Site Visits Report - Research Paper Example

Site Visits Report SITE VISITS REPORT MAGIC CASINO The Magic Casino speakers were Izzy and Michael. Michel is a graduate from UM. They both work for City Casino, which is a third generation family operation since 1952. Izzy serves the role of effective government relations. The organization has gone through a number of alterations ranging from a god track to a fully-fledged poker by 2009. Strength The organization is a third generation run by Michael and Izzy. The organization has diversified into various businesses ranging from dog tracks, gambling, and pokers. Besides, the organization uses a slot machine. Weakness The organization suffered greatly by having a single-legged man in ass-kicking contest with the same leg behind the back. The Seminole tribe being in war with the government despite the Casino being operated for 20 hours. The organization lacked control over the movement and fixing the machine. Workers were also unreachable during the weekend. There is further a weakness of lack of three rules, and each person does what he feels. Further, the firm could never okay the advertising. Further, the firm suffered from the unwillingness of customers to buy FL casino. Customers yawn to attend casino but are scared by the stringent rules. The state gaming competed with the casino. The firm suffered from the inability to operate outside the city due to lack of trust amongst the three brothers. Opportunities The firm stands to benefit from the looming tax reduction that is moving downwards from initial 65% to 45% to the projected 25%. Moreover, with little competition arising from the last ten years and the tax reduction is an opportunity for expansion. In addition, there has been favorable legislation in WI dog and snowmobile racing making tribes to be aware of the casino ops hence turning out to masses. Further, the legalization of gambling by NY, PA is another lucrative opportunity for expansion. Further the exit by Atlantic City is also an opportunity for the organization to expand. Threats The organization suffers from the threat of being highly taxed and regulated paying 45 cents per dollar. However, there has been a tax reduction from 65% moving downwards to 25% offering a lucrative opportunity for the organizational expansion. The other threat that affects the firm is that of Dade community campaigning against gaming. The stringent laws en enacted in Dade City that saw Jed Bush government winning in 2008 and subsequently restricting under 21 from accessing the Casino in the following year. Further, the gaming rules are so harsh that keeps away the potential customer’s posing a bigger threat to the firm. There are tough rules driven by the Florida Four Divisions with permitting the business and professionals regulations to alcohol to interior designers to regulate the casino. In addition, the North pushes for anti-liquor laws through AL, GA, Bible belt and SFL aimed at halting adult entertainment, liquor sales and resulting deprivation of alcohol sales on Sunday. Further, there is no FL including dog tracks, horse tracks and open poker attracting approval of which is so limited. Moreover, the legalization of the full casino, big cities skip MIA in preference to Cuba with better cigars. Consumers find it hard to travel to other MIA since their respective states have it all, Cuba. Cuba thus benefits from the relaxed trade restrictions and regulation as compared to the Miami City Casino. MIAMI OPEN The speaker was Amanda Santa Cruz, who was a box office manager in Miami Open. Amanda was in his first job out of college. The organization was preparing to host the 5th biggest tournament in the world driven by the two governing bodies ATP and WTA. The 96 singles tennis tournament was to last for two weeks. Therefore, there was a two time frame for preparing for the 96 singles tennis tournament. There was a partnership between the public park and the country that would culminate into food and bathroom preparations towards the tournament benchmarks against the world class facility. Strength The firm has attracted a new sponsorship through Itau Brazilian Bank that will help in renovation. They have the strength to change that will hit each time. The firm has also attracted the new sponsors in clothing with the first being FILA to Lacoste and then Lexus. The Miami Open replaces Sony Open with Sony remaining supportive. Further, the children event are guaranteed due to this sponsorship package. The stadium allows back wall, corner, score and MasterCard. In addition, the sponsors support both inside and outside stadium. The new sponsor will just be great in all aspects. The grand slams stands eliminated. There will be a 1000 level of the tourney with the change of money prices, 500s and 250s. The 8 million dollars will offer winners under a million. The Michelob presents a bigger chunk than a 250 with a 1000 combined men and women. The 500 women event in California with one week event was attracting 32 draws. The stadium is run by professional IMG. They effectively sell tickets for 20 separate events. The Miami open has a year-round