Destination Management Contents Contents 2 Introduction 3 Strategic and Tactical Management Approaches in Management of Tourism Destinations 4 Strategic Management Approaches 4 Tactical Level Approaches 5 Effective Destination Management Plans 6 Destination Management Plans- Selective Case Studies 7 Case of Kinmen 7 Case of Malta 8 Case of Florida Beach 9 Case of Cuba 10 Case of Nigeria 11 Case of Slovenia 12 Conclusion 13 References 14 Introduction The function of destination management constitutes an integral part in regards to making effective choice pertaining to tourism areas…
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These plans and policies help the management body in formulating decisions in a collective fashion in regards to the problems emanating in the tourism markets. Destination Management functions work on the measurement of several key issues pertaining to the demand and supply systems of tourism operations. The planning process gets based on a market research theme such that an effective sample is first selected which is subjected to a questionnaire. The questionnaire aims to evaluate the demand and supply position based on some basic and secondary information. Study of basic demand in regards to tourism destinations centres on understanding the reasons for the visits of the people whether related to business or touring purposes. Further it also tries to evaluate the number of persons constituting each trip and the number of nights they ought to stay in the place selected. The analysis of demand based on basic items also endeavours to evaluate the amount that would be expended by the different individuals or groups in regards to their tourism activities. The study based on secondary items focuses on understanding the professions into which the people are engaged in and other personal details regarding the size of the family, age of the visitors and the frequency of their visits in regards to such areas. Likewise in regards to the supply side evaluation is made on the type of tourist accommodations whether pertaining to commercial or non-commercial uses, the number of rooms rendered in one particular unit, the price factor related to such rooms, cultural factors related to the zones to help attract consumers and so on. Further secondary items that mainly constitute the physical evidence part of the service organisations are also evaluated. Such items focus on the existence of facilities like cafeteria, and other sports and recreational items adhered to such hotel companies. Moreover the corporate hotel groups also tend to encompass facilities pertaining to shopping and fitness zones that are evaluated in such regard. The supply and demand parameters are matched with each other to rightly formulate marketing and promotional policies aimed at attraction of potential tourist groups to different zones (Vanhove, 2010, p.24-26; Smith, 1989, p.60). Strategic and Tactical Management Approaches in Management of Tourism Destinations Strategic Management Approaches Strategic Management approaches in endeavouring to enhance the competitive advantage position of the tourism destinations centre on popularising the brand image of the tourist destinations. The strategic activities in this regard aim at differentiating one tourist destination from another through enhancement of the cultural image of the specific tourist spots. Moreover the enhancement of the brand image of the tourism destinations are conducted through linking such with the personality attributes of the tourist groups. Tourists tend to relate or associate their social status to the tourist places as a symbol or mark of prestige that needs to be marketed in the tourism programs. Further strategic
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“Destination Management Assignment Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/management/1398872-shan.
Increased professionalism is also a factor which has given rise to tourism. Critical external factors such as economic crises, environmental issues have a significant impact on the destinations and on supply and demand are also said to be the key factors which has helped in the development of the tourism industry.
Thus, tourism has emerged as the most lucrative business, especially for countries that have a lot of tourist attractions such as Singapore. On the other hand, the economic downturn of the recent past has forced nations to innovate new and emerging areas in travel and tourism industries for generating more revenues, which has increased the competition in this field.
2; Lubbe, 2003, p.2). Eminent scholars and experts have defined tourism as a collection of industries, services and activities that delivers an overall travel experience including accommodations, transportations, fooding and lodging, and other associated hospitality services (PRM, n.d).
A tourist destination can only promote products that are its disposal at the time, as such, destination development a dynamic and fluid process of coordination and development of the available attractions as well as the introduction of new ones. Inclusion of restriction to tourism activities in cases when they seem to be having a negative environment on the social cultural and/or ecological stability of the host region is also a central part of destination development.
London is regarded as the biggest city in the continent of Europe. It is the capital city of England and was historically founded by Romans almost 2000 years ago. The city is located on the bank of the famous river Themes. Today, the city is often viewed to be one of the prominent cities in the world and one of the most visited destinations throughout the globe.
The city has a history that dates back to the 753 BC. Rome has to offer a lot of places of interest to the tourists and a host of activities that the visitors can undertake during their trip to the city. Emergence of Destination Development Tourism in any country contributes to the GDP and acts as a major tool for economic growth and development.
If the City of Worcester is to emerge as a tourism pull centre, a focal point in the larger domestic and international tourism trade to and in the United Kingdom, it is contingent upon it to formulate an appropriate marketing plan.
This report will identify the core components of tourism marketing, focusing on branding, the creation of equity, and destination management.
The author of the paper states that the continued success of Visit California organization is attributed to its nature of marketing. It happens over the internet by the use of photographs, tweets, and videos among many more. Consequently, the destination has been able to attract a diverse collection of tourism.
A tourist destination has to be attractive to the visitors, and it is for this reason that the following report has been developed in evaluating tourist destinations in the United States. Of particular importance are the