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Adidas Marketing Project - Essay Example

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Summary
The author of this paper provides reflective and evaluative comments on Adidas Marketing Project. Reportedly, the brand under focus was Adidas which is one of the world’s largest manufacturer of sports gear. Notably, the information gathered included the firm’s marketing operations and strategies…
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Adidas Marketing Project

Download file to see previous pages... The tutor commented that she did not require the group members to give definitions for the 4 Ps in marketing but rather give marketing objectives and how to carry out promotions. She said the group should work towards giving more details about promotions and be objective in the presentation. Group members worked on the comments and included the details that and earlier been excluded so as to provide more details about promotions and marketing objectives.
The course work imparted marketing research skills and knowledge on how to design and write posters.
Under the 4 Ps, the paper looked into pricing, promotions, place, and the product. It also touched a little bit on the other 4 Ps but not deeply.
The work had several advantages which included more details about 4 Ps, good poster design and structure and thus easy to understand. Any marketing executive would be impressed by the quality of the poster as it was highly informative and communicated effectively and efficiently. The disadvantage in the findings included a lack of market share which was very evident from the data used. The second disadvantage is that data used was neither current nor recent. The data used was three years old and thus did not give a true representation of the current marketing situation.
Some of the most important factors were the product itself and the pricing strategies. These two factors are highly considered when developing a marketing plan. A product will be successful in the market if it is of good quality and its price is competitive. ...Download file to see next pagesRead More
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