Marketing Essays

Direct competitors are those companies that offer similar services and products that function the same. These companies produce goods and services that are identical and are offered in the same target market. Some of the direct competitors for Conserv-A-Store are letsgogreen.biz, buygreen.com, theenergyconscious.com, etc.

The report indicated that sales of new homes were down by 13.3% from the previous year. This was the lowest level since last July. To this effect, the concern is whether the housing recovery is faltering, and thus if it is, what are the causes behind this effect? First, the good news is that there is a decline in the share of homes being sold out of foreclosure.

A larger company should use a dedicated sales force since majority of the consumers are aware of the existence of the company. Denver Foods being a small company should consider using agents. Attractiveness of the product line is another

We, the Rubik incorporation are offering Puzz Phone to the customers who are looking for something new in terms of features and design. Our offering is a revolutionary mobile phone because its features vary according to the demand of the customers. The components of the Puzz phone are similar to the lego parts where every part is fixed in the phone according to the customers’ demand.

There is the opportunity of high technological expansion in the markets (Hill, 2007). Having said this, most of the markets continue to be challenged with low economic outlook (Doherty, 2007). There is also the threat of the emerging markets becoming the hub for inferior products, which give a negative competition against genuine companies.

This paper will analyze the social media and its implication during the BlackBerry crisis of October, 2011. At the time in October 2011, BlackBerry Messenger service not only displayed a very slow response, but also displayed outages

The managerial strategy includes the ability to work with people properly and effectively in order to achieve the organization’s goals and incentives. Management consists of rational assessment of different practical situations and systematic choice of tasks, detailed elaboration of strategies for goals achievement, distribution of resources, rational design, organization, direction, etc.

A monopolist’s products are differentiated and unique and thus deserve to be paid over and above the cost price but how much above should be a fair measure of the firm’s share in the market and also the demand that it faces for the product. Any discrepancy in this will imbalance the economic structure and will lead to one party being better off than the other or one party being more satisfied than the other.

Co-workers at IKEA stores are trained in such a way that they provide complete knowledge to customers and take their feedback on their prior experience. IKEA has also established its pre-purchase and post-purchase customer services which offer full support to customers. Moreover, to avoid post-purchase complaints IKEA is offering a Return policy.  

The author states that idea generates from different sources. It may be by the influence of the competitor or from the customer. Ideas can be either generated from the internal source like through research and development or from the outside sources like competitors or market research agencies.

It is therefore important for MacDonald’s to come up with a marketing strategy that will reflect this situation. In an organization, there are people who are involved in making the purchasing decisions. There are also more procedures

It involves high level of communication from the leader to the employees. It is about inspiring and motivating the employees to achieve the big picture. It motivates the employees in a period of change due to high level of communication involved. Content theories of

Brand extension is defined as “an effort to extend a successful brand name to launch new or modified products or lines” (Yeshin, 2006, p. 123; Ambler and Styles, 1997). Through the use of brand extension strategy, the top management of Shangri-la hotel could have saved a lot of money out of launching its affiliated hotels.

Companies should adopt a change or a transition strategy when implementing ERP systems. Employees should allow for time for the necessary changes take place. The company should also give incentive to its employees for having taken their time to learn and implement the new system. The company should not be frugal to employ people who would help in the transition process.

Both these regulation are quite different from one another. NAD is responsible for increasing the credibility of an advertisement by evaluating it on the basis of accuracy, truthfulness, in order

Apart from this, in the next stage, the ideas and plans need to be implemented so as to enhance the reputation of the organization among others. Side by side, the goal of attracting a huge range of customers might also be increased to a significant extent leading to enhancement of the amount of revenue.

Infosys Tech Consulting specializes in defining, designing as well as delivering business solutions, which are IT enabled globally. Its solutions are focused on the provision of differentiated and operational solutions to the clients, which the organization realizes effectively by leveraging the business expertise in the domain of operations with highly differentiated service products.

The Applebee’s has applied several good advertising and selling strategies that have made it successful. It has made its advertising campaign more strong and aggressive. It has also shuffled the items on its menu adding some while removing others. It has also embarked on improving its image to attract customers.

This essay analyzes that once a particular item has been identified on a website or in another online platform, an online retailer subsequently uses available shopping cart software. These subsequently allow consumers to continue buying products by way of accumulating multiple items, in addition to being able to adjust the quantities acquired.

These are marketing analysis, marketing implementation, marketing control, and marketing planning. Each of these functions must be applied at the right time and in the right manner if success in business operation is to be a reality. Marketing analysis studies the dynamics and attractiveness of a given market.

Unfortunately, some of Frontier’s competitors are bigger and have bigger resources, and this makes the competition stiff.  Currently, there are close to 130 airline companies in the United States and more than 19000 airports. The US accounts for almost a third of all airports in the world, making it the country with the most number of airports.

Later, in 1954, the organization changed its production method by introducing and pioneering flash pasteurization, which instantaneously raised and lowered the temperatures of orange juice in a short period of time. This led to a prolonged shelf life that enabled the transportation and manufacture of chilled orange juice to various parts of the country.

This paper provides the analysis of the role Internet plays in the IMC followed with an overview of key online marketing tools/instruments. As the paper is focused on a particular case study of Samsung Galaxy Note, it provides analysis of this brand activity, followed by a discussion and critical evaluation of Samsung’s marketing activity with a focus made on online activity.

This research will have an adequate extent to ensure that it provides a framework to understand the perceptions and attitudes of consumers towards the health features of PepsiCo products. The information will be collected using secondary and primary data collection methods, in which the latter will be conducted using focus groups.

While mobile marketing was a traditional focus for B2C seeking to customer reach by the businesses, the trend has now changed, with the B2B increasingly taking the same marketing strategy. However, the success of mobile marketing is not simply based on the presence in the mobile marketing platforms.

