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Destination Management - Assignment Example

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Destination Management Contents Contents 2 Introduction 3 Strategic and Tactical Management Approaches in Management of Tourism Destinations 4 Strategic Management Approaches 4 Tactical Level Approaches 5 Effective Destination Management Plans 6 Destination Management Plans- Selective Case Studies 7 Case of Kinmen 7 Case of Malta 8 Case of Florida Beach 9 Case of Cuba 10 Case of Nigeria 11 Case of Slovenia 12 Conclusion 13 References 14 Introduction The function of destination management constitutes an integral part in regards to making effective choice pertaining to tourism areas…
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Download file to see previous pages These plans and policies help the management body in formulating decisions in a collective fashion in regards to the problems emanating in the tourism markets. Destination Management functions work on the measurement of several key issues pertaining to the demand and supply systems of tourism operations. The planning process gets based on a market research theme such that an effective sample is first selected which is subjected to a questionnaire. The questionnaire aims to evaluate the demand and supply position based on some basic and secondary information. Study of basic demand in regards to tourism destinations centres on understanding the reasons for the visits of the people whether related to business or touring purposes. Further it also tries to evaluate the number of persons constituting each trip and the number of nights they ought to stay in the place selected. The analysis of demand based on basic items also endeavours to evaluate the amount that would be expended by the different individuals or groups in regards to their tourism activities. The study based on secondary items focuses on understanding the professions into which the people are engaged in and other personal details regarding the size of the family, age of the visitors and the frequency of their visits in regards to such areas. Likewise in regards to the supply side evaluation is made on the type of tourist accommodations whether pertaining to commercial or non-commercial uses, the number of rooms rendered in one particular unit, the price factor related to such rooms, cultural factors related to the zones to help attract consumers and so on. Further secondary items that mainly constitute the physical evidence part of the service organisations are also evaluated. Such items focus on the existence of facilities like cafeteria, and other sports and recreational items adhered to such hotel companies. Moreover the corporate hotel groups also tend to encompass facilities pertaining to shopping and fitness zones that are evaluated in such regard. The supply and demand parameters are matched with each other to rightly formulate marketing and promotional policies aimed at attraction of potential tourist groups to different zones (Vanhove, 2010, p.24-26; Smith, 1989, p.60). Strategic and Tactical Management Approaches in Management of Tourism Destinations Strategic Management Approaches Strategic Management approaches in endeavouring to enhance the competitive advantage position of the tourism destinations centre on popularising the brand image of the tourist destinations. The strategic activities in this regard aim at differentiating one tourist destination from another through enhancement of the cultural image of the specific tourist spots. Moreover the enhancement of the brand image of the tourism destinations are conducted through linking such with the personality attributes of the tourist groups. Tourists tend to relate or associate their social status to the tourist places as a symbol or mark of prestige that needs to be marketed in the tourism programs. Further strategic ...Download file to see next pages Read More
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