StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Business to business marketing - Article Example

Comments (0) Cite this document
Summary
The transactions are normally carried out between two or more organizations. It could be either between a retail organization and a wholesaler or between a manufacturer and…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
Business to business marketing
Read TextPreview

Extract of sample "Business to business marketing"

Business to business Business to business marketing It’s a mode of marketing whereby an organization markets its goods and services to other organizations. The transactions are normally carried out between two or more organizations. It could be either between a retail organization and a wholesaler or between a manufacturer and a wholesaler (Coe, 2003). The volumes that are normally transacted in B2B are usually higher as compared to those involved in other forms of transactions. The buying behavior of organizations is normally different from that of individuals. As a result the strategies applied in marketing for B2B has to be different (Lilien & Grewal, 2012).
The Coca-Cola Company is one of the largest organizations in the world. It has many branches and franchises across the world that do the production on its behalf. Once the production is completed, the company normally distributes the finished products to the various wholesalers. The wholesaler organizations normally make their buying decisions based on the areas they are located and their sales turnover. For instance, if the sales turn over is low, the organizations will not buy much of the drinks. The space they have available for storing the goods will also influence their buying behavior. In most cases, the Coca-Cola Company does most of the marketing but indirectly on behalf of the wholesalers. The company markets directly to the customers. The customers will in turn buy more from the wholesalers who will then be able to make a buying decision from the producers and the various franchises. Therefore, the company stimulates its business to business sales by directly marketing to the customers and the ramification of this is that the wholesalers and retailers will be influenced to buy the products.
Reference List
Coe, J. M. (2003). The fundamentals of business-to-business sales & marketing. New York: McGraw-Hill.
Lilien, G. L., & Grewal, R. (2012). Handbook of Business-to-Business Marketing. Cheltenham: Edward Elgar Pub. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business to business marketing Article Example | Topics and Well Written Essays - 250 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1644659-business-to-business-marketing
(Business to Business Marketing Article Example | Topics and Well Written Essays - 250 Words)
https://studentshare.org/marketing/1644659-business-to-business-marketing.
“Business to Business Marketing Article Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/marketing/1644659-business-to-business-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business to business marketing

Business to Business Marketing

...?Business to Business Marketing Q Other than personal selling, analyse the other marketing communication tools that CCS can use in order to win new business. Recommended which communication tools are likely to be the most productive. Justify your answer. A.1 The process of marketing communication is considered as a tool which helps the different companies whether working on to market its products and services to both businesses and consumers. Moreover the tools of marketing of marketing communication helps the company to effectively communicate its brand and marketing ideology to a large number of consumers in both the existing and new markets. The company under question Cloud Creative Solutions Ltd. is found to work more based on the tool...
12 Pages(3000 words)Assignment

Business to Business Marketing

...by the soft drink company as part of their finished goods (Rly, 2011). Considering these facts, this paper intends to include the nature of the Business to Business marketing along with its related fields so as to provide with a comprehensive description of the concept. Nature of Business to Business Marketing The Business to Business marketing is rigidly structured in nature, i.e. it is less flexible in comparison to the Business to Consumer market. As the consumers, in this context, are business people (other business...
4 Pages(1000 words)Term Paper

Business to Business Marketing

...? Business to Business Marketing Table of Content Answer1 3 A)Advantages and Disadvantages of trading block 3 Advantage 3 Disadvantage 4 B)Influence of trading bloc in B2B business 4 Answer2 5 A)Concept of added value in B2B market 5 B)Difference of B2B market and B2C market 7 C)Example of B2B and B2C market 9 Answer3 10 Difference of pricing strategy in B2B and B2C market 10 Supplier are the price makers in geographic market segmentation 12 Referencing 13 Answer1 A) Advantages and Disadvantages of trading block Advantage A trade block represents a group of countries who make an agreement among themselves that they will not trade with the countries except the member countries. It is an economic integration has some significant economic...
13 Pages(3250 words)Essay

Business to Business Marketing

...? Business to Business Marketing Grade This paper aims at exploring the pricing aspect and how the marketing managers differ in approach when it comes to a difference in the market i.e. a B2B market or a B2C market. This paper would discuss various aspects and scenarios, and how negotiation is done on behalf of the marketing manager towards the customers. Introduction Kotler (2005) states that the term marketing is derived from the basic structure of a market; the latter is a place where exchange of commodities, goods, and services takes place while the former define the activities that take place in the market. Marketing is a broad spectrum of activities that define the function of a market – technically, markets provides grounds...
11 Pages(2750 words)Term Paper

