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Destination Management - Essay Example

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Destination Management: Case study of London Name: Course: Professor: Institution: City and State: Date: 1. Destination development The city has people from diverse backgrounds and cultures, and over 300 languages are used within its territories. It contains four global Heritage Sites including London Tower, Kew Gardens, and the historic Greenwich settlement; the side made up of (Westminster Abbey, Palace of Westminster, and St Margaret’s church)…
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Download file to see previous pages The London underground is identified as the oldest underground railway existing throughout the world. London can be said to be in the consolidation of destination development. As mentioned it is rich in both natural and artificial attraction's sites. Besides that it has vigorous tourism advertisements and promotion activities that are part of destination management efforts. For instance, visitlondon.com outlines the lined-up activities' events within London that appeals to people around the world. Visitors continued to flock to London, and it is said to attract 27 million visitors who stay overnight annually (Beesley-De, 2013). 2. Approach to destination management Basically, destination management involves three main phases, including development planning, marketing and management. Development planning involves assessing the potential of the destination, consultation and investment. Marketing involves research, target market, mix and planning, and visits and yield. Management involves protecting resources, quality assurance and sustainable growth. Achieving these means competitive tourism to a destination. However, it must be underscored that destinations are dynamic and always evolving (Swrabook, 1999). This means that London is a continuously evolving destination that will have something new or rebrand itself to appeal to as many visitors as possible. As indicated above London boasts of some of the most visited tourism sites around the world. Besides it has the necessary facilities and amenities that support tourism. However, this success and sustainability of the same can only be achieved through consolidated efforts. There is a team responsible for development planning, marketing and management of London as a destination of tourism. This team comprises of appointees from the government of London and stakeholders in the tourism sector. This team is charged with identify what London can offer both naturally and artificially. The work of this team can be easily seen from the official visitor's guide identified as visitlondon.com. Here a visitor can discover London, know things to do, where they can stay, travel information and special offers. This makes London one of the most organized tourism destinations that receives a high number of visitors in Europe and worldwide. 3. System of governance London is home for two levels of government the local and national government. However, it is the local government that is responsible for administration. The local government administration is divided into two tiers-a local tier and a citywide, strategic tier. The great London Authority (GLA) coordinated the citywide administration whereas 33 smaller authorities coordinate local administration. The GLA is made up of two elected arms of government the Mayor, who occupies an executive office and London assembly check mayor’s decisions and can reject or accept the mayor’s proposals annually (Beesley-De, 2013). The command market system operates in London. The government owns and operates a significant portion of the factors of production. Infrastructure, including roads, airports, seaports and the underground railway system are owned and controlled by the government. At the same time, major tourism attraction sites as identified above are ...Download file to see next pagesRead More
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