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About Destination Management - Assignment Example

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London is regarded as the biggest city in the continent of Europe. It is the capital city of England and was historically founded by Romans almost 2000 years ago. The city is located on the bank of the famous river Themes. …
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About Destination Management
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Download file to see previous pages It is the home for most of the national as well as the international based organisations and is also considered to be a significant commercial centre. It has been ascertained that millions of tourist visit London every year. It is worth mentioning that number of famous attractions dwells in the city. Amongst these Big Ben, Tower Bridge, London Eye, Houses of Parliament, Tower of London and Buckingham Palace among others are the few world renowned places that are located in the city. Apart from these, numerous events are also conducted in the city annually. The city has a good transportation system. It is regarded as among the safest destinations for visitors (Visit England, 2013).Correspondingly, this paper primarily intends to describe the emergence of destination development along with relating various theories and concepts to the city of London. 2. The Emergence of Destination Development and Consideration of Sustainable/Responsible Tourism Development A destination is duly regarded as an area of tourist appeal which comprises attractions and accommodations along with support services. In other words, it can be regarded as a physical boundary embrace with distinctive images as well as qualities that provides a brand identity to a particular location recognisable by potential visitors (Visit England, 2013). The aspect of destination development is often considered to be a central theme especially from tourism perspective. It is worth mentioning that emergence of destinations, government policies, impact of development and marketing issues among others are the vital components that play an imperative role in destination development. It is strongly stated that a destination possesses the capability to motivate visitors to travel by and entail activities of interest to accommodate wherein visitors feel safe and secure. At the same time, shortage of tourism resources, obstructionist role often play by governments, inadequate infrastructure and ineffective promotion are the primary determinants for destination development (Henderson, 2006). It is firmly stressed that destination development has viable influence on the notion of sustainable development. Broadly speaking, tourism activity considerably contributes towards the development as well as the growth of a particular location. It can be affirmed that sustainable development has greater interrelation with destination development. Correspondingly, destination development is accompanied with various significant factors such as quality environment, social interaction, cultural distinctiveness, security and welfare of visitors and host communes (European Commission, 2007). Thus, destination development is viewed as an important tool driven with economic development along with enhancing the quality life of tourists as well as host communities. 3. Application of Theories to the City Of London a. Stage of Development The mounting demand of national along with international visitors for spending their holidays has resulted in rapid development of tourist destinations. In order to understand the destination development stage, it is crucial to adopt the model propagated by R. W. Butler. According to Butler (1980), the development of a particular destination typically passes through six major sequences or phases. These stages can be identified as exploration, involvement, development, consolidation, stagnation and decline or rejuvenation (Butler, 1980). Diagrammatic representation of the aforementioned stages of destination development has been illustrated below. Source: (Butler, 1980). With this concern, it can be apparently observed that the city of ...Download file to see next pagesRead More
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