Social Media in Digital Marketing - Essay Example

The three social media have different features and this means that they could attract different segments of the target market, based on demographic factors such as age and social status. Consequently, some people may be using one or two of the media but not all, and the integration will ensure communication to a wider customer base. Statistics support differences in the audience’s preference for social media with Facebook being the most popular, among the three, followed by Twitter and then Instagram (Boutelle, 2014, n.p.). Differentiated features of the three social media and the effects of diversity on the effectiveness of communication are other reasons for our integration. While Instagram is effective in visual communication and Twitter is effective in short-term communications with the ability to allow people to follow posts, and Facebook offers a networking forum and connects the audience through communication posts. The differences meet diversity needs to ensure effective communication with the wide target population. Reinforcing information, on those who use more than one of the media also facilitates effective communication by capturing the attention, desire, and interest of the target audience (Boutelle, 2014, n.p.; Ferrell and Hartline, 2010, p. 294).

Facebook, Twitter, and Instagram are some of the applicable social media for marketing. We have decided to integrate the three media to expand our audience base and facilitate the effectiveness of our marketing.