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Marketing Essays

Result for Subject Marketing:
19702 essays
Financial Analysis of Sainsbury Marketing Case Study
11 pages (2750 words) , Download 5 , Case Study
Free
The company has an operational experience of more than 140 years which further makes it the oldest supermarkets chains. The company has a commendable reputation of providing high-quality products to the customers which further ensure it to acquire a maximum number of loyal customers through ensuring higher satisfaction level amid them.
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Some aspect of distribution theory Marketing Article
1 pages (250 words) , Download 2 , Article
Free
An example of a real life scenario where technology has impacted in regard to distribution of goods and services is the access of books.
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Apple Inc and Integrated Marketing Communication Marketing Research Paper
28 pages (7239 words) , Download 2 , Research Paper
Apple iPhone has merged to be the top American brand in the technology sector with its innovative design, features and technology that set iPhone a well-known smartphone worldwide. The company has been consistently associated with the better, innovative, leadership and strong image in the last five years that makes the company.
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The Advantages and Disadvantages Introducing Sniurb 13 into the Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The introduction of Sniurb 13 into the market will certainly catapult the company into new heights financially. This is due to the likelihood of positive response since the public generally would want to delay aging, something the drug is capable of helping achieve. The public will benefit greatly due to a long healthy life.
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Marketing Communication Exam Questions Marketing Assignment
5 pages (1448 words) , Download 2 , Assignment
Free
The positive or negative framing of the message advertising a product is yet another promotional method applied in supermarkets. For example, a multivitamin product may either be promoted as; ‘suitable for re-energizing, when placed under the teenage products section, while it can be framed ‘suitable for protecting your health’.
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Contemporary Issues in Marketing and Management Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The author will provide the global patterns of toys and games industry giving various regions where the industry is similar and where it differs. The report will include the proposals for implementing the games and toys industry about social media marketing theories, strategies and appropriate business models.
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IKEA Service Blueprint Marketing Research Paper
4 pages (1224 words) , Download 5 , Research Paper
Free
Generally speaking, customer welfare is emphasized in order to retain customers in the furniture store. However, there is a problem in the establishment of a service blueprint because the management of the furniture store fails to ascertain the exact quality of the processes (Schmutz, Daniel and Peter 67).
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Business Plan for South West Airline Marketing Essay
7 pages (1955 words) , Download 2 , Essay
Free
The Company has to implement its strategies to continue improving on its profits. It has to continue improving on its customer’s satisfaction. It has to enable its promotions to be timely and up to date. It also has to guarantee that it monitors all its stratagems to assess whether they are working should take place often and reviews made.
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John Galliano Fashion Marketing Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
This essay discovers fashion marketing of John Galliano. Mediterranean shade and swirling, woven material encompassed him every step of the way. Such an environment fueled an adoration of materials and plan in Galliano from an early age, and Latin impacts are predominant in his subsequent work. In 1966, Galliano had a confinement in London.
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Electronic Channels Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Due to this significant preference, there is a significant impression made on the physical channel. Wholesaling is eventually affected due to the shift in this preference by the market segment (Lechner & Hummel, 2002). Retailing is
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Analyzing the Self and Brand Personalities Marketing Essay
10 pages (2610 words) , Download 2 , Essay
Free
One of the advantages is awareness, thus when a company works on its identity and its branding it creates its awareness. Another advantage is its consistency in the specific marketplace; this is because the more regularly the customer will see the brand in the marketplace, then the more often it will be considered for purchase.
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Ethical Consumption Marketing Essay
7 pages (2458 words) , Download 3 , Essay
Free
However numerous American consumers give off an impression of being selecting things, frequently at higher expenses, in light of the fact that they are developed generally, are not bringing about damage to nature or their body, or on the grounds that makers are accepting reasonable payment for their products (BBMG 2007; French and Rogers 2007; LOHAS 2009).
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The Changes in Corporate Governance of Japanese Companies Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The company needs more development capital which the domestic market cannot satisfactorily provide. Tokyo should attract local investors in the countries they do business in; this will create local ownership of the company operations. The company is listed on the New York Stock exchange; so the USA citizens can buy shares in the company.
