Nobody downloaded yet

Tourism destinations in the digital and social media age - Research Proposal Example

Comments (0) Cite this document
Summary
This industry has become an important source of direct as well as indirect employment worldwide. Being the fastest growing service industries, it is responsible for inducing a number of…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
Tourism destinations in the digital and social media age
Read TextPreview

Extract of sample "Tourism destinations in the digital and social media age"

Download file to see previous pages The growth of technologies and social networking has resulted in increasing importance of social media in tourism activities impacting destinations and businesses (Buhalis and Law, 2008). Easy access to internet and social media has changed the way information related to travel and leisure is shared. Social media provides a platform to tourists and travellers to share their travel experiences and emotions far more conveniently than that in the past (Jacobsen and Munar, 2012).
The objective of this research is to evaluate impact of social and digital media on tourism destinations and role of information in improving the experience of consumer. Further, the study concentrates on role of tourism operators in educating consumers about destination engagement. According to various researchers, effect of social media is vital on the tourism industry as the web-based platform provides for real-time sharing of travel experiences, in addition to information available in guidebooks, news media and travel coordinators (Williams, Stewart and Larsen, 2011). Although a number of studies have been conducted to understand destination choice of tourists based on online information, there are still certain deficiencies related to impact of social media on travellers. So, the research objective is to establish significance of social media, especially social networks and blogs, in engaging consumers to tourist destinations ( Jennings, 2001).
Advancement in technologies and increase in usage of internet has resulted in consideration of information search as a well-established segment of research. Moreover, various consumer and marketing studies reflect preference of individuals towards information search prior to any consumption decision (Gursoy and McCleary, 2004). Information related to a tourist destination emerges not only from experienced visitors, but ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Tourism destinations in the digital and social media age Research Proposal”, n.d.)
Retrieved from https://studentshare.org/marketing/1643847-tourism-destinations-in-the-digital-and-social-media-age
(Tourism Destinations in the Digital and Social Media Age Research Proposal)
https://studentshare.org/marketing/1643847-tourism-destinations-in-the-digital-and-social-media-age.
“Tourism Destinations in the Digital and Social Media Age Research Proposal”, n.d. https://studentshare.org/marketing/1643847-tourism-destinations-in-the-digital-and-social-media-age.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Tourism destinations in the digital and social media age

Tourism destinations

...role is to keep on urging the locals to visit the tourist attraction sites in their country. This can be done through creating awareness on the need to take a domestic holiday venture. Reaching visitors in the international market requires the effective use of current marketing communications. Successful marketing will require the delivery of correct and relevant information to tourists concerning the tourist destinations in Australia. The most current channels of communication that are used by tourism Australia include the digital and social media sites. Tourism Australia is committed to advertising Australia’s profile and reputation as...
12 Pages(3000 words)Essay

Digital Marketing: The Importance of Social Media

... Digital Marketing: The Importance of Social Media Number Department The Outline I. II. Introduction A. Social Media Marketing B. Technology C. Online Consumer Behaviour III. Background A. Social Media Platforms B. Evolution of Marketing Programs IV. Marketing Mix A. Place B. Product C. Price D. Promotion V. Online Consumer Behaviour A. Millions online B. Preference for subtle campaigns VI. Consumer Relationship Management A. Value TRInity B. Direct Communication C. Feedbacks and their implementation VII. Importance of Building Relationships A. Successful Marketing Campaigns B. Loyal customers VIII. Conclusion Abstract Social media marketing has become an important strategy for promoting businesses and products. Many companies... , A.H. 2011....
10 Pages(2500 words)Essay

Digital Channels and Social Media

...? Digital channels and social media Digital channels refers to modern electronic mediums that are used for communication between people, the list of digital channels includes blogs, social networks, vlogs, podcasts, and webcast communities. The culture of digital media is spreading around the world now days. People are becoming more and more aware of ways of using the social networks for their success in professional life. Digital channels have improved our living standards and provide us with more ease in work field. These channels are applied in many fields, for better...
7 Pages(1750 words)Essay

