Functional Communication Therapy Planner - Term Paper Example

Introduction The principal objective of marketing communication is to assemble awareness of commerce, the products and the position of the industry in the global market around the world. This is done through customer relations such as press releases, trade show presentations, web sites and brochures. Marketing communication manager has the responsibility of planning a consistent and integrated cross-team that has the sole responsibility of approaching these activities through his or her leadership. The team reinforces the company’s message to the target audience and further motivates customers to buy its products (American Marketing Association, 2001). In marketing of MOVEO, a folding electric scooter of Antro group, an intensive research has been done in the markets globally to enable for the sale of moveo. This is in line with the strategies of a good marketing communication plan that requires intensive research before the launch of a plan to market a product in the market. The marketing of Moveo entails the understanding of in-depth target audiences. Moreover, the processes of selling, buying and communication need to be included in the marketing communication plan to enable for an effective marketing of Moveo. Marketing plan needs to outline interactions processes in procedures for an effective marketing. In this paper, marketing communication plan has the following tools and information that produces a foremost-speed marketing communications sketch for the purchase of moveo globally. First, the development of marketing communication arrangement has been considered, communications planning guide, marketing tactical plan, marketing budget plan and finally a schedule to prevent any constrains in the marketing of Moveo. The inclusion of the above procedures in the marketing plan creates overwhelming markets for the buying and selling of moveo products across the world (Boy Scouts of America, 2009). Development of Marketing Communication Plan In the development of market communication plan, the figure below has been considered to show how different channels of communication work to enable for an effective buying and selling of Moveo in the global market. The development of the plan includes facing of materials by customers. The materials include press releases, brochures, web sites and trade shows (Clark, 2004). The marketing communication plan of moveo includes keeping the company voice in one, across vast number of products, customer interactions and regions, enabling varied groups of citizens to create incorporated infrastructure channels, assisting in the development of messages to rise above the marketplace aiming at the target audience and giving better results of expenditures on money and time. This development helps in preventing individualism among customers and sell persons. This is because individualism has been rated as the most shared aspect in today’s contemporary society according to statistics of American Marketing Association (2001) in psychographic analysis of integrated communication plan and the U.K mobile phone market( Gillett, et al. 2011). Moreover, it prevents pluralism that majority of the members of a society have developed. Plural lifestyles and cultural groupings are cautioned through development of well-structured marketing communication plan that is created in marketing of moveo. This is because such groupings limit the marketing of the product and affect the general sale of the product to the global market. It also prevents any uncertainties that lead to the creation of a bad reputation of the company through cultural groupings across the world (Etzel, Walker & Stanton, 2007). It is vital during the establishment of the plan for the manager to consider such developments so that the promotion of a product can be successfully. Consequently, marketing communication (marcom) plan generates shrewd decision-making and substantial research. Therefore, the development of a plan enables managers to develop appropriated plans that make them able to develop effective decisions of the company (Sandhusen, 2008). The decisions made by managers include all the necessary aspects that were included in the plan and these regulate the occurrences of uncertainties that may be generated during the operations of the business (Lamb, 2004). Moreover, the plan establishes effective research of purchase of the product before it is launched in the market. It enables for a durable market period of the product and hence maximizing on the sales. Implementation of the above strategies by Antro group, in the marketing of Moveo enables for the sale of the product across the world for a long period with maximization of sales. Moreover, the possibility of the preparation needs to be considered when developing a marcom plan. The arrangement can be alert at product level, product line or company level. This is because the higher the focus, the fewer the precise elements of the plan as shown on the table below. Image link: http://office.microsoft.com/en-us/word-help/develop-a-marketing-communications-plan-HA001171113.aspx?CTT=5&origin=HA001168402 From the table above, the elements of marketing communication plan are target audience, messages and vehicles focused on the product, product line and company image for effective marketing of Moveo product globally (Grewa&Lery, 2010). Buying and Selling Communication Plans Buying and selling communication processes is the main role of