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Witten Term Project- The Ad Plan: The project involves writing up an advertising plan; this ad plan should also include promotion where appropriate. This plan is to be 8-12 pages (not including references, tables, figures, and exhibits), and 10 references - Assignment Example

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Its major products are refrigerators, dryers, washers, freezers, air conditioners and their respective accessories. It is one of the leading…
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Witten Term Project- The Ad Plan: The project involves writing up an advertising plan; this ad plan should also include promotion where appropriate. This plan is to be 8-12 pages (not including references, tables, figures, and exhibits), and 10 references

Download file to see previous pages... Actually, any business that needs to reach its clients needs to advertise its commodities. Thus, it can be much possible for it to it to disseminate information about the production of its products and inform them about their qualities, benefits, uses and any other admirable features which might make them to be better than any other product from its competitors (Umiker-Sebeok 73). Usually, the corporate world is very competitive. For any business to increase the volume of sales and accomplish its short and long-term objectives, it needs to launch a sales promotion campaign. It will bridge the gap between it and the potential and target clients.
As a company, Daewoo Electronics has become committed towards accessing its clients wherever they are. Thus, the management, through the departments of marketing and advertisement has come up with measures to promote the company’s commodities. This has been done by instituting a strong team of marketing and sales promotion personnel to spearhead the activities of promoting the company’s commodities. This has made it much easier for the company to disseminate information to all its clients wherever they are. However, not much has been done as the company still has a lotto do as far as advertisement is concerned. Therefore, if there were a need to develop an advertising plan for such an organization, the following initiatives would be inevitable:
Although Daewoo Electronics has been in the market for quite a long time, still; it does not enjoy a larger share of the market. The electronic business has become so lucrative in the country thus attracting lots of investors. This has posed a very stiff competition to the company. In this regard, it needs to come up with measures to create awareness about its products.
Therefore, the management should initiate advertising exercise to market its commodities. This should ...Download file to see next pagesRead More
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