It was later updated to the 7Ps to cater to the inclusion of products that are services and not just physical products. The three added new elements were people, processes, and physical evidence. For the perfect market mix to be created there should be a vast understanding of the target market and consumer needs

The business system starts with the Zara’s designers who continuously track preferences of the customers and changing trends in the market thereby coming up with effective designs. These designs are manufactured into final products by both internal and external

An electromagnetic spectrum refers to several waves used for the transmission of a specific type of important information for commercial use. The government has to get involved in the transmission of rights of ownership so that it can attain equality in the business. While the governments do this, they collect revenues based on the way the auction is designed.

The simulation was also intended to help in creating awareness for the needed finances for sales, research and development, and other marketing activities in the company. I learned many things, together with the fact that businesses require continuous product re-engineering and repositioning for their survival in the industry.

The focus will first be placed on the risk management cycle that many companies show little interest in embarking on. With this, we will be able to discover the potential risks that many organizations are faced with when it comes to marketing their new products. Secondly, the focus will be shifted on the information systems.

However, Unit 5 shed light not only on the importance of market research and information, otherwise known as research and development (R&D) function, but also outlined the

The analysis of this company has shown that Mcdonald's has made a focus on a customer-centric approach early before the concept of relationship marketing has gained wider popularity. However, by the 1990s the company has lost its focus and failed to satisfy changing customers’ needs and tastes. This failure to pursue customer’s interests and ensure customer-value service has led to financial losses.

Marketing plans are of high importance to the performance of a product or brand in the market. Atlantic Quench being a business organisation in a highly competitive market, it is essential for them to have a viable marketing plan. This is a marketing plan that will be aiming at presenting the marketing strategy most applicable for Atlantic Quench.

Firstly, researchers are of the opinion that more choices have made people confused when it comes to buying. Secondly, organizations that do not provide consumers with an excessive number of options are preferred more in comparison with the others. In addition, it can be noted that there are a large number of studies that have been conducted in order to understand the concept of choice overload.

In the advertisement, the advertising company ensures that it has clear company profile that will enable the sales agents to advertise the product easily. However,

However, it will allow them to recognize the extent to which a new bus service could be successful in the market and if it fails in such a test then they can possibly find the reasons of failure. Moreover, by making the necessary changes the risk of rejection in the large market can be minimized to a considerable extent (Bagad, 2009; Abdullah & Bakar, 2000).     

This study looks at viability of product and its marketing strategy with emphasis on establishing problems and their answers. Proposed product and its marketing strategy will be put to deliberation in order to assess whether the idea may work or not. Feasibility study is carried out in three domains: Market, Technical and Organizational Structure.

This move however was unsuccessful, resulting in the decline of Trafalgar’s brand popularity and sales. In May 2009, Trafalgar Passive Fire Solutions was acquired by Fire Containment. Fire Containment is “a 100% Australian Owned company, offering unique and specialist passive fire protection systems” which operates in Australia and New Zealand.

An organization is segregated into different departments like that of finance, operations, and human resource among others but the entire system would function in the desired way only when business and most importantly, revenue is generated. Businesses basically generate when there is a demand in the market for the products or services offered by an organization.

J. Crew is a company that has very many competitors in the industries within which it operates. It competes primarily with specialty retailers, higher-end department stores, and catalog retailers that provide substitute goods to its products. These competitors include the Banana republic, Ann Taylor Loft, Ralph Lauren Corporation, and so on.

The author explains that choosing the e-marketing strategy that best suits the needs of each start-up company depend on the skills and the experience of marketers involved. This means that e-marketing is a valuable tool for promoting start-up companies but it cannot perform high unless it is effectively managed.

This particular model was chosen because it has been tried and tested in other settings and its 22 item scale gives a good picture of the quality of service as it occurs in different kinds of service industries. The 22 items were grouped into five sections and participants were invited to rate different aspects of banking service.

In the same manner, quality meant a guarantee that these products can do what the value proposition in their marketing says they will do.  In the case of the mini grills, quality to the customer meant that they can use these products to grill meats, fish, and other foods. 

One of the weaknesses of the restaurant would be that as the company is new, Tina would need management teams that can run a business effectively. That would be difficult for Tina to approach candidates and select competent employees, provide training and supervise them to work effectively in the restaurant.

I often receive a lot of emails and I treat them as junk mail or spam. Usually, I do not want to open unsolicited emails. However, with the internet boom, I think viral marketing is becoming an effective marketing communication tool. The incentive

The managers at Toyota should be willing to listen to the ideas, opinions and criticisms of the organizations’ publics such as consumers, surrounding communities, non-governmental organizations and regulatory bodies. Another crucial concern is the vehicle product quality especially after recent happenings when it recalled 16 million vehicles.

Brand development for the product that a business operates is an essential part of the development to grow the market base. However, with the consequential establishments within the society regarding businesses, the understanding of the environment and incorporating activities related to the society in developing the brand equity for the various brands becomes an issue of significance.

According to the paper, entrepreneurs are people who build an enterprise with minimalistic resources- they use their innovative entrepreneurial skills to achieve targeted goals. The author also suggested that many entrepreneurs are first-born males of the family who have strong work ethics and some business background.

Seattle was chosen as the best location because it had a wide range of technical talent and was strategically located close to the largest book wholesalers in Oregon. The company was first named Cadabra but was quickly dropped after people mistook it for cadaver. Amazon was picked as the suitable name because it started with the letter A, an indicator of growth and was easy to spell and pronounce.

Therefore the author has focused on the transformation of the traditional concept of marketing towards the development of the concept or the theory of marketing and has emphasized sustainable marketing that focuses on the increase of responsibility towards the environment, economy, and society as a whole.