubs, shoes, and accessories.  This article aims at evaluating the marketing strategies used in the sale of golf shoes.
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The Sale of Human Organs Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
The conclusion from this study states that the consent of the donors of the organs is adhered to. A critical analysis should be done to ensure that every donor of the human organs is not subject to any undue influence. In that case, the sale of human organs will be a systematic and organized process that works to establish the well being of every individual in the society.
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The Service Encounter Diaries at IKEA Marketing Essay
22 pages (5969 words) , Download 3 , Essay
Prior to going to the IKEA, I had a rough idea of what I would be in for. Friends had told me it was little more than a giant warehouse in which you pick the designs you liked that were out on display and then picked them up from the loading area. This seemed to be rather simple so I decided to give it a try.
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The Service Encounter Diaries Marketing Essay
22 pages (5578 words) , Download 3 , Essay
Prior to arriving at the café, I had moderate expectations and was mainly going there based on recommendations from friends and the fact that it was quite inexpensive. Upon being greeted and seated, I instantly felt that the individual working at the restaurant as a greeter had little interest in my business.
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Social and Political Marketing Campaign Marketing Essay
7 pages (2160 words) , Download 2 , Essay
Free
Social marketing is used to influence the mass about some social, political, environmental, or health-related issue. Like the other commercial marketing initiates, social marketing is also done to change the mind of the targeted audience in favor of certain things. It is done to communicate with the public and help them to build their opinion.
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What Influences the Choice of Cafes and Menus Marketing Essay
9 pages (1332 words) , Download 4 , Essay
Free
The t-test statistic is 64.76011546 and the significance level is 0.000. With a 95% confidence interval; it means that we accept the null hypothesis that the mean response to X16-reasonable Prices are lower than 6 in Santa Fe Grill Restaurant and reject the alternative hypothesis that the mean response to X16-reasonable prices is higher than 6.
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Sales Managment Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
According to the paper this process includes the use of techniques such as inducement, incentive provision, implementation of situational stimulants and multiple more. Moreover, by taking into consideration the current marketing scenario, it can be viewed that this process has found its niche as key component in a majority of the sales industry based corporations
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Cost Structure for Producing 8 Oz Juicy Creme Lotion Marketing Assignment
10 pages (2807 words) , Download 2 , Assignment
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The purpose of marketing planning is to focus on the adherence to competitive advantages. Marketing planning is the planned application of marketing resources to ensure the organizational objectives. The primary objective is to identify an attractive segment for a new product along with developing a marketing mix strategy.
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Marketing Research for a Company in Dubai Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The author considers Masafi as one of the leading mineral water producing organizations in Dubai in terms of revenue generation and market growth rate. He claims that high quality resources and raw materials are the major competitive advantage of Masafi. The author determines Masafi’s internal strengths, weaknesses and external opportunities.
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Marketing Plan for New Service: Hasbro Incorporated Marketing Research Proposal
14 pages (3861 words) , Download 4 , Research Proposal
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Hasbro is one of the largest toy and games manufacturers in the world. Over the past three decades, the toy and games industry has experienced increased competition which has necessitated the industry players to diversify their products in order to survive the cut-throat competition and stay relevant.
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Sport Marketing Strategy Marketing Report
4 pages (1188 words) , Download 4 , Report
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The ultimate phase of the sports marketing agenda characterized the execution and control of the sport-marketing plan. Implementing a sports marketing agenda is enforcing the laid out strategies into practice. Most sport marketing entities find out that it is more difficult to implement a marketing stratagem than it seems.
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Sunripe Marketplace - a Private Label Strategy Marketing Coursework
11 pages (2874 words) , Download 3 , Coursework
Free
The operations of Sunripe are affected by political, economic, social, technological, environmental, and legal factors. These factors influence the operations and decisions of Sunripe in varying degrees. The influence of economic, social, and environmental factors on Sunripe appears to be more pronounced than the other factors of the macro environment.
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Marketing Mix Strategy in Developing Country Marketing Essay
12 pages (3936 words) , Download 4 , Essay
Free
Marketing mix strategy determinants can be identified in relation to the four dimensions of price, place, promotion, and product. In this section, emphasis will be laid on factors or determinants that impose considerable influences on the success potentials of Vodafone’s marketing strategies when penetrating Afghanistan.
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Owning a Electric Car Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
That is a lot of money that could be spend on more important things such as food, clothes, or medicine. People are looking for alternatives to get off the
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Kimono Traditional Clothing Marketing Research Paper
6 pages (1616 words) , Download 2 , Research Paper
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The traditional clothing is manufactured by the Kimono Company that is located in Japan. The target customers for Kimono traditional clothing would be both men and women regardless of the age group. It is relatively cheap and affordable meaning that all members of society can buy it irrespective of their incomes.
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Jaguar brand equity charter Marketing Assignment
1 pages (250 words) , Download 14 , Assignment
Free
This is because it create brand positive image before the customers and hence, creating brand loyalty. For example, Jaguar provides high speed, powerful and luxurious vehicles than its competitors in the automobile industry. This has provided the company
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Promotion Strategy for SENZ Company Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
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To increase the market share of the SENZ in the market scene, strategies ought to be laid to ensure that the business continues to grow and attract more customers.  SENZ company had planned to bring a great revolution in the market seen by coming up with the new design of umbrellas that are going to be efficient in diverse climates.
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Role of Celebrity Endorsement in Marketing Communication Marketing Essay
7 pages (2292 words) , Download 2 , Essay
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Celebrity endorsement is a method of brand communication whereby a celebrity uses his or her popularity and acts as a spokesperson for a particular product. Celebrity endorsements are seen to have a long-lasting impact on the minds of consumers. A celebrity is an individual who enjoys public attention and is famous for their achievements
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The Market Target for the Moveo Foldable Electric Scooter Marketing Assignment
13 pages (3834 words) , Download 2 , Assignment
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MOVEO Company limited began the mass production of the foldable electronic scooters in January 2014. The project was initiated in 2008 and the first prototypes were developed by January 2013. The company has already established a manufacturing firm in Hungary which will help with the serial production of the foldable electronic scooters.
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The Marketing Communication Campaign for the Moveo Foldable Electric Scooters Marketing Assignment
13 pages (4006 words) , Download 3 , Assignment
Free
The new ultra-light MOVEO foldable electric scooter is made of light carbon fiber material in a design of an organic shape. This great innovation is a new category of electric scooters because they can be folded instead of being left outside in the parking. The MOVEO foldable electric scooter weighs as little as 25 kilograms.
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Denver Foods Sales People Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
A larger company should use a dedicated sales force since majority of the consumers are aware of the existence of the company. Denver Foods being a small company should consider using agents. Attractiveness of the product line is another
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Hershey Foods Corporation Marketing Research Paper
11 pages (3064 words) , Download 2 , Research Paper
Free
The first confectioners in the United States were the Dutch bakers of New Amsterdam, which were later named New York. There were about 1000 manufacturers in the US at the beginning of the twentieth century. They offered employment to about 27000 workers through which they managed to register total sales of about $60million annually.
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