Free Marketing Essay Examples and Topics | Page 235

Segmenting the Base of the Pyramid Marketing Assignment

2 pages (640 words) , Download 2 , Assignment

Free

The bottom of an economic pyramid is very uncertain and calls for the understanding of the constituencies' well-being. This should in turn be linked to the financial requirements of the company. People's daily lives therefore, have to be understood, and this can be done by dividing the pyramid into levels such as low income ($3-$5 a day), subsistence ($1-$3 a day), and extreme poverty.

Preview sample

Aritzia: Location and Marketing Analysis Marketing Statistics Project

4 pages (1160 words) , Download 2 , Statistics Project

Free

Its total area is approximately 240,000+ kilometers and this is shared by 4 main territories. These are England, Wales, Scotland, and Northern Ireland. The first three are commonly known as Great Britain and the capital of the United Kingdom is London and is in southeastern England. England’s weather can be sporadic and very unpredictable.

Preview sample

sponsored ads

Hire a pro to write
a paper under your requirements!

Win a special DISCOUNT!

Put in your e-mail and click the button with your lucky finger

YOUR PRIZE:

—

Apply my DISCOUNT

Living with Diabetes in Southern USA Region Marketing Essay

1 pages (353 words) , Download 2 , Essay

Free

This paper is examining an incognito product that is targeting people living with diabetes in the Southern USA region. This is because of the high number of diabetic cases in that region. Many middle-aged individuals with a middle income are victims of this disease. The marketing strategy employed in marketing the same diabetes drugs is a pull market strategy that bases on the needs of the patients.

Preview sample

Jaguar brand equity charter Marketing Assignment

1 pages (250 words) , Download 14 , Assignment

Free

This is because it create brand positive image before the customers and hence, creating brand loyalty. For example, Jaguar provides high speed, powerful and luxurious vehicles than its competitors in the automobile industry. This has provided the company

Preview sample

Integrated Marketing Communications Marketing Essay

7 pages (2579 words) , Download 6 , Essay

Free

Critics argue that IMC should be more execution-oriented, rather than strategic and should involve promotional messages and advertisements targeting small customer segments. Apart from digital media marketing, personal selling is the only approach of IMC, which ensures strong feedback and a two-way communication platform.

Preview sample

Qualitative Coding and Analysis Marketing Assignment

10 pages (2500 words) , Download 12 , Assignment

Free

Reactions from even an unstructured qualitative meeting might be entered into a workstation with the end goal that it should be coded, numbered, and broken down with divisions. The qualitative analyst, on the other hand, has no framework for pre-coding, hence a strategy for distinguishing and naming or coding information needs to be created that is the best for each one examination.

Preview sample

Marketing Analysis for Starbucks Marketing Essay

8 pages (2266 words) , Download 3 , Essay

Free

The company started from a humble beginning back in 1987 in the US under the leadership of Baldwin, Bowker, and Siegel, and now is one of the top international companies that supply coffee products (Gamble & Thompson, 2013). The company has faced numerous challenges both from the internal and external business environments, which have threatened the development of the company.

Preview sample

Marketing research Marketing Admission/Application Essay

1 pages (250 words) , Download 2 , Admission/Application Essay

Free

Communication with customers and their needs have always been a challenge to many food businesses when it comes to success of the business. Many people have strong believes associated with the foods they eat. This is what is

Preview sample

Market Globalization, Development of World Trade and Global Economic Status Marketing Essay

6 pages (1818 words) , Download 2 , Essay

Free

Global marketing has been the subject of discussion for quite a considerable duration with various stakeholders arguing that it is demanding and rather impulsive. That notwithstanding, it is imperious to acknowledge the statement that the global population has international trade to thank for the positive exploits that come with it.

Preview sample

Nutri Natural, Herbal, and Vitamin Supplements Marketing Research Paper

5 pages (1250 words) , Download 5 , Research Paper

Free

The world has now embraced the use of vitamins and supplements, which have seen a lot of investors look at taking advantage of the demand for establishing more companies. According to research, the market is expected to grow to about 509.33 million GBP by the end of 2018.

Preview sample

Global Marketing of Coffee Shops Marketing Essay

1 pages (415 words) , Download 3 , Essay

Free

An impact of technology is felt in the coffee industry given that production will certainly be high due to the advanced methods of production from the firm and in the manufacturing industries. In India, the impact of technology has seen her make commendable strides in the coffee industry.