Tourist Destinations

..., entertainment and recreation facilities. Tourist destination areas are the most important part of the tourism system, not only attracting the tourist and thus energizing the system (Brain G. Boniface & Christopher p. Cooper, 2005) According to Usual, M., & Murkowski, C. (1996), there are two types of motivators to travel, Internal (push) and external (pull). Internal motivators include desire for escape, rest, relaxation, prestige, health, fitness, adventure, and social interaction. External motivators were based on attractiveness of the destination, including tangible resources such as beaches, recreational activities and cultural attractions and traveler's perceptions...
11 Pages(2750 words)Case Study

Digital Media

...my adolescent son, sprawled on the living room rug, watching a baseball game on our big-screen television, listening to techno on his CD-player, and writing e-mail to his friends. At the moment, the technologies aren't talking to each other. They're on different sides of the room. But, it doesn't really matter very much in cultural terms: consumers are already using different media and their contents in relation to each other. Sociologists are starting to refer to the "N Generation," the "Net Generation," or "Gen.Com", children who have come of age in relation to interactive technologies and digital media and who operate under the rather bold assumption that they can be...
6 Pages(1500 words)Essay

Communication Digital Age

...communication digital age Executive summary This report aim is to show the various social aspects of the introduction of the computer and Digital communication tools in the industry. Communication Technology is a very fast growing business. Today's communication with technology takes place through an array of media, from interactive websites to virtual meeting environments. Digital communication has become a foundation skill for most careers, but it involves more than simply attaining computer literacy. Success in school and in the workplace depends on knowing how to select the right medium for the message and then design and create...
4 Pages(1000 words)Essay

The Digital Age

...Essay With the onset of the Digital Age in modern culture a number of technological developments came to dominant the contemporary landscape. Some of the most predominant of these forms of technology have emerged in terms of computer-mediated communication. This essay considers the effect of email, texting, and social networking on modern cultures. The development of email has profoundly changed modern cultures. As recent as twenty-years ago the only means of communicating with other people over great distances was through time consuming letter writing, or expensive long distance phone calls. The advent of email has greatly shortened means of communication, allowing people to remain in...
1 Pages(250 words)Essay

Media Relations in the Social Media Age

...Media Relations in the Social Media Age Table of Contents Introduction 3 2. Brief Creative Outline for Launch Day Media Opportunities 4 2 Press Conference 5 2.2 Photocall 6 2.3 Positioning through News Release 6 3. Outlining Effective Elements of the Media Strategy 6 3.1 Core Story of the Media Strategy 7 3.2 Product’s Key Messages 7 3.3 Target Audience 8 3.4 Target Media 8 4. Supporting Resources in Product Launch Campaign 9 4.1 Traditional Media Release 9 4.2 Social Media News Release 10 4.3 Media Sharing Tools 10 5....
8 Pages(2000 words)Assignment

Tourism destinations in the digital and social media age

...Tourism Destinations in the Digital and Social Media Age TOURISM DESTINATIONS IN THE DIGITAL AND SOCIAL MEDIA AGE Research The use of digital and social media in marketing tourist destinations Research Problem The use of digital and social media in marketing tourist organizations is in its nascent stage, despite increasing numbers of tourists using the platforms to get information about tourist...
3 Pages(750 words)Research Proposal

Social Issues Regarding Digital Media in the Digital Age

...Social Issues Regarding Digital Media in the Digital Age Introduction The deep focus humans have directed towards education, research and enlightenment and the world, in the recent times, has evidenced technological transformation that has advanced every cranny of the society to unimaginable digital heights. It is true the forefathers who made unbelievable inventions during the early centuries would today be ashamed of the little they knew about technology. The efforts they made during those times cannot go unapplauded as they formed the antecedent that directed and shaped the inventions that have since emerged in the recent times. The...
8 Pages(2000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Proposal on topic Tourism destinations in the digital and social media age for FREE!

Contact Us