Ethical Dilemma in Marketing - Essay Example

Many people and especially the older generation is not for the idea and states that people ought to respect young children and ought not to dress them up in manners that may spoil their young minds.

A group of people that seeks to ensure that these padded bikinis remain in the market also exists. This group of people is major retailers who are out to accumulate high profits in the market. With these bikinis and with the increase in young mothers, these retailers are bound to get more customers and are one of the reasons why they do not want Primark to ban these commodities. This issue is the reason why Primark is facing a very large ethical dilemma. The company must make an appropriate decision as to whether to follow the needs of the retailers or to go with the urges pressed by the older people. Girls would walk dressed disrespectfully if the organization went with the needs of the retailers and this would hurt them psychologically.