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Marketing Essays

Result for Subject Marketing:
19897 essays
Ladybug Cell Phones Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author explains that push strategy put emphasis on the promotional events and activities that create demand by the customer. In this strategy, the product will be promoted from the manufacturer all the way to the consumer. The manufacturer will have the product promoted to the wholesalers, the wholesalers promote the same product to retailers.
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Marketing Plan: Phase III Marketing Essay
1 pages (250 words) , Download 2 , Essay
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hile their parents are shopping or working in the store being a new and unique service that offers significant benefit to the parents and workers, Wal-Mart will offer it at no charges. Though this will be extremely costly to the organization, Ferrell and Hartline (2010) denote
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Zara social media Marketing Assignment
2 pages (500 words) , Download 11 , Assignment
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From a traditional website, to social media investments, Zara promotes a chique image, while also trying to remain accessible, and uniquely, does not engage in paid advertising or sponsorships. However, Zara does have some problems in the realm of earned media, as
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Statistical Analysis and Interpretation for Etisalat Telecom Corporation Marketing Essay
10 pages (3449 words) , Download 2 , Essay
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The 668 questionnaires were received for sections A and B of the questionnaire while 158 responses were received for section C. The analysis was carried out using SPSS version 20. The results are presented as follows: first, the descriptive results are shown in graphs and tables. This is done through the description of the results of the study.
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Emerging Markets and the Internalization of Retailing Marketing Assignment
12 pages (3393 words) , Download 3 , Assignment
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In the case of overseas expansion, retailers and brands need to strategize their proposition. It is important to consider the right mix of price, products, content, availability, customer experiences as well as customer services (Andersen and Strandskov, 1998). They also need to ensure that their services or products offered are appealing and attractive to the customers.
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Description of the Startup Company and Its Product Marketing Assignment
5 pages (1368 words) , Download 2 , Assignment
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The company’s mission statement will be focused on achieving customer loyalty and gaining the customers’ loyalty by providing the highest value to make enough profits. Their mission statement is to become a market leader by coming up with innovative products and services that are in line with the current market demands.
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Doing Business in India Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
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This explains why companies are investing in the international market as a way of increasing their sales and improving their brand recognition. Additionally, the recent meltdown that took place in Europe and the US has had a negative impact on investments in these markets calling on companies to try their luck in emerging markets (Christie et al., 2003: 263)
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Customer Service-Dealing with an Angry Customer Marketing Personal Statement
1 pages (279 words) , Download 2 , Personal Statement
Free
In general, I would confidently detail an effort to demonstrate that such a problem would not occur with other customers by seeking for long-lived corrective measures and guarantee the customer that in the event of another issue, there will be someone ready to assist as a way of showing company value for them.
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Planning for Expansion:Assessing Financial Development in target markets Marketing Essay
3 pages (750 words) , Download 2 , Essay
An efficient financial market is one with proper depth and breadth on the supply side to meet the asset demand like stocks, commodities like gold and currencies. Diversity of products in the market
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Rebranding After Shot Marketing Coursework
8 pages (2151 words) , Download 2 , Coursework
Free
The focus of the product to other nations should not act as an exit of the product in the current market. The introduction of the brand to other markets should be in a way that ensures that the brand has an advantage in other nations and the market acceptability in other nations re-enforces the acceptability of the product in the current market.
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Social Media and Marketing Mix Marketing Assignment
8 pages (2290 words) , Download 2 , Assignment
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Some argue that social media marketing is a replica of the word of mouth marketing since people like the content and share the information with friends thus increasing visits to the social network site. The change brought about by social media in marketing has seen the success of companies like Netflix whose presence is not only felt in the UK but also worldwide.
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Electronic word of mouth (eWOM) Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
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A better way to understand self-enhancement is to imagine oneself as a customer who read an ad they can relate with and took a step to share the ad with their colleagues or friends. Altruism is that unselfish concern that drives one to be developing ones identity by
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Effects of Social Media Marketing Essay
5 pages (1471 words) , Download 3 , Essay
Free
The question of whether or not it adds value is largely being debated by scholars as well as researchers and experts in the field, from all over the world. The use of social media is not restricted to certain people; it has attracted scholars, businesspeople, job seekers, pleasure seekers as well as the public at large.
