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Digital Marketing Communications - Essay Example

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Summary

The essay "Digital Marketing Communications" focuses on the critical analysis of the major issues in digital marketing communications. Marketing involves communicating or informing the customers about the product to convince them to buy or use the good and or service…

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Subject: Marketing
Type: Essay
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 5
Author: qmraz

Extract of sample "Digital Marketing Communications"

Many of them use their computers, and mobile phones among other things to access Facebook, Twitter, and Instagram, therefore in the process, they see the information. There are no barriers like distance, and even students who study online and live in other parts of the world will be able to see the information and decide whether to join the club or not (Harris, 2008, 85).

Posting adverts on social media is cheaper as compared to other ordinary means of advertising. There is no operating cost; maintenance as well as paying employees since this system only needs one person to post information to the site. Once information is posted, students will need to log in and only be charged browsing fees like they usually do when doing other things online. It is one of the cheapest means of selling a product (Michie, 2006, 14).

Personalization of products and good design is greatly achieved through social media. Description of the club, its roles, and even good photographs can be designed to great effect and [posted to help the club gain a strong base within the institution. Organizers of the club are not worried about delays in information reaching the target group since currently; all students are active on social media. This will maximize awareness of the club to students in the long run (Michie, 2006, 12).

Advancing technology is also another reason why Facebook, Twitter, and Instagram is a good platforms to market the club. With all the students being active on these sites, it is important to take this advantage. They are used to these programs and their interpretation and perception of the club will be positive (Harris, 2008, 87). They will link the club with good leadership, unity, and vision which will help the club to gain further success.

In conclusion, the world has become a dynamic place to live in. There are changes all over the place, and the people who experience this are students as they discover a lot while still studying. In the university, the club will gain huge fame and a fan base when platforms like Facebook, Twitter, and Instagram are used. All students can access it, thereby making it the most popular among them.

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