Preview sample

Healthcare Marketing Marketing Essay

2 pages (629 words) , Download 2 , Essay

Free

The author states that the surgical group from Manhattan identifies the value attached to time that is why they have posted doctors’ schedules on their website, and it refreshes after every ten minutes. The current lifestyle has forced middle-class people to be busy time after time. A website is a win of their market.

Preview sample

A Study of Luxury Fashion Brand Marketing Essay

5 pages (1250 words) , Download 2 , Essay

Free

The paper will be aiming to outline an in-depth analysis on the impacts of the social media on purchase intention and brand loyalty of luxury fashion brands. . Customers are expecting high value addition and innovative features in the luxury products. Luxury fashion brands are mainly targeting youth customers. China is offering higher potentials.

Preview sample

Marketing Strategy and Planning (Two Product Portfolio Analysis models) Marketing Essay

18 pages (4500 words) , Download 3 , Essay

Free

Product portfolio analysis allows companies to evaluate the product categories in terms of internal and external factors contributing to market dominance in lucrative high potential markets. While portfolio analysis tools have contributed significantly to the success of firms such as General Electrics and Shell International Chemicals Ltd, care and caution should be exercised to evaluate investment and divestment decisions in depth and in context of the current as well as future market situations.

Preview sample

Performance of Emerging Financial Markets Marketing Assignment

9 pages (2873 words) , Download 2 , Assignment

Free

The author states that the recession has not only affected the U.S and Europe, but it has also affected the world economy to a great extent. Goods and currencies move from one part of the globe to another in a matter of days. Any event occurring in one part of the world will definitely have an impact.

Preview sample

Brand New Sales Marketing Essay

1 pages (263 words) , Download 2 , Essay

Free

Since you haven’t shopped with us since June 2010, you are entitled to a 20 percent discount on your next order and a further 10 percent discount on any purchase that you make with us till April 15, 2011. Like always, we offer you free home delivery and fitting of the furniture and there is no minimum limit to your purchase either.

Preview sample

Pfizer - Puffery or Deception Marketing Essay

1 pages (250 words) , Download 2 , Essay

Free

it should matter that Dr. Jarvik is associated with the development of an artificial heart but is not a practicing physician. This is because Dr. Jarvik is not in an authoritative position to give his opinion on the matter and thus the information should be dismissed. The question at hand is not the validity of the information.

Preview sample

Improving the Effectiveness of Magazine Advertising Marketing Essay

1 pages (342 words) , Download 0 , Essay

Free

The editorial environments comprise the advertisers, media owners, planers and publishers. They aim to improve the effectiveness of an advert in the competitive market. The general theme for all those involved in marketing is to ensure that they impress customers by their product and that they increase their market.

Preview sample

Amazon's Kindle Fire Aspects of Consumer Behavior Marketing Research Paper

2 pages (500 words) , Download 4 , Research Paper

Free

It is therefore necessary for Amazon to keep these aspects in mind whenever it does its marketing because if it does not, then its products would not long survive the very competitive market environment of the modern

Preview sample

Classic Airlines and Marketing Marketing Essay

2 pages (500 words) , Download 2 , Essay

Free

In today’s competitive market it is the duty of the marketing department of companies to ensure that they maximize growth and profits, and this is achieved by strategic marketing. The commercial airline industry changes rapidly and classic

Preview sample

Health care marketing Marketing Essay

1 pages (250 words) , Download 2 , Essay

Free

Saving time during the research design is essentially a compromise upon the quality of research. It is the research design when the way to collect the data, and the population of research

Preview sample

The Use of Mobile Phones in the US Marketing Essay

4 pages (1183 words) , Download 2 , Essay

Free

The product under review is the use of mobile phones in the United States which is on a decline for the past few years and according to the US census, it seems that mobile phones will eventually turn out to be a dead product. Mobile phones are classified as the basic communication devices used only for calling or sending a text message and may or may not contain a camera and a few multimedia options.

Preview sample

Whole Food Market What Markets They Serve Marketing Case Study

1 pages (252 words) , Download 2 , Case Study

Free

The author states that in 1981, massive flooding destroyed the city of Austin in Texas, which led to the destruction of the store’s inventory and most equipment. The damages caused by the heavy rains were estimated to be about $ 400,000 and whole food markets had not insured their property.

Preview sample

The Self-Sufficient Country in Fields Like Marketing Marketing Admission/Application Essay

11 pages (2750 words) , Download 2 , Admission/Application Essay

Free

As a young boy, I did not make friends easily, so when a boy who had just joined our grade school took an instant liking to me and decided he wanted to stick by side because in his mind we were friends, it came as a bit of a nuisance. But, being a polite young boy, I did not tell him to go away and even accepted an offer to go for lunch at his house.

