London is regarded as the biggest city in the continent of Europe. It is the capital city of England and was historically founded by Romans almost 2000 years ago. The city is located on the bank of the famous river Themes. …
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It is the home for most of the national as well as the international based organisations and is also considered to be a significant commercial centre. It has been ascertained that millions of tourist visit London every year. It is worth mentioning that number of famous attractions dwells in the city. Amongst these Big Ben, Tower Bridge, London Eye, Houses of Parliament, Tower of London and Buckingham Palace among others are the few world renowned places that are located in the city. Apart from these, numerous events are also conducted in the city annually. The city has a good transportation system. It is regarded as among the safest destinations for visitors (Visit England, 2013).Correspondingly, this paper primarily intends to describe the emergence of destination development along with relating various theories and concepts to the city of London. 2. The Emergence of Destination Development and Consideration of Sustainable/Responsible Tourism Development A destination is duly regarded as an area of tourist appeal which comprises attractions and accommodations along with support services. In other words, it can be regarded as a physical boundary embrace with distinctive images as well as qualities that provides a brand identity to a particular location recognisable by potential visitors (Visit England, 2013). The aspect of destination development is often considered to be a central theme especially from tourism perspective. It is worth mentioning that emergence of destinations, government policies, impact of development and marketing issues among others are the vital components that play an imperative role in destination development. It is strongly stated that a destination possesses the capability to motivate visitors to travel by and entail activities of interest to accommodate wherein visitors feel safe and secure. At the same time, shortage of tourism resources, obstructionist role often play by governments, inadequate infrastructure and ineffective promotion are the primary determinants for destination development (Henderson, 2006). It is firmly stressed that destination development has viable influence on the notion of sustainable development. Broadly speaking, tourism activity considerably contributes towards the development as well as the growth of a particular location. It can be affirmed that sustainable development has greater interrelation with destination development. Correspondingly, destination development is accompanied with various significant factors such as quality environment, social interaction, cultural distinctiveness, security and welfare of visitors and host communes (European Commission, 2007). Thus, destination development is viewed as an important tool driven with economic development along with enhancing the quality life of tourists as well as host communities. 3. Application of Theories to the City Of London a. Stage of Development The mounting demand of national along with international visitors for spending their holidays has resulted in rapid development of tourist destinations. In order to understand the destination development stage, it is crucial to adopt the model propagated by R. W. Butler. According to Butler (1980), the development of a particular destination typically passes through six major sequences or phases. These stages can be identified as exploration, involvement, development, consolidation, stagnation and decline or rejuvenation (Butler, 1980). Diagrammatic representation of the aforementioned stages of destination development has been illustrated below. Source: (Butler, 1980). With this concern, it can be apparently observed that the city of
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This study looks into Chiang Rai province in Thailand, a renowned tourist destination for foreign tourists as it is having cool, thick forest, elephant camps, majestic waterfalls and hill-tribe villages. Chiang Rai is making its best efforts to attract more female and family tourists, so that image of Thailand as a sex destination is attenuated by the image of Chiang Rai’s scenic and cultural attractions.
Increased professionalism is also a factor which has given rise to tourism. Critical external factors such as economic crises, environmental issues have a significant impact on the destinations and on supply and demand are also said to be the key factors which has helped in the development of the tourism industry.
Destination management constitutes generation of marketing information pertaining to demand and supply chain functions in regards to specific tourism related areas. Large amount of technical data retrieved from such process helps the management body of the tourism organisations whether operating in the regional, local and national level to help formulate effective plans and policies.
Thus, tourism has emerged as the most lucrative business, especially for countries that have a lot of tourist attractions such as Singapore. On the other hand, the economic downturn of the recent past has forced nations to innovate new and emerging areas in travel and tourism industries for generating more revenues, which has increased the competition in this field.
2; Lubbe, 2003, p.2). Eminent scholars and experts have defined tourism as a collection of industries, services and activities that delivers an overall travel experience including accommodations, transportations, fooding and lodging, and other associated hospitality services (PRM, n.d).
A tourist destination can only promote products that are its disposal at the time, as such, destination development a dynamic and fluid process of coordination and development of the available attractions as well as the introduction of new ones. Inclusion of restriction to tourism activities in cases when they seem to be having a negative environment on the social cultural and/or ecological stability of the host region is also a central part of destination development.
The city has a history that dates back to the 753 BC. Rome has to offer a lot of places of interest to the tourists and a host of activities that the visitors can undertake during their trip to the city. Emergence of Destination Development Tourism in any country contributes to the GDP and acts as a major tool for economic growth and development.