Business to business marketing

...?Running Head: Business-to-Business Marketing Business-to-Business Marketing [Institute’s Business-to-Business Marketing MARKETING COMMUNICATION TOOLS The business world employs a diverse range of marketing tools to promote their company and products and now this section will include discussion of a few to allow CCS to select the best out of them. These may include use of websites, brochures, and mailing (Armstrong & Kotler, pp. 23-29, 2008). The basic aim of using these marketing techniques is to achieve higher and higher sales, thus, making it all the more important for company’s success. This also emphasizes the importance of communication techniques, so much, so that the researches show that a good product can miserably fail...
12 Pages(3000 words)Essay

Business to business marketing

...? BUSINESS TO BUSINESS MARKETING Table of Contents Introduction 3 The Sales Force and Value creation 4 Retention Engagement Theory (RET) 5 Service Dominant Logic 5 Construal-level theory 6 Cultural models of value perception and experiences 6 Conclusion 11 References 13 Introduction Business is an integral part of life since it ensures that customers obtain the services and products they want and need. To diversify the means of ensuring that they can be able to provide the goods and services that are not within their reach so as to retain their customers, businesses had to device ways to meet their objectives and goals, thus business to business marketing emerged as a classic method to meet this. Blocker et al., (2012) asserts...
11 Pages(2750 words)Essay

Business to Business Marketing

...Business to Business Marketing and Section # of QUESTION Personal selling is one of the tools used in the promotion mix which is used by the organizations in their marketing campaign. Sales force is employed by the organization to sell its goods and services to the business customers as well as the end consumers. Ariel Plumbing Services (APS) has decided to use sales force for the promotion of their plumbing services in the eastern region. The intention of the directors of APS is to personally communicate their services to the prospective corporate customers through employing the sales force. The sales force acts as a critical connection between the organization and its customers that is why APS should also employ sales force...
9 Pages(2250 words)Assignment

Business-to-Business Marketing

... SID: COMPANY OF REPORT Contents 0 Business to business Marketing…………………………………………………………….4 2.0 Introduction: 4 2.0 Marketing communication tools:  4 2.6 Conclusion: 6 Introduction: 7 3.3 Conclusion: 10 Introduction: 10 4.0 Relationship variables and business networks 11 5.0 Conclusion 14 Bibliography 15 Business to business relationships, 2000, retrieved on May 2, 2011, from http://www.dobney.com/Knowledge/customer_relationships_b2b.htm 15 ‘Choose and manage an advertising agency’, n.d. retrieved on May 2, 2011, from http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1073791718&type=RESOURCES 15 Debra, 2007, ‘Marketing for B2B vs. B2C – Similar but Different’, Masterful Marketing, retrieved on May 2, 2011, from http...
11 Pages(2750 words)Case Study

Business to Business Marketing

...Business to Business Marketing Table of Contents 0 Introduction 3 2.0 Sales Force System 3 2 Organizing the sales force system 3 2.2 Suitable Sales force management system-Incremental Method 4 2.3 Suitability/benefits of Sales force management system 5 3.0 Relationship variables and business networks 7 3.1 Relationship variable in B2B 7 3.2 Effectiveness 7 3.3 Sustainability of relationship 8 3.4 Integration with customer loyalty 8 4.0 Difference between B2B and B2C 9 4.3 Advantages and Disadvantages of B2B and B2C to SPSL 11 4.3.1 Advantages of B2B 11 4.3.2 Disadvantages of B2B 12 4.3.3 Advantages of B2C 13 4.3.4 Disadvantages of B2B 13 References 15 To: Peter and Harvey Blair, SPSL Ltd From: John Smith, XYZ Consulting Ltd...
12 Pages(3000 words)Term Paper

Business to Business Marketing

...………………………………….10 Commitment…………………………………………………………….10 Trust……………………………………………………………………..11 Co-operation…………………………………………………………….11 Social Bonds…………………………………………………………….11 Performance satisfaction……………………………………………….. 12 Strategic planning Gap………………………………………………………………….12 Product Life cycle and strategies………………………………………………………..13 Product planning and strategies…………………………………………………14 Conclusion………………………………………………………………………………15 References………………………………………………………………………………16 Abstract: Business to Business marketing is practically modern term of the industrial marketing. Business to business marketing can be treated as the marketing activities between two organizations. In this particular case the buyer seller relation is pretty...
12 Pages(3000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Article on topic Business to business marketing for FREE!

Contact Us