Preview sample

Coach Inc in 2012 Its Strategy in the Accessible Luxury Goods Market Marketing Essay

6 pages (1682 words) , Download 2 , Essay

Free

Coach was initially made in 1941, as a little family-run leather product producing business. Over the long haul, Coach got distinguished as a premium brand that gave unrivalled quality leather products in excellent styles and in the 1980`s it opened selective Coach retail stores. Coach was sold to Sara Lee in 1985 and encountered quick development.

Preview sample

Marketing distribution management Marketing Essay

1 pages (250 words) , Download 2 , Essay

Free

Microsoft in my opinion employs both strategies, but if I were to choose, it would be the former which carries more weight. As a leading software manufacturer, Microsoft programs undergo constant

Preview sample

The Set of Marketing Activities Marketing Essay

1 pages (364 words) , Download 2 , Essay

Free

Sales promotion can be defined as “the set of marketing activities undertaken to boost sales of the product or service”. Such efforts might stimulate product interest and sales. Devices employed in the promotion of sales include but are not limited to coupons, contests, premiums, rebates, sweepstakes, and point-of-purchase displays.

Preview sample

Integrated Communication Marketing Marketing Assignment

1 pages (250 words) , Download 2 , Assignment

Free

The best way to reach the youth in the IMC mix is through social media. In particular, Facebook, Twitter, Hangout, YouTube and Instagram have provided excellent platforms

Preview sample

Ethical Dilemma in Marketing Marketing Essay

1 pages (299 words) , Download 2 , Essay

Free

One gets to understand that the company has gone through very many issues over the years and this is concerning retailers. Some groups of people seek to ensure that the organization becomes subtle with the things that they allow their children to wear. The main issue, in this case, is a particular padded bikini for girls of the age of 7.

Preview sample

Service Experience Diary: Restaurant Business Marketing Assignment

8 pages (2214 words) , Download 3 , Assignment

Free

The restaurant is new in the business and serves authentic Asian cuisine along with live and traditional entertainment at the venue.The analysis is based on various theories like the SWOT analysis and the 7P’s, so as to highlight various aspects of the restaurant business. These tools help in identifying points of the business as well as areas that need the attention of the business owners.

Preview sample

PepsiCo International Company Situational Analysis Marketing Research Paper

4 pages (1245 words) , Download 3 , Research Paper

Free

The situational analysis will focus on PepsiCo International Company. A worldwide company, that deals with the making and selling of soft drinks, juices, and fountain syrups. Its operations are centralized through Mirinda, Tropicana brand, 7UP, Pepsi in Middle East Europe, Asia, and Africa. Most of the company’s beverages are sold through franchised bottlers.

Preview sample

Segmentation, Targeting, and Positioning Marketing Essay

2 pages (500 words) , Download 3 , Essay

Free

people whose needs are met by the products or services to be introduced and by so doing focusing the products or services in a way that directly addresses the needs of the segment. Another instance where segmentation, targeting and position are very important is when there is

Preview sample

Current issue speech about hospitality marketing Marketing Essay

2 pages (500 words) , Download 4 , Essay

Free

Olenski in his article, “The Impact of Social Media in the Travel Marketing Industry” explains the impact of social media in the hospitality industry. Olenski asserts that almost one-fifth of leisure travelers utilize social media for their travel planning

Preview sample

Marketing Plan for SmartTravel App Marketing Essay

5 pages (1250 words) , Download 3 , Essay

Free

From this paper, it is clear that "SmartTravel" is the name of the company as well as the first product that this company will launch. All the future products will be listed under the company name but will have different names that will reflect the target market. "SmartTravel" aims to harness the power of the crowd like no other designed app.

Preview sample

Benetton Marketing Speech or Presentation

2 pages (500 words) , Download 2 , Speech or Presentation

Free

n of its customers has largely been through a chain of advertising drives since 1984 with what was termed as the All the Colors of the World (Rectanus, 2002). Thus, Benetton’s analysis shows a diverse establishment in its customer’s age group comprising of young people. The

Preview sample

South Korea : Amazon Firestick Marketing Essay

2 pages (500 words) , Download 3 , Essay

Free

In additions, the promotions for the product would also be conducted after researching well on the individualistic preferences of the target audience. For this reason, the online

Preview sample

Psychological and cultural insights Marketing Essay

12 pages (3000 words) , Download 2 , Essay

Free

This paper has followed a critical and argumentative approach where different theories have been put forward to reach a conclusive statement regarding the topic of discussion. The author has also used several real life examples of market strategies of international companies and how they conduct their marketing activities in developing countries.

