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Destination marketing: Brazil - Coursework Example

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Destination Marketing: Brazil Outline Content page Executive Summary……………………………………………………………….3 Goals and Mission………………………………………………………………….5 i…
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Download file to see previous pages Strengths and Opportunities………………………………………………..7 ii. Weaknesses and Threats……………………………………………………..9 Competitors………………………………………………………………………….10 Target Market……………………………………………………………………….11 Brazil’s Brand Position and Marketing Mix…………………………………………11 World Cup 2014 Related Marketing…………………………………………………14 Budget, schedule and Monitoring……………………………………………………15 Executive Summary Brazil is a growing economy and is one of the leading travel and tourism economies in Latin America. Brazil’s developing nation rank is dwindling each year, as the country amazes the world with its strong economic development and growing international significance1. This country offers its visitors across nations an abundant range of destination options. Natural areas are the country’s most renowned tourism products, an amalgamation of ecotourism with contentment and pastime, sun and beach, and escapade tour, as well as cultural and historical tourism2. Explore Brazil marketing plan demonstrates how the country will target the active clients of the age between 25 and 45 and the strategies to employ to acquire clients and generate a solid stream of revenue. Brazil is not just like any other company. The country’s unique focus of offering a wide range of destination options and services gives the country an added advantage over its competitors by offering clients a new channel to enjoy high quality services and destination2. This satisfies a read desire of not just the normal clients but expands the company’s reach to individuals who would normally hesitate to travel yet are disported by the diverse destination options and services that the country offers. Though Brazil’s infrastructure development is a concern, the country has experienced greater-than-anticipated demand for its tourism destination products. A research conducted revealed that there was an increase in the number of visitors to Brazil over the past three years3. It is for this reason that the Country seeks to increase the number of clients between the age of 25 and 45 visiting the country. This global stratagem will bring a focus and clarity to the Country’s marketing operations. In order to achieve this, there will be large and consistent campaigns across the world. Through this marketing plan, Explore Brazil aims to instigate travelers from foreign countries to visit and explore the country3. In addition, Explore Brazil aims to support tourism and slot in industry and government in backing its growth. Since Brazil cannot outspend its competitors with huge advertising campaigns, the Explore Brazil will major on a contemporary marketing strategy that is suitable for the changing consumer preferences and fit for the 21st century. In order to convince travelers to visit Brazil as their next travel destination, Explore Brazil will provide the necessary information to the media, travel agents and partners. In addition, it will be avant-garde by using the social media. The social media will be used to create ambassadors for Brazil brand. In addition, Explore Brazil will make use of direct marketing where the country’ ...Download file to see next pages Read More
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