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Insider Trading: Offensive and Defensive Causes Marketing Essay
2 pages (500 words) , Download 3 , Essay
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It is considered so important because this type of security transaction, insider trading, can potentially harm individual investors, industries, and a country’s business reputation. This is a truly global issue.
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Consumer Voluntary Disposition Marketing Research Proposal
7 pages (1857 words) , Download 2 , Research Proposal
Free
Consumer voluntary disposition is not a widely discussed topic in consumer research. Consumer research is a vital and maturing field of inquiry, not because it has steadily advanced toward a singular body of theory but rather because it can generate multiple theoretical conversations, each speaking to distinctive theoretical questions. Consumer disposition defines voluntary disposition as a process entailing action to achieve some goal.
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Business statergy and implementation capsim simulation Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
This is as shown below. Marketing decisions take into perspective the quantity of goods to be sold and the expectations of the market at the end of the year (Darwin 19). Most of all we take a look at the sales forecast as listed below. The above results
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Market Strategies of Panera Marketing Assignment
1 pages (479 words) , Download 3 , Assignment
Free
Panera Bread could relate them with the local market and thus have its stores located in 37 states. It targeted the local people and community and is known for its great neighbourhood. It is committed to creating an ambience and culture within Parena which is inviting, embracing and warm. The strategy of ‘Think Local, Act Local’ fits the company.
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Target Market and Industry Trends of Coca Cola Marketing Assignment
9 pages (2603 words) , Download 3 , Assignment
Free
Coca-Cola has a history of hundred years of business and the company successfully handled several crises. The competition in non-alcoholic beverages is high. The Coca-Cola Company should rather try to develop strategic relationships with its competitors and focus on the emerging segment of healthy beverages.
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Marketing and Research Problems Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The company has a tough decision to make based on the results that occurred due to an error. It might be difficult for the firm to recreate the same results since nobody was expecting
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Effectiveness of Market Research Program at Castle Bingo Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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The research’s finding is that there are much significant supports from each community that have a concern on the modernization of the active leisure of Castle Bingo and to improve the parks and also open more spaces for advancements. There is significant support for the use of council budgets to support the castle leisure services and strong and effective support for all the small increases.
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System analysis and design Marketing Essay
1 pages (250 words) , Download 2 , Essay
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Colleges have been offering analytical training over the years. However, there is the demand to have advanced degree programs in analytical training that also provide instructions in analytical and business intelligence training tools for collecting and analysing data from
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Discussion Week 5 New Product Development and The Product Life Cycle Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
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Given the evaluation of the new product’s life cycle (Iacobucci, 2014), as presented above, the two marketing strategies that the intern should to increase product revenue over time are as follows: (1) effective advertising and promotional campaigns
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Marketing Project for Harrods Marketing Essay
13 pages (3620 words) , Download 4 , Essay
Free
The fashion industry is one of the few industries across the globe that has witnessed dramatic changes over years. The industry of fashion is marked by seasonality and volatility and is subjected to various vulnerabilities. The objective of the current report was to understand and evaluate the present marketing strategies adopted by Harrods.
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Blog Reflection Post for personal branding Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
A good personal branding model is dependent on one’s passion, dreams and uniqueness (Rampersad, 2009). Conformity is a threat to innovation as outlined by Jonathan Lewis, a brand expert. As long as it makes individuals acquire the sense of belonging, it has negative
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Tesla in Turkey Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Analyzing the political, legal and financial environment, the author of the paper states that Turkey assists Tesla’s executives in managing potential risks from entering the Turkish market. This data helps Tesla Motors in becoming more competitive by producing its automobiles at lower costs in the country.