Preview sample

Sandwiches Production and Operation Management Marketing Book Report/Review

9 pages (2256 words) , Download 2 , Book Report/Review

Free

It is a matter of great significance to understand how every other activity involved in the production process fits together from an operational point of view. In the book Production and Operations Management by Martin Starr, the author is explaining production and management (P/OM) helps in fulfilling the entire strategic mission and the entire responsibility process.

Preview sample

BYD Company Analysis Marketing Essay

12 pages (3871 words) , Download 6 , Essay

Free

The success of the organization is evident from its reputation of leading global market share in cell phone keypads and batteries. Furthermore, the organization has also marked its presence in the automobile industry during the year 2003 and since then this Strategic Business Unit (SBU) has witnessed robust growth.

Preview sample

Sports Marketing and Media: Milestone 4 Financial forecast and Executive Summary Marketing Assignment

2 pages (500 words) , Download 2 , Assignment

Free

Marketing of all Adidas products demands a workable marketing plan. For instance, the year 2016 advertisement is considered to be the most efficient tool in the marketing process. This is because of its capability

Preview sample

The Soaring Popularity of Dior Marketing Assignment

1 pages (250 words) , Download 2 , Assignment

Free

Dior is a name that has always been promptly associated with world-class fashion, and that is not without any authentic and sound reason. Generally, most of the people blindly rush after various fashion brands only because of their influential names and the profound elite type aura of the different products that are mostly the only superficial.

Preview sample

Marketing Communications of Paragon Software Ltd Marketing Case Study

8 pages (2000 words) , Download 2 , Case Study

Free

The company should move from overreliance of the only type of marketing tool technique. Exhibition attendance alone cannot guarantee enough sales for the company, elements of marketing communication tools should be added. The company should keep itself up to date on the current trends in the market.

Preview sample

Case study 7/2-1 Marketing Assignment

1 pages (250 words) , Download 2 , Assignment

Free

This paper will comment on the impact of buyer-seller relationship on the evaluation of organizational needs. The buyer needs to identify the product then shortlist various

Preview sample

Robinson fruit shoot market share Marketing Essay

6 pages (1500 words) , Download 2 , Essay

Free

This chapter will present a breakdown on the data collected through the depth interview. It will discuss in details the field work and data collection for the research project. Each of the questions had been designed to meet the different objectives which are: To understand how brands compete for market share;

Preview sample

Integrated Marketing Communication Marketing Essay

4 pages (1175 words) , Download 2 , Essay

Free

In order to ensure achieving competitive advantage, companies in recent years have been giving greater importance to planning and executing certain marketing strategies such as IMC, customer focus, marketing orientation etc. IMC has been considered a very effective strategy since it can directly influence the behaviour of the targeted audience (Belch and Belch, 2007).

Preview sample

Written Assignment #5 Marketing Essay

2 pages (500 words) , Download 2 , Essay

Free

Usually, wholesaling involves provided that the clientele will get low-priced rate per item in trade for buying the item in big amounts. Wholesalers are responsible for the flow of action in the distribution channel. Many

Preview sample

Competitor Analysis for Conserv-A-Store Marketing Essay

5 pages (1250 words) , Download 3 , Essay

Free

Direct competitors are those companies that offer similar services and products that function the same. These companies produce goods and services that are identical and are offered in the same target market. Some of the direct competitors for Conserv-A-Store are letsgogreen.biz, buygreen.com, theenergyconscious.com, etc.

Preview sample

The Slowing Effect of Housing Market Marketing Essay

2 pages (641 words) , Download 2 , Essay

Free

The report indicated that sales of new homes were down by 13.3% from the previous year. This was the lowest level since last July. To this effect, the concern is whether the housing recovery is faltering, and thus if it is, what are the causes behind this effect? First, the good news is that there is a decline in the share of homes being sold out of foreclosure.

Preview sample

Denver Foods Sales People Marketing Essay

1 pages (250 words) , Download 2 , Essay

Free

A larger company should use a dedicated sales force since majority of the consumers are aware of the existence of the company. Denver Foods being a small company should consider using agents. Attractiveness of the product line is another

Preview sample

Marketing Project - The Puzzle Phone Marketing Essay

5 pages (1290 words) , Download 2 , Essay

Free

We, the Rubik incorporation are offering Puzz Phone to the customers who are looking for something new in terms of features and design. Our offering is a revolutionary mobile phone because its features vary according to the demand of the customers. The components of the Puzz phone are similar to the lego parts where every part is fixed in the phone according to the customers’ demand.

Preview sample

Marketing Essays