marketing communications to maximize sales. For sales to be maximized, the selling processes needs to be in line with the customers buying process (Worrall, 2009). This is because customers buying process is a step that follows when making purchases. Moreover, promotion process is the stride that sales force develop when making sales and finally, communication process develops customer mindset that is realized in stages of selling and buying processes. Besides, effective marketing communication entails the understanding of these processes as shown in the chart below of archetypal trade and promotion processes in marketing communication plan (Wood, 2005). Link image: http://office.microsoft.com/en-us/word-help/develop-a-marketing-communications-plan-HA001171113.aspx?CTT=5&origin=HA001168402 The implementation of buying and selling chart marketing communication plan as shown above enables moveo products to gain sales worldwide effectively. To shift a customer to purchasing, communications must make them aware of the offering and credibility (Varey, 2002). Besides, Potter (2001) argues that the identification of processes makes allows for an effective marketing messages and communication vehicles. Moreover, choice of communication vehicle incorporates the stage of communication process as shown in the figure below Secondarily, vehicles entails marketing communication plan as shown in the chart below Vehicles incorporate more than one stage in the communication process but have specific strength in certain stages. It is essential to include all the stages of communication process in the development of marketing communication plan to enable for an effective communication processes. The development of marketing communication plan involves the inclusion of different aspects of communication as shown in the chart below. The channel of communication plan has aspects such as mass media, direct mail, telephone, personal contact and electronic mails that develops the communication channel and enables for an effective marketing communication plan (Parente, 2006). The above aspects incorporated in the development of communication plan enables communication plan to be valid and used by different people for marketing of products across the world. In the marketing of moveo, the aspects have been included in the general communication plan to enable for mass sales of moveo products across the world. Link of the image: https://www.google.com/search?q=marketing+communication+plan&client=firefox-a&hs=5U7&rls=org.mozilla:en-US:official&channel=fflb&tbm=isch&tbo=u&source=univ&sa=X&ei=Wm9qU5efFY6S7AavtYGoAg&ved=0CCkQsAQ&biw=1366&bih=664 In the development of marketing communication plan, the consumption of target audience satisfies their basic needs and social affiliation into demonstrating prestige (Government report, 2003). The target group will always want maximum satisfaction of the products sold to them for maximum expenditures and buying more of the product. However, the needs of the target group develop with age. The young will have different perspectives about a product from the old and this contributes to the manner in which one sells the products. In the marketing of moveo, the young have high interest of the product than the old. This means that the sale of moveo will mainly be concentrated to the young age as the target group to make maximum sales based on the marketing communication plan. Marketing Budgeting Plan Marketing budgeting plan helps in the determination of a well-structured budgeting template (Maryland's Chesapeake Bay Communication Plan, 2008). The template fills in planned amounts in each template cell. The budgeting of five million for the marketing structure of moveo has been summarized as in the template below from June 2014 to May 2015, to have returns from the investment. The sample template below summarizes the budgeting plan of five million Euros for the implementation of the marketing communication plan for the sale of moveo products. Image link: http://office.microsoft.com/en-us/word-help/develop-a-marketing-communications-plan-HA001171113.aspx?CTT=5&origin=HA001168402 The budgeting plan above shows the items that need to be included in the preparation of a budget plan. The first item in the list is personnel that include salaries, benefits, pay roll times, commissions and bonuses that are calculated during the months of June 2014 to May 2015, considering the case of the budgeting plan for moveo marketing. The total cost is then calculated at the bottom of each aspect as the final calculations are calculated at the end of a financial period. The other aspects included in the development of budget plan are market research expenses that include primary, secondary research and library management. Another aspect is marketing communication that entails branding, advertising, direct marketing, collateral and events costs included in marketing communication aspects of budgeting plan (Managed Care Enrollment and Payment Conference, 2002). Market Development in Marketing Communication Plan When considering the sale of moveo to the youths, it is vital to consider how the market will develop in the future. For instance, the market for the sale of moveo can become smaller or change values and interests. This needs proper adjustments of the budgeting plans and general sale of the product to maintain it is relevance in the market. Moreover, it is important to note that moveo users are getting younger. Therefore, this call for proper and