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Managing Org Behavior Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
Effective communication helps in elimination of conflicts that may occur as a result of communication problems. Communication also determines the type of relationship fostered by the team members. Reliable communication ensures the
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Individual project Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
If biologists and other experts do not take the kind of stand that most of the world has taken on nuclear weapons, the threat of biological weapons will
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Do you think the Marketing department is the most important one within an organisation Marketing Essay
1 pages (250 words) , Download 2 , Essay
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Marketing department ensures that the organization remains competitive, has good customer relations, and has an excellent reputation. These factors add up to increase sales thus boosting
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The Marketing Revolution Marketing Essay
6 pages (1939 words) , Download 2 , Essay
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Based on these developmental changes, it is evident that there is a marketing revolution that is in effect up to date despite some refutations of its existence. In the final stage of the marketing revolution that is applicable in contemporary markets, the main focus of marketing is on ensuring customer satisfaction.
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Global Corporate Strategy of Honda Marketing Essay
2 pages (656 words) , Download 5 , Essay
Free
Honda’s best market is the US, where most of its sales are made. The automobile product line accounts for Honda is about 90% of its sales. It includes recognized America’s top-sellers like the Accord, Civic, Legend, and Prelude, in addition to the luxury Acura. The second most bought car in the USA is the Accord, even though it essentially ranks first on the nation's list of mainly stolen vehicles.
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Fundamental Marketing Issues for Porsche Automobile Marketing Essay
10 pages (2652 words) , Download 2 , Essay
Free
There has been a growth in the automobile industry with new models emerging in the market. This has brought competition in the market as every brand tries its best to gain market share for its survival. However, many automobile brands have managed to maintain their competitiveness in the industry through a vigorous marketing strategy. One of such companies is Porsche Automobile.
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Old Spice case studey Marketing Case Study
2 pages (500 words) , Download 5 , Case Study
Free
As such, is competitive capabilities were not at par with the requirements of the market. Having this challenge, the organization had various alternative approaches to addressing the issue. The first attempt was the
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The Factors Surrounding the Marketing of Magnetically Powered Products Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The conclusion from this study recommends that magnetically powered automobiles are environmentally friendly vehicles that will appeal to a huge chunk of the population. The company should use the unique nature of the product to their advantage.  It would be better to implement pricing strategies that focus on different markets.
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New Product for Walkers Crisps Marketing Essay
11 pages (2895 words) , Download 2 , Essay
Free
This company was founded in Leicester back in the year 1948 by a man known as Harry Walker and this company is currently the largest in production of potato crisps worldwide. These crisps are produced from British potatoes. When the company started, its first flavors released to the market were cheese and onion flavors.
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UV Protector Spray for Billabong Company in Australia Marketing Essay
7 pages (2198 words) , Download 2 , Essay
Free
The product strategy includes the core, actual, and the augmented value proposition of the product. The pricing strategy has been based on the six stages of pricing. The promotion is focused on the suitable promotional mix and finally, the place strategy has been designed based on the suitable distribution strategy.
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Market Segmentation of Shipping Station Marketing Essay
2 pages (564 words) , Download 2 , Essay
Free
The market segmentation of the shipping industry is based on the service purchase behavior of the shippers. Taking into consideration the type of service required, the Shipping Station customers can be segmented into three primary customer groups: shipping customers, fax customers, and mailbox customers.
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Job interview questions (Advertising) Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
During my upbringing, my parents guided me on how to use signs to emphasis the messages that was in my communication. Personally, I value looking at my audience while communicating; I also like use of diagrams and receiving feedback from the
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Importance of Distribution in the Generation of Revenue Marketing Coursework
1 pages (334 words) , Download 3 , Coursework
Free
For a business aiming to maximize revenue, the best choice would be a distribution channel that involves the lowest costs and highest revenue (Dent 107). High revenues may be a result of either increasing sales or prices or a combination of both. A good distribution channel would increase the market share of a business and therefore increase sales.