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Pricing Product, External and Internal Factors Affecting Pricing Decisions Marketing Essay
5 pages (1492 words) , Download 2 , Essay
Free
While the product is being described, the target market must be the main subject of concern since the business intends to ensure that the product matches the market and the customer’s preferences. The product must also seek to fulfill an existing gap in the market. For instance, the market could be having an inadequacy of a specific product, which the business could introduce.
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The Marketing Strategy of Apple Company in Australia Marketing Assignment
12 pages (3649 words) , Download 6 , Assignment
Free
Micro-environmental factors influencing profitability in the market include the bargaining power of customers and suppliers, threat of new entrants, competitive rivalry, and availability of substitutes. Macro-environmental factors comprise political, economic, social, technological, and legal factors as well as the natural environment.
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Distribution Strategy Issues Marketing Article
1 pages (276 words) , Download 2 , Article
Free
These different parties could have contributed to part of the product’s production in one way or the other, or packaging, or repackaging. By the products passing through different parties, until it ultimately gets to the final consumer, there is normally a price change that takes place. Normally this price change is always to transfer the costs.
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Market Analysis of Choice-Based-Conjoint Study Marketing Assignment
5 pages (1546 words) , Download 2 , Assignment
Free
To be able to determine the total sales that the company will receive based on the product to be introduced, there was a need to conduct an estimate of the potential market share. Market share is referred to as the percentage of a company or the total sales of a market that are earned within a specific timeframe.
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Shells international business Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
Governments all over the world are trying to attract foreign direct investments as much as possible, as a measure to stimulate economic growth. As a result, those companies which are ready to invest in overseas countries are currently getting many opportunities and benefits.
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Channel Development Process of Federal Laws Marketing Assignment
4 pages (1305 words) , Download 2 , Assignment
Free
Federal laws influence any business to work in a good environment that will lead to quality products and services. Strategic alliances help After school Depot to reduce the risk in the business environment and the growth of the company in the future. There are also channel conflicts that can be solved through the setting up of strong brands.
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Electronic Office Security Corporation Marketing Assignment
2 pages (500 words) , Download 19 , Assignment
Free
The questions were also relevant since they made Ann to convince Joe in seeing the need to purchase the equipment to enhance security in the office. The main weakness the salesperson has is asking a few Need Pay Off
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Sustainable Marketing Campaign for Virginia Community Capital Inc Marketing Essay
12 pages (3223 words) , Download 2 , Essay
Free
These contributions aim at heightening the purchasing power of the low-class citizens of the town. The organization has opted to promote the existing saving program via its subsidiary banking division. The organization, in the first two weeks, plan to carry promotional programs of the implementation calendar as seen in the above table (Chouinard, 2005. P.45)
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The Persuaders - a 2004 PBS Documentary Marketing Essay
2 pages (582 words) , Download 2 , Essay
Free
As is implied by the title of this video, the focus is concentrated on myriad techniques used by these persuaders to retain success by gaining the trust of consumers. It is stressed in this video that it is this humongous culture of advertising and marketing which has penetrated all barriers and effectively molded the way Americans perceive themselves and the rest of the world.
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Knowledge Networks for Business Growth Marketing Essay
38 pages (10216 words) , Download 3 , Essay
The intern reminded them about the possible meetings about products, their work at Unilever, and following up their progress. The intern also gained self-confidence and self-reliance through dealing with different types of personalities. In addition, she learned how to take full responsibility for any assigned job.
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Marketing of Solar Energy Systems in UAE Marketing Assignment
8 pages (2159 words) , Download 2 , Assignment
Free
The brand is intruding the UAE market with two of its major competencies, cost differentiation, and innovation. The strategy of the brand is to incorporate these competencies in order to strengthen its progress and establishment in the new market. An apprehensive solution is been presented to the UAE energy sector.
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Advertising Objectives of Daewoo Electronics Marketing Assignment
12 pages (3408 words) , Download 2 , Assignment
Free
Daewoo Electronics has been in the market for quite a long time, still; it does not enjoy a larger share of the market. The electronic business has become so lucrative in the country thus attracting lots of investors. This has posed very stiff competition to the company. In this regard, it needs to come up with measures to create awareness about its products.
