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Tourism Crisis Management - Essay Example

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This essay gives a brief background of tourism crisis management and further argues that it is essential that tourist destinations incorporate planning crisis management programs upon their entire sustainable development management and marketing strategies…
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Tourism Crisis Management
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Download file to see previous pages Many authors have attempted to give meaning to the word crisis or crisis management and consequently come up with synonymous terms to the crisis (e.g. Pender & Sharply, 2004; Faulkner, 2001; Prideaux et al., 2003; Pizam, 1999; Glaesser, 2003). Prominent examples, for instance, are a catastrophe, turning point, disaster, chaos, vulnerability, security. This diversity of terminologies considered, it is apparent that crisis definitional approach is a difficult undertaking. With reference to PATA (2003), a crisis is defined as “A circumstance that holds the potential to have a long-term effect, impinging on the confidence in a product or an organization, or rather a situation that may alter the ability of an organization or product in resuming normal operations.”Other authors provide vague sentiments on the term. For instance Ritchie et al. (2004: 202), who bluntly indicates that ‘a crisis is indefinite, unpredictable, unexpected and can be numerous’. On the other hand, some authors seem to be more diligent and particular in their semantics, Faulkner (2001: 136), for example, distinguishes both the terms crisis and disaster. He debates that a crisis refers to a circumstance ‘in which the root cause of the event is, to some degree, self-inflicted through problems such as inept management organizations and organizational culture or a failure to adapt to change’, while on the other hand, a disaster can be described as a situation ‘where an organization … is encountered with abrupt unpredictable calamitous changes over which it has little or no control.’’ Main theories Many models conceptually have a basis assuming that a crisis goes through a number of consecutively occurring stages, in essence following a particular life cycle. However, in reality, crises and disasters more often than not occur suddenly, without warning and a target position can immediately enter the ‘emergency’ phase, by-passing the ‘prodromal’ and ‘pre-event’ phase and require- in a rapid reaction. Indeed, the alarm caused by the dramatic imminence of such events may prompt inappropriate decision making and confusion(Pender & Sharply, 2004). Explicitly, various models propose that risk assessments should be undertaken. On the basis of the analysis of ...Download file to see next pages Read More
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