We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing Plan for Tourism Destination - Essay Example

Comments (0) Cite this document
Summary
The above plan, if implemented for the next three years, will see Kenya recover its tourism industry and reach a target of 10 million international tourists per year. The plan is expected to work in collaboration between different ministries such as the tourism, internal security…
Download full paperFile format: .doc, available for editing
Polish This Essay91% of users find it useful
Marketing Plan for Tourism Destination
Read TextPreview

Extract of sample
"Marketing Plan for Tourism Destination"

Download file to see previous pages Kenya, one of the countries in East African region, has for decades now proved to be one of the world’s best tourism destinations. It is widely to be having game reserves and national parks that keep some of the world’s biggest wildlife such as wildebeests, elephants, rhinos, giraffes, hippopotamus, camels, lions, cheetahs, zebras among other numerous interesting wild animals which attract tourists. Apart from the wild animals, the country is also rich in clean and plenty of nice beaches along its coastline with nice hotels and sun bathing facilities where both international and domestic tourists prefer to spend their holidays at. The great wildebeest migration which also takes place for three consecutive months each year also happens to be one of the largest tourist attractions products in Kenya.
The tourism industry of Kenya has recently largely expanded given the good and warm cordial relations that the country has with both the neighboring countries as well as other countries abroad. However, following the recent Westgate Mall terrorist attack that took place in the Kenya’s capital city, Nairobi, the country’s tourism industry has largely been affected (James, 2013). This season being a high season for the tourism industry, most of the hotels currently record at most 25% their normal capacity. This is not as expected for all high seasons for tourism in this country where more hotels would be recording close to 95% their normal capacity on a daily basis. This marketing plan is therefore aimed at restructuring the Kenya’s tourism Industry and ensuring that tourists are assured of their security so that the tourism industry can recover from this big blow. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Plan for Tourism Destination Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.org/tourism/1624753-marketing-plan-for-tourism-destination
(Marketing Plan for Tourism Destination Essay Example | Topics and Well Written Essays - 3000 Words)
https://studentshare.org/tourism/1624753-marketing-plan-for-tourism-destination.
“Marketing Plan for Tourism Destination Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/tourism/1624753-marketing-plan-for-tourism-destination.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Destination Marketing
DM also goes further to manage this tourism brand and strategize on cooperative marketing initiatives that can spur tourism sector growth. This report finds that destination marketing in Vietnam is conducted by government authorities with support from the private sector; this is a challenge to marketing as strict government regulation hinders private sector participation in overall tourism development.
14 Pages(3500 words)Essay
Tourism Destination Marketing
tification of New Ideas and Trends 17 4.4 Proposed Marketing Communication Model 18 5.0 Conclusion 19 References 20 1.0 Introduction The research paper is aimed towards the identification of strategic direction of a mature tourism island destination and finally development of a future communication strategy for the destination.
13 Pages(3250 words)Essay
Destination Marketing
According to certain authors, destination can be viewed as the units at various geographical levels, however without different geographical boundaries. It is even seen as an image that results from social practice. The concept of destination can be regarded as agglomeration of services as well as attraction, while on the other hand the term destination can be regarded as the dynamic agglomeration of services, events, culture and attractions (Framke, 2002).
10 Pages(2500 words)Essay
Tourism destination marketing
It enables both traditional and online marketing firms to attract, convert and maintain high value visitors, improve packaging and also increase customer life time. It requires an agency which is interactive to think broadly and to operate on the right grand scale.
4 Pages(1000 words)Essay
Tourism Marketing
As observed by Kozak and Baloglu (2011), consumers in the tourism sector have undergone rapid transformation in terms of the knowledge and experience on the various issues of the industry. Consequently, they continue to push for value, high quality and international standards in any destination they are likely to visit.
5 Pages(1250 words)Essay
Marketing Strrategy of Tourism Destination
The purpose is a descriptive review of Beijing's marketing strategy, as it is part of the public policy marketing strategy prior and during the 2008 Olympics. The qualitative research explores secondary resources, the Beijing Municipality and other publications directly related to Beijing, China's marketing decisions.
40 Pages(10000 words)Coursework
Destination Branding and Tourism Marketing
This includes to the complexity of preserving and scheming the excellence of the experience. To prevail over this obstacle, tourism connected businesses, agencies, and organizations require working jointly to wrap up and promote tourism opportunities in their regions and line up their efforts to guarantee reliability in product quality.
5 Pages(1250 words)Essay
Tourism: destination loyalty
The practical findings are very much different from the theoretical assumptions. The study aims to highlight these differences. The current tough market in tourism has increased the pressure on the tourist market to create new and creative ways to lure tourists into
12 Pages(3000 words)Essay
Destination
Today hosting events have become an integral part of tourism activities, and they contribute significantly to the socio-economic development of a region. This paper will assess the value of hosting events as
7 Pages(1750 words)Essay
Destination marketing strategy- patagonia
The concept of destination marketing has not only enhanced the scope for the travel and tourism firms, but has also contributed towards enriching the economic and social values of sites (Volgger and Pechlaner, 2014). This
12 Pages(3000 words)Essay
Let us find you another Essay on topic Marketing Plan for Tourism Destination for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us