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Buyer Behaviour and Relationship Marketing Marketing Essay
4 pages (1355 words) , Download 2 , Essay
Free
Business operations are geared towards the achievement of profit targets, winning new and retaining old customers. However, relationships with customers should be healthy to avoid misunderstanding, which leads to disputes. Nonetheless, successful entities allow customers to contribute to decision-making by considering their decisions and reactions.
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Buyer Behaviour and Decision-Making Process Marketing Essay
5 pages (1322 words) , Download 2 , Essay
Free
Consumer decisions in purchasing have been the subject of great concern to most scholars in the world. Early researchers used a number of approaches to address this subject but the most prominent model was based on the Utility Theory which proposed that buyers make informed choices depending on the anticipated results of such decisions (Pride et al., p. 146).
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Principles of Marketing for Example Toga Toys Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The paper gives detailed information that the company was had manufactured the first fun game for children in the market in 1998, named SpelWhiz. However, over time the popularity of the product has declined, as superior similar games are manufactured by its rivals, Global Toy plc and Kun Kids plc.
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Introducing Walmart into Saudi Arabia Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
According to the research findings, it can, therefore, be said that WalMart needs to frame new strategies for entering the market and invest a huge amount for the foundation of the business in Saudi Arabia. The company can rely upon either acquisition or joint venture in order to enter the market of Saudi Arabia.  
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Post-Modernism and its Impact on Current Marketing Thought Marketing Essay
8 pages (2841 words) , Download 3 , Essay
Free
Shams contends that in order to recognize the new conditions and shifts that post-modernism offers, it is important to first focus on the modernist era’s conditions. The modernist era was mainly focused on objective reality beliefs, dualistic forms of thought, mastery of nature by man, material progress, the discovery of truth through science, and the sovereignty of the individual’s reasoning.
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Marketing Mix for the U.S.A Car Market Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
One of the strategic ideas of organizations to diversify on the issue of entering into new markets with the intent of broadening their operations is by developing an entry strategy. This is crucial in coming up with ideas that would enable the organisation to successfully integrate with the new market and win its customers.
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The Market Position of Pret a Manger Marketing Essay
6 pages (1500 words) , Download 7 , Essay
Free
The case study indicates that the products are tangible and identifiable. Every product can be identified by the description. Therefore, Prêt has the unique products that are full of baguettes, coffee, soup, and salad. It also prepares desserts, and Muffins, which are part of the American variety.
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Consumer Attitudes towards Online Shopping Marketing Research Paper
15 pages (4210 words) , Download 5 , Research Paper
Free
With the onset of the internet era, electronic commerce has become a very common mode of doing business. Shopping on-line has turned out to become one of the most popular internet activities after the usage of e-mail services and general web browsing. E-commerce is thought to be much more popular than browsing for entertainment activity.
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Integrated Marketing communication Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
The owners of the organization and the managers have to make a decision on the dilemma about whether to internalize the TV show and the competition, which involves issues of funding. Marketers and employees also
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Tourism Destinations in the Digital and Social Media Age Marketing Research Proposal
8 pages (2685 words) , Download 5 , Research Proposal
Free
Although a number of studies have been conducted to understand the destination choice of tourists based on online information, there are still certain deficiencies related to the impact of social media on travelers. So, the research objective is to establish the significance of social media, especially social networks and blogs.
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Success Factor for Alley Cafe Marketing Essay
12 pages (5397 words) , Download 2 , Essay
Free
The Cafe offers a platform where talented enthusiasts perform live as well as display their arts and paintings on gallery walls of the Cafe. A gallery wall is a place where paintings and artworks of numerous new talents are displayed. Some of the well-known and preferred menus are baked organic beans, toast, and scrambled eggs.  
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Customer Lifetime Value (CLV) Marketing Essay
1 pages (250 words) , Download 9 , Essay
Free
It is one of the leading international food-service retailers serving 52 million customers with over 30,000 restaurants in more than 99 countries. More than 70 percent of the company of the company are operated and owned by independent local women and men. I. CLV aids in
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Clarks Digital Marketing Marketing Essay
12 pages (3312 words) , Download 11 , Essay
Free
It also sells by third-party distribution.  The international expansion has been made possible through the use of technology such as digital marketing where the company sells its products through online virtual stores. In recent years, the company has opened more stores outside Europe and in countries such as India and China through partnering with local footwear retailers.
