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Digitel media - Essay Example

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They include using the newspapers, magazines, radio or television. To connect the traditional and digital media, the website is used. Journalists use websites, blogs, social network sites to put news in the mobile…
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Download file to see previous pages Television has started streaming their news live in some sites like face book and YouTube (Papathanassopoulos & Negrine, 2013).
There has been an increase in social television. Many people call it the second screen. They distribute news for the traditional television. Many people prefer television as the source of their news. They will follow the way of social television because of their similarity to traditional television. Different statistics around the globe point at the increased number of tablet and laptop owners using their devices watching television. Tweeter said that people post most tweets during the time the programs run in television. This happens when live programs air, example, the super bowl.
The business opportunity in the digital universe is so open for the television industry. Social networks, like face book and twitter are interactive in nature. Players in television industry have created interactive television programs. By interacting viewers, television becomes more interesting, bonding closely television and the digital universe. Programmers have developed applications that run online television. Demand for these applications has been on the rise. This shows how the television has encountered major success in digital platform. The applications allow mobile device owners get instant news or watch their favorite programs. Many applications of the same are on the rise, because of competition, giving consumers the hard time to choose which the best is. This has resulted to mergers and acquisition in order to give the consumers the best services, cementing the business opportunity television enjoys in digital media universe. Demand for television services, like advertisements, are on the rise because of it coping with the technology changes. An average adult spends almost five hours a day online. Online television is the most watched news urgency if a person wants to get the day’s news and ...Download file to see next pagesRead More
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