Destination marketing evaluate the implementation of destination branding in Bournemouth - Essay Example

However, research on both small and micro businesses has been able to indicate that not all groups of stakeholders have interests on the viability of the destination especially when their principle objective for the business operation is a lifestyle. Nevertheless, it is apparent that success of an individual tourism venture and cooperatives will depend upon the extent of competitiveness of the destination in conjunction with the leadership of the amalgam of the stakeholders that are subject to associate with the tourism industry (Neuhofer et al., 2014, p. 347).

The paper is going to conduct and evaluation and analysis of the implementation of destination branding in Bournemouth. Bournemouth remains to be the most visited part of Dorset, having an estimate of 3.46m visitors per annum, according to their 2012 financial report. The total number of visitors includes both day and staying visitors. Following closely is West Dorset whom in their 2012 report received 2.87m visitors. Followed closely is Poole, who reported having received 2.08m visitors, while Purbeck reported having received 2.

01m visitors in the same year. Bournemouth is also a high-quality family resort that has a large stock of accommodation together with the international conference centre. Both Poole and Weymouth remain to be the key centers of both national and international importance when it comes to all things related to the maritime tourism (Neuhofer et al., 2014, p. 349). Similarly, there is a varied commitment into the tourism per se that starts from the eight unitary and distinct authorities. Bournemouth commits its significant resources to this sector.

Through the implementation of destination branding in Bournemouth, it has come to emerge that the initial stimulus for its destination marketing emerged from the experience of the germane area of tourism marketing, with its evolution being the subject of excellent synthesis. These excellent