Products and brand - Article Example

PRODUCTS AND BRANDS There has been a consistent war between Coca Cola Company and Pepsi one of the worlds’s known carbonated soft drinks. In 2010, there was a boost in the Coca Cola Company as it managed to outsmart Pepsi. For instance in that year, Coca Cola sold 1.6 billion of its regular sodas and 927 million of its diet soda. On the other hand Pepsi managed to sell only 892 million of its products. The question everyone is asking is what made Cola so competitive and successful (Monroe, 2013).

For quite a long time Coca Cola has been the official sponsors of world cup. To grace this occasion the company launched yet another of its product which has zero sugar known as coke free. This product was launched just a few days ago and it is making significant sales here in the UK (Nagle, 2012). According to recent data Pepsi has been outshining Coke when it comes to sales of drinks but we also know that the two multinationals have several branches all over the world and their performance is not the same.

One of the things I was able to notice about coke is the new brand they have on their coke drinks. The label is about world cup and almost everyone is aware about the world’s most famous event is about to take place. For this reason, most of the consumers purchasing behavior have been influenced by this kind of brand which is so famous. We can therefore conclude that branding creates and influence in consumers purchasing behavior. BibliographyMonroe, K. B. (2013). The Pricing Strategy Audit.

New York: Cambridge Strategy Publications.Nagle, T. a. (2012). The Strategy and Tactics of Pricing. New York: Prentice Hall.