call center for effective birthing of new revenue. Further, the three box managers’ business development program to IMG tix enhances call center and consumer services. Such is an added advantage as no other ticket company offers that as a result of the significance of Tix. The organization is flexible with their products and always customizing their products like ice skating. Further the firm outsource the software from Comcast ran on the higher degree of professionalism. Furthermore, the firm has a framework where top level players must come to open least fined. In so doing, they bring new incentives for investing most funds in the players and respective player atmosphere. Further, they are lucrative player services such as 24 people full time in tourney arising from Tix or Sponsorship. The firm takes the interest of the players at heart indicated unquestioned dining and even private cars for the players hence making players get whatever they want promoting happiness amongst the players. The Miami sports package offers zero charges for a ticket per event well marketed to the target audience. Weakness The organization facility lacked internet making the communication amongst the 300,000 people difficult within the two weeks. The office should be in Coral Gables throughout despite the lack of internet. There is a need for renovation to suit outside and inside of the facility. The organization suffers from a weak sponsor, Itau Brazilian Bank Opportunity The firm can benefit from the obvious opportunity presented by focusing on the marketing of its one ticket to every event sold zero package to target audience. The focus should be the target to the lifestyle of big players that like champagne tent and sushi lounge. In addition, the fashions sponsor people and kid events would strengthen the firm. The further should also explore making its package a suite night per event. Just like the IMG acquired by WNE entourage show in LA, and celeb representations that show the firm owning many events can work effectively. Further, the firm has an opportunity to attempt holding two concurrent events based on a range of the family asset through maximizing on the swimsuit pre-show. The firm also has a range of sporting activities apart from tennis that captures individual lifestyle. The firm should thus maximize on such activities as AVP volleyball shows or fashions that do not consume much time. In addition, there are WME movies and playwrights that involve prescreening for movies, interviews from celebs stands out to attract more firms if well maximized. Therefore, the players always retire, get injured that include popular players. The firm, therefore, can provide to retain the casual fun. The firm must strategize to exploit the packages attached to the August to December local pros as the clubs promote loyal fans. In addition, the firm should strategize to capture the January casual fans of tennis. In addition, the firm should explore the lucrative advertisement provided by the ocean drive based on the East Coast. Such will capture the mass travel by Brazilians, Mexicans and locals. Threats The firm suffers from the threats of competition from the other competitors. This can make the firm to lose a lot of revenues if they cannot stand the fierce competition. Therefore, the firm must constantly try to keep pace with the other competitors to thrive the fierce environment. The management must know that the industry is saturated and hence effective strategies must be proactively designed to succeed. MIAMI DOLPHINS The speaker in this case was Sergio Xiques, who is the Brand Impact and Promotion Manager at Miami Dolphins. Sergio has done a lot to the organization as compared to his Stephen Ross. Xergio plays such roles as brand impact, manage promotion team, manage marketing budget of 1.5 million dollars. In addition, he builds the brand awareness and create sales and leading activations. Further, Xergio activates promotions and leads the Hispanic MKTG football fiesta and Spanglish. Further, Xergio is responsible for managing merchandise and the creation of plans for DFX, mobile vehicles. Further, Xergio went to SeaWorld to study Miami Dolphins. Strengths The organization has a professional Brand and Impact and promotion Manager that drives the success of the Stadium. They have a strong brand impact and promotion team. The firm Brand Impact and Promotion Manager understands the marketplace, aware of change and effectively equipped to implement change. The firm also has effective Research and Development team that engages, creates loyalty and fully understands the present and future fan bases. Further, the firm upholds consistency in logs and brand that changes things around and effectively contributes to the success of the Stadium. In addition, the firms marketing department is effective driven by an abled marketing assistant, Mr. Lauren Whisenant where there is a VP of sales and marketing Sponsorship and Marketing Research that is operational year-round attracting a great number of fans. The Stadium owns 600 acres beach acquired from Hurricane Andrew in 1995 enabling