We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Huge and digital strategy-case - Essay Example

Comments (0) Cite this document
HUGE: Becoming a Digital Uber Firm through Expanded Traditional Services Name University ANALYSIS The recommended strategic growth option is to extend offerings to traditional services, in order to support the company’s business strategy of being an “uber firm” and to leverage its competitive advantages, which are its management and staff expertise and organizational culture, and scarce resource of existing client and business-to-business relationships…
Download full paperFile format: .doc, available for editing
Polish This Essay94.6% of users find it useful
Huge and digital strategy-case
Read TextPreview

Extract of sample
"Huge and digital strategy-case"

Download file to see previous pages Retainer relationships can maintain these specific preferences of HUGE. 2. Long-term profits through long-term relations. Retainer relationships can result to long-term profits because clients can eventually see HUGE as a strategic partner for their overall growth. HUGE can reap greater revenues, if it becomes integral to their client’s strategic directions. Furthermore, long-term client relations can soon become a core competence. If these companies also grow, such as geographically and/or through offering new products and services, HUGE’s business will also grow with them. Their clients’ successes become intertwined with HUGE’s, thereby providing limitless opportunities for national and global growth. 3. Advancement of general view of the business as transformational and strategic. If HUGE is embedded into other companies in long-term retaining relations, companies might realize that digital marketing is not merely a reinforcement of traditional marketing efforts, but a superior marketing edge. Shapiro and his staff assert that: “…everything will be digital” (Casadesus-Masanell and Karvounis 7). ...
010 to 2016 2010 2013 2016 Social Media 988 2,760 4,995 E-Mail 1,328 1,875 2,468 Mobile 885 4,238 8,237 Display 9,347 16,085 27,600 Search 16,308 24,613 33,319 Source: Casadesus-Masanell and Karvounis (14) Disadvantages. 1. Demand for capabilities that are not part of HUGE’s core competencies. Despite the advantages of retainer relationships, HUGE does not have existing capabilities that long-term relations entail. For instance, retainer means engaging in traditional digital marketing activities, such as display advertising and search marketing. HUGE does not have the competencies yet for these marketing channels. 2. Not related to market expansion. Retainer relationships may extend revenues per client, but it does not automatically bring in new clients. It does not allow HUGE to tap new markets or to exploit existing ones. 3. Not supportive of business model. HUGE wants to be the one-stop digital marketing firm. If it caters to the same clients, it is not growing that much at all, unless the same market grows. HUGE is not opening itself to prevailing market demand for search and display marketing, in particular, which is a mounting marketing field opportunity. Geographic Expansion Advantages. 1. Taps new markets with the same transformative needs. HUGE can tap foreign markets that have similar transformative needs. It does not have to veer far away from its business practices because it can find large, challenging projects in other countries. Some of the potential locations are Japan, UK, Norway, and Denmark. These nations have high numbers of citizens who have bought something online and a large percentage of firms with websites (Casadesus-Masanell and Karvounis 19). 2. Expands markets in a geographical way. Geographic expansion can result to market expansion. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Huge and digital strategy-case Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Huge and digital strategy-case Essay Example | Topics and Well Written Essays - 1750 words. Retrieved from https://studentshare.org/management/1468939-huge-and-digital-strategy-case
(Huge and Digital Strategy-Case Essay Example | Topics and Well Written Essays - 1750 Words)
Huge and Digital Strategy-Case Essay Example | Topics and Well Written Essays - 1750 Words. https://studentshare.org/management/1468939-huge-and-digital-strategy-case.
“Huge and Digital Strategy-Case Essay Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/management/1468939-huge-and-digital-strategy-case.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Digital Economy
e consumers may not be able to tap the supplier. In this study of digital economics, the focal point is to highlight the economic activity that can be achieved through digital advertising and to distinguish the reliability, effectiveness and cost factors in a traditional advertising to that of digital advertising.
12 Pages(3000 words)Essay
A Critical Examination of the Digital Marketing Communication Strategies : The Case of ASOS
There are various relevant trends in global consumer attitudes which are as a result of prevalent digital marketing. First, consumers have reverted to purchasing products online as this is easier. Since most of the products are marketed digitally consumers only have to make orders.
3 Pages(750 words)Essay
Managing Strategy ( case study)
It took less that a year for Amazon to become the world’s largest online bookstore with more than 1 million book titles. The vision of the company is based on customer need fulfillment through innovation and use of the internet technologies. Amazon served three distinct customer groups that include seller customers who sell their products through Amazon fulfillment facilities, developer customers who use Amazon web services that enable them to create any virtual business and customer customers who buy low priced and a wide variety of Amazon merchandise (Osterwalder and Pigneur, 2010, p 23).
5 Pages(1250 words)Essay
Exploring the relationship between digital Architecture and digital fabrication
A plethora of literature as well as real-life examples are used to explore the relationship between digital architecture and digital fabrication. Ultimately, the research narrows down to the case study of the Greater London Authority using to explore how digital architecture and digital fabrication have not only revolutionized the construction industries through automation but have also create a more sophisticated and advantageous link between architecture and fabrication.
14 Pages(3500 words)Essay
Corporate Strategy (Case Organisation:Apple)
These companies serve as the developers and manufacturers of products technologically intended to increase efficiency, and are majorly involved in production of other products including televisions, mobile phones, and other information and communication systems.
12 Pages(3000 words)Essay
Digital Preservation
This note lays down the policy documents for short and long term preservation of digitized items in a small university archive in Hong Kong. The policy document shows the procedures and policies of preservation of such digital material to ensure that all kinds of digital items, whether originally digital or originally paper based are properly preserved for a long time.
10 Pages(2500 words)Essay
Digital Audio Industry
The need for audio equipment in today's society is well established. This is certainly true. However, the commonest way of distributing audio is still via analog signals over point-to-point networks. Although digital offers clear advantages over analog distribution, it has not yet penetrated the market to any real extent.
7 Pages(1750 words)Essay
Zara Digital Strategy
A good marketing plan will also ensure that the revenue which is achieved by the company is also good. The company which is in question in this case is Zara Company. The primary operation of this company is to do with clothes.
2 Pages(500 words)Assignment
Understanding the New Digital Economy
In context to understanding the new digital economy, it can be stated that modern level of technological advancement has got a vital role to play for this irreversible transition. Adding to that, the implication of digital
18 Pages(4500 words)Essay
Digital Marketing Strategy
Gloria Jean targets Malaysian market mostly the middle-aged population having busy schedules. In its apparent quest to improve its online sells, the company has op make changes and improvement to compete with other companies in the market selling similar
12 Pages(3000 words)Assignment
Let us find you another Essay on topic Huge and digital strategy-case for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us