Marketing project - Essay Example

Nursing Home in China Chine is one of those cultures where the people are aged more than 60 years or older (13% of the totally population, but at the same time it is expected that by another 20 years more than 30% of the population would exceed old age bracket; that is why it is faces heavily with aging society problem and needs to be dealt with on priority basis (Organization).With the increasing population leading to old age the government is also focusing on making more nursing homes; the demand is high in many city and the supply of the same facilities has still to meet with the increasing population crossing 60 years and older.

For this very reason the government and the customers are encouraging the investment of public and private sector into the sector; they are encouraging more of private investment because it is believed that they would provide with better quality of services. The system of nursing home started in 1980s and with time and has progressed over the years; more investment during 1990s and it is believed that by 2011 the government would have invested $123 Billion into the sector. The quality of the services is under question; there are few areas that do not provide the expected level of facilities and much important needs to be given on them.

The customers need the facility but at the same time they would prefer such nursing homes that would give them the standard they are looking for at a reasonable cost. Because there is high demand for the services that is why any new investment would find itself good customers and at an stage of investment; Guardian Care will be a good investment for the people of China as well as for the company if they focus on the existing lack of facilities and services and provide the same and bridge the gap.

Bibliography Organization. "Nursing home boom in China." 5 Dec 2011. China.org. May 2014 .