fishing, triathlons, backlight fun, tough motors. The beach has a huge capacity of 50, 000 seats that gets a lot fans. There is also beach widening and bleacher seating providing lucrative attractions to more fans. Therefore, the stadium benefits more since the higher the seat, the more expensive the facility is with a further premium area with seat backs, suites and others further netting more customers to the facility. The facility further has an all-inclusive 900 dollars, three days sprint Weaknesses The main weakness that exists in the firm is too many roles is given to the Brand Impact and Promotion Manager. This may cause delays as one person has to oversee a number of roles. Further, it should have been wise the shared leadership is applied so that each is the task a small portfolio of tasks. Further, it is important to benefit from the principle of triangulation in which as firm Opportunity There is an opportunity for positive change in Miami Dolphins. One of such opportunity is the activation that leads to memory, experience, and building strong attachments. Further, the change leads to knowledgeable about the team such as players CEOs and coaches. Further, there is an opportunity to be thinking 20+ years down the road. The firm should thus exploit the logo that has just come out to benefit the stadium brand awareness. Further, the Stadium can explore the open and private events, NASCAR races thus providing more revenues to the Miami Dolphins. Threats The price point rests on the inflation rate and may lead to inflated prices of new tickets. There is also a threat from other competitors offering the same facilities as the industry is a saturated one. Such a threat also exists where one can apply for the approval but fails to be given an opportunity. NHL AT BB&T CENTER The Connor McDavid’s NHL career will begin in Sunrise, Fla. The 2015NHL draft is to be held in BB&T center driven by Florida Panthers. There had been a long awaiting go ahead for this Center to host the NHL draft. Strengths The core strength of the center is that it has installed the video screen at the BB&T Center. Strength of the center is the satisfactory partnership between the facility and the local hoteliers, CVB and local business that has culminated to the impending host of the 2015 NHL Draft. In addition, the Panthers had earlier host the draft, and this has been the source of strength for this Center. Therefore, they have a strong back up from the NHL in the quest for the new scoreboard that presents Broward County incentive with a cash-generating event following the ushering in of the scoreboard. The center is the biggest is the state of Florida and 6th in NHL. The center’s capacity is ahead of other hockey markets in Boston, Network as well as Toronto. Weakness The weakness noted in the BB&T Center is the slow rate of exploiting the opportunity presented to reduce the capacity. The building is too big and does not reflect the reality as it was build long years ago when the competition was still weak. They should reduce the capacity to create more space for hockey and hence benefit more by making it more intimate. Opportunity The BB&T Center will benefit from the lucrative opportunity presented by the hosting of the 2015 NHL draft and even a further opportunity of hosting the NHL’s summer event by 2006 after acquiring and installing the new video screen. The NHL Draft of 2015 is a spectacular event for the society on a range of aspects. This event will culminate into significant economic benefit and notoriety to Broward County. There is another lucrative opportunity for the Panthers by closing off sections of seats on one of the end zones in the arena. The Sunrise Sports and the Entertainment have faced the reality of the market. Therefore, there is a need to go further and seize the opportunity to transform the arena atmosphere. Further, the reduction of the capacity is an opportunity to assist the BB&T Center an intimate end enjoyable hockey experience. Threat The main threat noted is the reduced demand due to TVs where people can watch from home. Therefore, the company must reduce the capacity to create room for hockey. Such a seat capacity reduction is inevitable as only two postseason appearance in the last sixteen years. Another threat is that the market in Florida has lost as indicated by the lowest attendants finishing since the move to Sunrise in 2013-2014. RANSOM EVERGLADES SCHOOL Ransom Everglades School is a coeducational, college preparatory school for grade 6 to 12 located on two campuses in Coconut Grove, Florida. Strength The school is coeducational, and this gives it a diversification image. In addition, the school has abled management that drives its unquestionable success. The mission of the school is the core driver of the school as guided by the words of Paul C. Ransom. Therefore, the student are motivated by the what the can put into the world and not what they can derive from the world leading to outstanding performance and tireless quest for knowledge. Thus character, cultural, and physical development blends the academic excellence, honor, and intellectual pursuit. The school