relevant adjustments in marketing of the product to maintain its relevancy and ensure that sale of the product still meets the target group appropriately. This change has implications in the future target market. The possibilities of target market customers becomes wider and wider through the generation of the young people who appear to be potential target group for the sale of moveo products across the world. Moreover, there is a distinction between corporate communication and marketing communication in the development of a marketing communication plan (Guy & Emma, 2007). However, most organizations communicate with target audiences based on non-marketing matters and this includes all marketing communications. Moreover, corporate communications and communication of corporate image is a vital component of marketing. Therefore, in marketing communication plan, it does not only concern with the promotion of products and services, but also primarily depends on the nature of the target group to make sales of a product effectively. Besides, the image of an organization necessarily impact positive results on the marketing offering if the organizations has developments in the marketing structures that promote it is sells to the customers effectively. The consideration of marketing communications plan, within corporate and marketing strategies of an organization entails the inclusion of long term and integrated nature of communications. It requires the consideration of communication objectives that may not be achieved over several years especially brand loyalty and attitude change (Windahl, Signitzer & Olson, 2002). The objectives that are simply achieved within a short term are sales figures of the next event. It is important for managers to have long-term natures in the development of marketing communication plans that stresses the need of utilization and integrated wide variety of tools, media and techniques within the plan. This enables for the sale of a variety of goods and services of the company to the outside world with the making of effective sales that promotes the maximization of profits. In the sale of moveo products, a variety of tools such as library research application for the research market of the products was done to enable for the effective sales of the products worldwide (Maryland's Chesapeake Bay Communication Plan,2008). Conclusion Marketing communication plan involves many aspects of communication process. The process begins from intensive research on the product of sale. The explore assists in the process of effective decision-making procedures on the sale of the products worldwide. It promotes the sale of the product all over the world since the knowledge concerning the product develops intensive sale procedures for the promotion of the product. The communication plan entails budgetary inclusions that incorporate all the aspects of sale procedures. The aspects range from personnel to research aspects of advertising and direct marketing of a product. Finally, it is fundamental for managers to have appropriate marketing communication plan that promotes effective sale of products. Reference American Marketing Association. (2001). Marketing Masters. Chicago, Ill, American Marketing Association. Boy Scouts of America. (2009). Communication. Irving, Tx, Boy Scouts Of America. Clark, T. D. (2004). Power Communication: Plan, Organize, Write, Edit, Revise. Cincinnati, Ohio, College Division, South-Western Pub. Co. Etzel, M. J., Walker, B. J., & Stanton, W. J. (2007). Marketing. Boston, Mcgraw-Hill/Irwin. Guy Masterman& Emma Wood(2007): Innovative Marketing Communications; Routledge,288 Pages Larry Percy(2008): Strategic Integrated Marketing Communication: Theory And Practice,Illustrated, Routledge,308 Pages Lamb, C. W. (2004). Marketing. Cape Town, S.A., Oxford University Press Kerin, R. A. (2006). Marketing. New York, Mcgraw-Hill/Irwin. Grewal, D., & Levy, M. (2010). Marketing. Boston, Mcgraw-Hill Irwin. Sandhusen, R. (2008). Marketing. Hauppauge, N.Y., Barron's Educational Series Hiam, A., & Rastelli, L. G. (2007). Marketing. Hoboken, Nj, John Wiley. Gillett, A., F. Ajasafe, H. Lovell, Volker Schmid, S. Holmes(2011): Integrated Communication Plan - For The Uk Mobile Phone Market: Grin Verlag,68 Pages Managed Care Enrollment And Payment Conference. (2002). Managed Care Enrollment And Payment Conference Plan Communication User's Guide & Enrollment And Payment Guide : September 11-13, 2002, Baltimore, Maryland. [Washington, D.C.], U.S. Dept. Of Health & Human Services, Centers For Medicare & Medicaid Services. Varey, R. J. (2002). Marketing Communication: Principles And Practice. London, Routledge. Parente, D. (2006). Advertising Campaign Strategy: A Guide To Marketing Communication Plans. Mason, Ohio, Thomson/South-Western. Potter, L. R. (2001). The Communication Plan: The Heart Of Strategic Communication. San Francisco, Ca, International Association Of Business Communicators. Maryland's Chesapeake Bay Communication Plan. (2008). Maryland's Chesapeake Bay Communication Plan. Annapolis, Md, Free State Press. Worrall, L. (2009). Fctp Functional Communication Therapy Planner. Bicester, Winslow. Http://Search.Ebscohost.Com/Login.Aspx?Direct=True&Scope=Site&Db=Nlebk&Db=Nlabk&An=13728. Windahl, S., Signitzer, B., & Olson, J. T. (2002). Using Communication Theory: An Introduction To Planned Communication. London, Sage Publications. Wood, M. B. (2005). The Marketing Plan Handbook. Upper Saddle River, N.J., Pearson Prentice Hall. Read More