quora
Nobody downloaded yet

Digital Technology and Customer Relationship - Essay Example

Comments (0) Cite this document
Summary
Businesses have always valued their customers, but today there is much greater appreciation of the importance of customers for the profitability of the enterprise. In new business model, E-commerce generated massive amounts of data about customers and prospects that could not be integrated with the data in compartmentalized information systems…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.5% of users find it useful
Digital Technology and Customer Relationship
Read TextPreview

Extract of sample
"Digital Technology and Customer Relationship"

Download file to see previous pages C.Laudon and P.Laudon (2006) believed that well-designed CRM systems can improve sales and customer service. Thompson and Cats-Baril argued, "Customer relationship management systems typically offer software and online tools for sales, customer service and marketing." (Thompson, 2003, 121-130)
CRM systems provide sales prospect and contact information, product information, product configuration, and sales quote generation capabilities. In B&N Company, CRM software enables customer and prospect information to be shared easily among sales, marketing, and delivery department. It can increase sales department's efficiency in reducing the cost per sale as well as the cost of acquiring new customers and retaining old ones. (Harrington, 1991) CRM software also has capabilities for sales forecasting, territory management. Customer service modules in CRM systems offer tools and information to create call centres, help desk service, and customer support personnel more proficient. CRM systems have capabilities for assigning and managing customer service requests.
In the early 1990s, the idea of 500 TV channels had been embraced by the nation's leading media, computing, and telecommunications conglomerates. Now--after the mid-1990s--the nation's leading microprocessor manufacturer was ridiculing the old capacity and pioneering the way toward half a million marketing channels. Hollywood and Silicon Valley may have loved Grove's statements, but in Madison Avenue, they triggered fear and loathing.
Media planners, in particular, felt distraught. Deregulation, cable revolution, and alternative media options had already shattered the old and cozy status quo. As the "big three" networks lost control of the prime time audience, promotions were invading ad volumes and brand loyalty was rapidly becoming a remnant of history. (Negroponte, 1995) Interactive television threatened to re-fragment the already fragmented markets. And now Silicon Valley was dreaming of 500,000 channels That did not mean a simple channel multiplication any longer; instead, it meant far more--a revolution in the entire channel infrastructure and the ensuing demise of all conventional industry wisdom.

Digital Marketing Communications
Since the mid- 1980s, the global markets have been swept by the emergence of digital marketing communications. In the past, mass marketers conceived of, organized and implemented the marketing paradigm, which originated from the consumer markets. Toward the end of the 20th century, marketers were conceptualizing and launching a new marketing paradigm. It evolved in business-to-business markets. (Brockman, 1996) If Procter & Gamble heralded the era of mass marketing, Federal Express seemed to anticipate the new one of digital marketing communications. In the long term, these systems would also proliferate in the consumer markets. (Robert, 1997) The new environment puzzled even the hard-nosed veterans. Industry wisdom had become a competitive disadvantage. Old rules no longer worked.
As technology companies, they were familiar with software; as media ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Digital Technology and Customer Relationship Essay”, n.d.)
Digital Technology and Customer Relationship Essay. Retrieved from https://studentshare.org/business/1505784-digital-technology-and-customer-relationship
(Digital Technology and Customer Relationship Essay)
Digital Technology and Customer Relationship Essay. https://studentshare.org/business/1505784-digital-technology-and-customer-relationship.
“Digital Technology and Customer Relationship Essay”, n.d. https://studentshare.org/business/1505784-digital-technology-and-customer-relationship.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Customer Relationship Management and Technology
Traditionally, retailers knew all their customers personally. They know what their preferences are and more often than not, are aware of what was happening in their lives, Because of the existence of this kind of relationship, the retailers could react quickly and formulate marketing strategies based on the needs of individual customers.
10 Pages(2500 words)Essay
Customer relationship management CRM
Hence, a flexible business and marketing strategy is essential for every business houses (Pride and Ferrell, 2012). In the similar way, the business environment of UK is somewhat uncertain and as a result of that companies are required to formulate strategies in a manner that fits with the nature of the environment.
6 Pages(1500 words)Essay
Customer Relationship Management
The paper tells that customer relationship management is important to a business enterprise. It consists of a chronological view and breakdown of existing and possible customers. This assists in reduced comparing and searching customers, and to anticipate customer requirements effectively and boost business.
6 Pages(1500 words)Essay
Customer relationship
(Regis, 1993, pp. 200-256) In order to determine the customer needs and wants, ESSENTIAL PHONES always tries to first understand that what the needs and wants are,
8 Pages(2000 words)Essay
Customer Relationship Management in IBM
The paper will analyze the term ‘explicit bargain’ and data collection tools in relation to a consumer packaged goods company named IBM for developing good relationships with the customers. The customer relationship management strategies help IBM to enhance the relationship with the customers.
5 Pages(1250 words)Essay
Customer Relationship Management
Customer Relationship Management (CRM) is one such tool that integrates technologies and business processes to satisfy the needs of the customer. CRM has been defined as an interactive process that achieves an optimum balance between corporate investments and the satisfaction of customer needs to generate the maximum profit
12 Pages(3000 words)Essay
CRM technologies paper (Customer Relationship Management)
In the present global marketplace, every organization wants to gain certain amount of competitive advantage and for achieving this they want to retain, develop as well as build a mutual
2 Pages(500 words)Essay
Benefits Of Customer Relationship Management
Over the years, CRM has developed to become one of the most influential organizational concepts and customer relationship theories in the last fifty years, providing organisations with a way of managing their associations with customers for mutual benefit (Agariya and Singh, 2013).
8 Pages(2000 words)Essay
CUSTOMER RELATIONSHIP MANAGEMENT:analysis
A study is made about the process involved and the impact on overall business strategy of any organization) 'Information Management' is an umbrella term that encompasses all the systems and processes within an organization for the creation and use of corporate information (Robertson, 2005).
14 Pages(3500 words)Essay
Customer Relationship Management
Organizations have to compete in the global markets and in these markets, it is impossible to avoid transfer of goods without the use of protection laws among other different obstacles. With a wide variety of choices for customers, they become sensitive, increase their demand, and they begin seeking new and improved products.
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Digital Technology and Customer Relationship for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us