is also accredited by the Southern Association of Independent Schools and the Council for Spiritual and Ethical Education and other relevant bodies. Weakness The weakness in school is due to admission of a large number of the student, and this may pose a lot of challenges in assessing all the students. Therefore, some students might not be properly assessed, and their needs fully captured and helped immediately. Such challenges might derail the school overall performed as some students may just be joy-riders in the institution. Opportunity The school has a number of opportunities since it is a coeducational institution. The school has national merit scholarship competition with the 18 National Merit Finalist in the Class of 2014. The school is also a multicultural community, and this makes it better for their achievement. They further benefit from the provision of rigorous college preparations that enhance the students’ sense of identity, personal integrity and preparation of student to lead and contribute to our community. Threat The school faces a lot of intense and fierce competition from other accredited schools and, therefore, must always be proactive and check the movements of others. Another threat is the challenge of dealing with the multicultural students in terms of non-discriminatory admission. The dealing with such a diverse cultural composition of stands to affect the reputation of the school should there be cases of any slight segregation. CONSUMER BEHAVIOR The study of consumer assist firms and organization improve their marketing strategies by understanding concerns like, the psychology of how they think, feel, reason and choose between various alternatives such as products and brands. This study also culminates of how the consumer is influenced by their environments such as family, culture signs and media. The study of consumers also helps access the behavior of consumers as they shop and make marketing decision (Peter & Olson, 1996). Further, understanding how consumers behave provide valuable information on how consumer motivation and decisions strategies differ between products that vary in their levels of significance or interest that they entail for the consumer. Besides, understanding the behavior of consumers is significance in providing marketer with the how they can adapt and enhance their marketing campaigns and marketing strategies to sufficiently attract and penetrate consumer markets (Jodl, 2010). In this context, understanding consumer behavior will be through studying the spectator motivation, perception and attitudes and group influence. Moreover, the information from studying consumer behavior help these stadium design their marketing strategies such as marketing campaign. For example, understanding that consumers are receptive to food advertising when hungry, the firm arrange snacks for the spectators to motivate them (MacInnis & Chun, 2007). Further, when we study consumer behavior we get to understand that only few people adopt new products and therefore companies introducing such products have to be well financed so as to stay afloat till the products become commercial success. Further, we learn the importance of pleasing the initial customers as they influence others relative and friends thus spreading the marketing process at no further costs. In addition, the knowledge of consumer behavior results into best consumers. As suggested by common sense that an individual who purchases a 64 liquid ounce bottle of detergent need to pay less if he were to buy two bottles of a 32 ounce. There is always a premium payment when we purchase larger quantity (Howard, 1977). Thus, a consumer becomes a best consumer by checking the unit cost labels to ascertain the possibility of getting a bargain. Further, the knowledge of consumer behavior helps in social marketing that entails acquiring the ideas across to consumer instead of selling products. Therefore, understanding the behavior of a consumer is a critical process that helps the firm to acquire the information necessary for the success of any firm. For instance, from the discussion about, we realize that Xergio is engaged in brand impact, and promotion but all these factors depend on the understanding of the behavior of the consumers (Dholakia, 2012). The popular players are also noted to like first class seats when traveling regardless of the ticket charges. Therefore, such a perception helps the ticket agencies to slot for such seats to the popular players. References Dholakia, R. R. (2012). Technology and consumption: Understanding consumer choices and behaviors. New York: Springer. Howard, J. A. (1977). Consumer behavior: Application of theory. New York: McGraw-Hill. Jodl, F. (2010). Understanding participative consumer behavior: Insights from motivation theory and three empirical studies in the context of user-generated content. München: FGM-Verlag. MacInnis, D. J., & Chun, H. E. (2007). Understanding hope and its implications for consumer behavior: I hope, therefore I consume. Boston: Now. Peter, J. P., & Olson, J. C. (1996). Understanding consumer behaviour. Toronto: Irwin. Read More