Destination Management - Essay Example

Destination management has therefore become a recommendable system to any destination that expects to remain relevant in the world market. A good plan for any destination is very important based on various reasons that are highlighted herein. One of the best reasons is been able to predict and regulate some of the changes that come with hosting visitors in a destination ( Khraisheh & Jawahir, 2011, p. 154).The ability to predict lies on the dynamics of the industry as well as the seasonality.

Tourists flow in a particular destination depends on seasonality in year. Visitors will tend to develop interest in visiting destinations during particular seasons. This may be during cold seasons or certain times in a year when specific attractions can be witnessed. Another importance of destination management is to promote optimal development and orderliness. A destination manager should consider factors that may cause overflow of visitors in a destination and regulate such incidences by enforcing policies that control the flow of tourist.

This promotes development of the destination and prevents straining of basic amenities and degradation of the attractions (Mazane, 1999, p.214). The ability to have order in a destination promotes environmental conservation and prevents hostility from the host communities. In order to achieve the defined goals of destination management, the ability to demonstrate clearly defined objectives is vital. Objectives of a destination should be more elaborate and driven towards the achievement of a certain goal.

Destinations are managed in order to realize profits while at the same time satisfying the visitor’s expectations (Robinson, 2011, p.68). Through the application of objectives and goals a destination is able to come with a strategic plan that is meant to boost the economy of a destination. Strategic plan may be by providing incentives to visitors, having political stability, good road network and infrastructure, ruling out any transmittable disease and so forth. A destination should be safe and secure so as to attract visitors.

A strategic plan reduces loses while at the same time optimizing the benefits depending on a destinations carrying capacity. If a manager is able have an organized and a well-planned way of controlling and maintaining a constant flow of visitors in a destination, it becomes easier to optimize and plan on how to realize profits and reduces loses (Lis, 2010, p.77). This is possible only if a manager is able to research on the market dynamics and the chances of receiving visitors. Therefore proper planning requires the ability to optimize benefits while at the same time reducing loses.

A good destination manager takes into consideration the needs of key players and stakeholders in the industry. The needs of stakeholders vary depending on the factors that influence the tourism markets (Das Gupta, 2011, p.239). Stakeholders include the tour operators, travel agents, transport systems, accommodation facilities and recreation centers. The integration of all these stakeholders makes a destination complete through having a larger participation. Therefore it is important to put other stakeholder interests into consideration since they play part in some key roles in the industry. Figure 1.1 Integration in the industry Tour operators Tourism organizations Transport Travel Agents A place can only be referred to as a destination depending on the fact that it has all the necessities that are required.

This includes