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Inditex as Fashion Company Based in Spain Marketing Case Study
6 pages (1794 words) , Download 3 , Case Study
Free
Organic carrot production helps society earn an income as it has a long tradition of self-determination, self-help and volunteerism. Moreover, the production promotes the practices and philosophy that address the interests of consumers in terms of health and wellness, animal welfare and the environment.
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International Marketing: Project Abayas Design Marketing Term Paper
9 pages (2570 words) , Download 2 , Term Paper
Free
It is located in Dubai and produces a variety of products including kaftans, Muslim clothing, hijabs, jilbabs, abayas of different kinds, maxi dresses, and many other designs. Most religions require one to wear an over garment that covers most of the body parts. Abaya the name, originated from the Arabian Peninsula meaning, covers the whole body.
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Marketing research about organic food Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
are essential tools that come in handy in analyzing the respondent’s feelings, opinions and behaviors for proposed issues the directly or indirectly affect them (Wilson 21). This questionnaire was aimed at identifying the individuals to target, how to draw more consumers for
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Marketing Consumer Behavior and Retail Marketing Strategy Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
This report will provide a unique opportunity to advance the understanding of consumer behaviors and investigate the marketing strategies companies apply in the duty-free market. The purpose of this paper is to investigate the expectations and perception duty-free customers have on three factors: Offer, Customer Service and Atmosphere.
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Yearly Integrated Marketing Communication Campaign for Nike Marketing Coursework
6 pages (1507 words) , Download 4 , Coursework
Free
The product brand of choice in the Integrated Marketing Communications Campaign is Nike. The business will need to involve itself so much in trade promotional and product promotional communications and campaigns. This is to cater to the stimulation of more demand for the Nike brand of product.
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Marketing Strategies for a Smart Pen Developed by Qatar Deja VU Marketing Essay
16 pages (4309 words) , Download 4 , Essay
Free
The first section provides an introduction to the company and its mission statement. The second section provides a detailed discussion about the marketing research and information sources used in this report. The third section includes the analysis of the external environment of Qatar, which comprise CREST analysis.
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Building Customer Loyalty Marketing Essay
21 pages (6257 words) , Download 2 , Essay
The immense focus on customer loyalty is principally ascribable to the fact that it indicates prospects of the future generation of revenue, profitability, and business continuity. Also discerned from the literary analysis, the three commitment component model provides a comprehensive framework, upon which an establishment can build its loyalty programs.
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Integrated Communication Marketing Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
te that the company has proven itself worth by producing products that possess high end technology incorporate elegant hardware and software features which have since served as a competitive edge over its competitors (Younghee, Won-Moo & Minsung, 2012). The recent past has seen
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Integrated Communication Marketing Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
It also handles the challenges that face the company, especially when the company is associated with negative publicity, which could influence negatively on its operations. Internal stakeholders affected by this occurrence include shareholders, employees, and the management
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Tesla in Turkey Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Analyzing the political, legal and financial environment, the author of the paper states that Turkey assists Tesla’s executives in managing potential risks from entering the Turkish market. This data helps Tesla Motors in becoming more competitive by producing its automobiles at lower costs in the country.
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Market for Health Insurance and Competition Marketing Essay
2 pages (583 words) , Download 2 , Essay
Free
Few companies dominate the market, hence lowering the competitiveness of this industry. Other smaller insurers find it cumbersome to enter the market given the substantial barriers posed by the existing companies. Given the rising costs of health care in America, the health market challenges the federal and state governments. 
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First group Bus Travel Marketing Research Paper
9 pages (2250 words) , Download 4 , Research Paper
Free
Market research is concerned with systematic gathering, analysis, and interpretation of data associated with both organizations and its environment so that the information produced is useful to clients for taking decisions related to marketing strategies. Market research usually involves collecting information about customers, products and competitors’ profiles.
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