We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing principles - Essay Example

Comments (0) Cite this document
Summary
Market segmentation refers to the process of subdividing and defining a large market portion into small identifiable portions, which have similar needs. Understanding market segmentation is important since it will enable the marketing department of this company to divide the…
Download full paperFile format: .doc, available for editing
Polish This Essay91.7% of users find it useful
Marketing principles
Read TextPreview

Extract of sample
"Marketing principles"

Download file to see previous pages In order to target the market successfully, the marketing department will have to compare the abilities of the company with those of its competitors, which include Global Toy plc and Fun Kids plc. This report highlights the importance of understanding market segmentation and this will improve the sales volume of Toga Toys Company.
In order for Toga Toys to improve its sales volume, it will be necessary to divide the market into two separate segments, which as individual consumers and wholesale purchaser. Individual consumers are the grandparents or parents who are buying the toys for their children while wholesale purchasers may include schools and day-care centres among many other wholesale purchasers such as commercial businesses, which buy the toy products for their customers to use (Barletta 2003, p. 56). It will be good for the company to sell the toys direct to the customers instead of using the traditional methods that involves the system of distributing products to wholesalers who would sell to the retailers.
Although this marketing strategy will create more work for Toga Toys, in terms of sales generation, it will yield better margins. In addition, this selling process will make the company incur extra costs in the first few years, but after developing the relationship with individual customers and wholesale purchasers, the cost of marketing per sale will decrease dramatically since the customers will be aware where to get the toys products. Understanding market segmentation is an essential aspect since it will aid in understanding the customers (p. 58).
In order to sell to the customer, it will be necessary to understand first why the customers will want to purchase the toys. Market segmentation will allow for the creation of profiles off a number of different customer categories who purchase the toys. Since you are the business entrepreneur, this information will be helpful in creation of better marketing ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing principles Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Marketing principles Essay Example | Topics and Well Written Essays - 2500 words. Retrieved from https://studentshare.org/marketing/1645151-marketing-principles
(Marketing Principles Essay Example | Topics and Well Written Essays - 2500 Words)
Marketing Principles Essay Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/marketing/1645151-marketing-principles.
“Marketing Principles Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/marketing/1645151-marketing-principles.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing Principles
Marketing helps to create both consumers and producers satisfaction through exchange activities. Marketing approaches enables marketers to avail commodities which are required by consumers at specific place cost effectively. This enables companies to generate revenue for sustaining production activities and design approaches to sustain their clients (Fuller, 1997, p.14).
3 Pages(750 words)Essay
Marketing Principles
The company has the highest number of employees standing at about 147,000. This highest number of employees is imperative in enabling the company to successfully provide services in about 200 countries. The company has been facing increased competition from other rival groups dealing with soft drinks.
11 Pages(2750 words)Essay
Marketing Principles
The company uses different marketing strategies to market its products to different people. Elements of the marketing mix such as price, place, promotion and product are very important when marketing a particular product. These aspects shape the people’s perceptions towards a certain product.
15 Pages(3750 words)Essay
Marketing Principles
Effective new product differentiation and business diversification strategy helped the organization to increase its market share and brand value. The essay will develop a consultant report for Coca Cola in which the competitive position of the organization and organization’s implemented marketing strategy will be evaluated.
8 Pages(2000 words)Essay
Marketing principles
Social Factors 9 D. Technological Factors 9 V. Segmentation 9 VI. Buyer Behavior, Pricing 10 Works Cited 11 I. Introduction This paper examines key marketing principles applied to a real company, in this case Nike. Included is a discussion of the 4Ps of marketing for Nike, marketing costs and kinds of activities tied to marketing, PEST analysis, targeting and segmentation methods/strategies, effect of buyer behavior on Nike marketing and sales strategies, pricing and how that reflects on market realities and Nike's business objectives, and the role of promotions in the marketing mix for Nike (Mind Tools; Ettenson, Conrado and Knowles; Ehrnke et al.).
8 Pages(2000 words)Essay
Marketing principles
Baby product companies sells different types of baby equipments including baby cosmetics, soap and shampoo, cots, mattresses and bedding, car seats, prams and push chairs,
6 Pages(1500 words)Essay
Marketing Principles
t is fundamentally inspired by the vision of the company to generate a better life of the individuals or the customers by delivering unique and inclusive furnishing products at reasonable prices (Inter IKEA Systems B.V., 2012). Furthermore, when determining the core marketing
11 Pages(2750 words)Essay
Marketing principles
Marks and Spencer is one of the leading multinational fashion retail company based in London. There are company 718 retail stores of Marks & Spencer in UK. Moreover they have 361
12 Pages(3000 words)Essay
Marketing principles
The product can also imply to the services, which it is rendering to the consumers. As in the case of SleepWell, its products consist of bedding. For the products to fetch higher value, they must be of quality since
6 Pages(1500 words)Assignment
Marketing Principles
Coca-Cola, Dettol, Dove. These fast moving consumer goods are the essential items we purchase when we go shopping and use in our everyday lives. Theyre the household items you pick up when youre buying groceries or visit your local chemist or pharmacy. FMCG
12 Pages(3000 words)Essay
Let us find you another Essay on topic Marketing principles for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us