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Nordstrom: How to Succeed by Selling Just One Shoe Marketing Term Paper
4 pages (1115 words) , Download 2 , Term Paper
Free
It is a large departmental store and has numerous chains in various states. Each department is treated and operated as an individual store. Nordstrom shares this characteristic with other retailers of this type. These stores are large and have independent chains and offer a variety of goods to their customers who range from men, women, and children.
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The Purpose of the Church Marketing Assignment
1 pages (298 words) , Download 2 , Assignment
Free
The church has several roles to play in society. The church provides the foundation and platform, a point of reference for fellowship. Through the church, God’s family is devoted. A church is also a place where the Christians can sharpen and instruct each other as well as be kind and loving with each other. The church acts as a source of resources.
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Russian Ice-cream Market, Strategy for Ice-Filli Marketing Assignment
1 pages (323 words) , Download 4 , Assignment
Free
Distributors have power since they have many suppliers. Lastly, this market has a low growth rate. This is because it still lacks strong brands, there is high completion, there is lack of strong distribution link, the barrier to entry is still low, and price per kilo of butter has dropped from 405 in 1998 to 205 in 2000 (Vögtlin 5).
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Research Design: Internal and External Validity Marketing Essay
2 pages (453 words) , Download 2 , Essay
Free
A study can be said to possess internal validity in cases where the results indicate that the changes in the dependent variable are a result of the experimenter’s exploitation of the independent variable. External validity involves generalization, or the aptitude of the study to take a broad view of the results across different situations, groups of people, or even experimental procedures.
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A Communications Campaign to Help Starbucks Overcome the Negative Publicity Marketing Assignment
10 pages (2973 words) , Download 5 , Assignment
Free
Marketing communication objectives are aimed at running a campaign to promote the product to the target audiences to improve the product sale. The basic features of marketing communication objectives are to publicize the company and promote its products, to build brand image, to retain customers, and build loyalty.
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Positioning statement/ marketing objectives Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
This tablet will have all the important elements that are present in a car. The company manufacturing this iCar, manufactures both; tablets as well as cars. Therefore the company has decided to introduce a new product by combining the positives of
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Pertinent Macro Environmental Factors That Influence Nikes Strategy Marketing Admission/Application Essay
2 pages (567 words) , Download 2 , Admission/Application Essay
Free
Generally, Nike primarily outsources the production of its products from the developing nations because they have the advantage of low labour cost. The developing nations have high unemployment levels and hence the foreign investment of the international nations works to solve the problem in these nations.
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Chocolate Packaging Analysis Marketing Essay
1 pages (344 words) , Download 3 , Essay
Free
The silver lettering makes it distinctive from other chocolates. Older design has been maintained till now and there hardly is any change seen during the past few decades. Legally mandated information on the package include the net weights of the product, the production and expiry dates, information related to nutrition and the ingredients of the product.
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Perceptions about Products Offered by the Food Chain in London Marketing Essay
9 pages (2649 words) , Download 2 , Essay
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The questionnaire was by and large well constructed. However, it had a fair share of good as well as bad attributes. Talking about the areas that could have been improved was the length of the survey. The questionnaire was too long and the length might often influence participants to withdraw from the survey as time is important for everyone.
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Marketing Communication Exam Questions Marketing Assignment
5 pages (1448 words) , Download 2 , Assignment
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The positive or negative framing of the message advertising a product is yet another promotional method applied in supermarkets. For example, a multivitamin product may either be promoted as; ‘suitable for re-energizing, when placed under the teenage products section, while it can be framed ‘suitable for protecting your health’.
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5 forces model on Qatar airways Marketing Assignment
2 pages (500 words) , Download 8 , Assignment
Free
Skytrax is a liberated aviation monitoring organization. In addition, this monitoring organization named the cabin crew of Qatar Airways as the greatest in the Middle East. The cabin crew has also being rated as the fifth best worldwide
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Finish the question Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
ofit) concept arose from the TBL and emphasizes on the necessity of ensuring people’s activities meant for profit-making guarantee planet sustainability (Henriques 22). SunChips is one of the fast growing brands popular for their strict adherence to the TBL concept. The TBL
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