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Many people and especially the older generation is not for the idea and states that people ought to respect young children and ought not dress them up in manners that may spoil their young minds.
A group of people that seeks to ensure that these padded bikinis remain in the market also exists. This group of people is majorly retailers who are out to accumulate high profits in the market. With these bikinis and with the increase in young mothers, these retailers are bound to get more customers and are one of the reasons why they do not want Primark to ban these commodities. This issue is the reason why Primark is facing a very large ethical dilemma. It is imperative for the company to make an appropriate decision as to whether to follow the needs of the retailers or to go with the urges pressed by the older people. Girls would walk dressed disrespectfully if the organization went with the needs of the retailers and this would hurt them
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A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has