StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Azerbaijan as a tourism destination - Term Paper Example

Comments (0) Cite this document
Summary
Azerbaijan as a tourism destination Segmentation of Tourism Market Target Market From a tourism perspective all the market segments would be important. Hence it is believed that the company should adopt differentiated segmentation approach by which the company would be able to provide different marketing mix to the customers…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
Azerbaijan as a tourism destination
Read Text Preview

Extract of sample "Azerbaijan as a tourism destination"

Download file to see previous pages Hence, the foreign tourist may decide to stay in a five star hotel; whereas the domestic tourist may decide to stay in a hotel which is relatively less luxurious in nature. From the perspective of economics though, it has to be mentioned that a foreign tourist may decide to come to certain cities of a country on frequent basis and hence should given proper attention. On the other hand the domestic tourists are also of equal importance as the local population of a country also acts like brand ambassador of the nation. Overall the Azerbaijan must make sure that the products or services offered are as per the nature and the need of the target market segment. For foreign customers, including the people who would visit the country for business purposes there should be availability of five star and equivalent luxury hotels. However, the needs of the domestic customers should be kept in mind. The domestic customers may not have the same purchasing power or may not want to spend so much of money while travelling. Hence, hotels that are not so luxurious in nature should also be a part of the overall product mix. But, quality of the products offered in the both the cases hold not be compromised. Market Segmentation Ever before segmenting the market it must be mentioned that the segmentation has been done based on the criteria of actionable market segments such as discrete, measurable, viable, appropriateness. Discrete means that the segment must be separately identifiable by the marketer based on specific variables of segmentation. Measurable means that the main features of the segments must be measurable through appropriate market research data. Viable means that the segments must be viable enough to generate revenue in the long run. Appropriateness refers to the fact that the segments must be mutually contribute to the positioning of the service or producer offered by the producer. Azerbaijan is the largest nation in the Caucasus region. It is on the cross roads of Western Asia and Europe. It is the one of the largest population in the southern Caucasus. However, more importantly the country is the wealthiest population mainly due to the oil and gas reserves. Total GDP per capita of the country is $10, 340. The travel industry of the country started with various international travel agencies like AMEX or HRG. But now the country has other home grown leisure operators. The main travel season starts from June to August and New Year. Average time span of stay for foreign customers is seven to fifteen days. When it comes to foreign tourists Russia and Georgia are the two major sources of inbound arrivals due to the high level of business and neighboring locations (Czinzota, Ronkainen, Moffett, Marinova & Marinov, 2009). Domestic travelers (Azeri) travel in small groups which include children, parents and grandparents. The foreign tourists mainly include young professionals mainly from neighboring countries as well as people belonging to the upper middle class. The Geographic target market segments include both native and foreign citizens. Ideally the native citizens would most likely belong to the urban cities of the country and the foreign tourists would be most likely from countries like Russia, Turkey, and Georgia. Such tourists may visit the city for business and (or) vacation. For Demographic Segmentation people belonging ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Azerbaijan as a tourism destination Term Paper Example | Topics and Well Written Essays - 3250 words”, n.d.)
Azerbaijan as a tourism destination Term Paper Example | Topics and Well Written Essays - 3250 words. Retrieved from https://studentshare.org/tourism/1478622-azerbaijan-as-a-tourism-destination
(Azerbaijan As a Tourism Destination Term Paper Example | Topics and Well Written Essays - 3250 Words)
Azerbaijan As a Tourism Destination Term Paper Example | Topics and Well Written Essays - 3250 Words. https://studentshare.org/tourism/1478622-azerbaijan-as-a-tourism-destination.
“Azerbaijan As a Tourism Destination Term Paper Example | Topics and Well Written Essays - 3250 Words”, n.d. https://studentshare.org/tourism/1478622-azerbaijan-as-a-tourism-destination.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Azerbaijan as a tourism destination

Marketing Strategies in the Changing Envrionment of the Hospiltality and Tourism Industry

There is oversupply and new products are being introduced in the hospitality market like corporate housing and timeshare in the United States market. Keeping in view the new business environment, the hotel companies are experimenting by finding new sources that offer competitive advantage (CA) to enhance companies' performance. According to Barney (1991), recognizing the sources of CA is getting increasing attention in the line of strategic management. Likewise, the demand of able managers, who could encash the opportunities arising out of the assessment of market forces, create new resources, apply reliable strategies and give good results, has increased in the hospitality industry.

Theoretically, sources of CA can be...
7 Pages (1750 words) Term Paper

How the Evolvement of Heritage Tourism Contributes to the Preservation and Maintenance of Museums

This paper will discuss how the philosophy of heritage tourism has developed and how the evolvement of heritage tourism contributes to the preservation and maintenance of museums. It will further highlight the educational role that museums play in society.

Heritage is anything that is transmitted from the past and could include original cultural and natural material, the built environment, the archaeological resource, the intangible heritage and the natural heritage (Nurick, 2000). There is some significance attached to these which make it worth preserving for the self as well as for the future generations. The UK’s heritage is a major contributor to the tourism industry. Virtually all tourism in the UK is partial...
12 Pages (3000 words) Case Study

Englands Tourism

It acts as regeneration support in both urban and rural areas. England Tourism is healthy, liberate industry that contributes to the wealth and employment of the nation. It also acts as a support for many other services and the manufacturing sector. There is also increasing competition from the overseas market. “Growth in international tourism in the second half of the twentieth century is a reflection of a range of changes taking place in the global economic, social and political environments. Foremost among these changes is the widespread and rapid economic growth that has made travel more feasible for an increasing number of the world's population and the improvements in transport and communication technology which have m...
6 Pages (1500 words) Assignment

Risk Management of Space Tourism

The necessitates that adventure tourism is encouraged but after incorporating certain lessons learned in the process. Adventure tourism has led to advancements in technology. The economy of the region experiences growth and the cultural identity of the region remains intact. Risk and safety management has to be enforced through Codes of Conduct which could differ across sectors. Space tourism will result in positively impacting the economy and society while the environmental impact is minimal. Risk management, in this case, has been taken care of and this could bring about an absolutely new dimension in the field of adventure tourism.

The human mind is creative and forever looks for change, challenge, and adventure. Hum...
12 Pages (3000 words) Case Study

Issues of Tourism and Hospitality Industry

The visitors, in turn, will be happy to pay a reasonable amount in return for the services. That’s how the hospitality industry functions. In the earlier times, travel to far off places used to take months to years, and it required grit and determination on the part of the adventurers to explore the other part of the world, and if they could live long enough to go back to their native land, they would narrate the wonderful place that they could see, which in turn would encourage others around to go and see those places. Till the time Wright brothers presented the world with a flying machine, most of such travels used to take place with the help of ships, on foot, on camelback or on horseback. During those times people used t...
6 Pages (1500 words) Term Paper

The Importance of Tourism to the World Economy

Since the eighties, perceived risk research has been of ongoing interest to tourism researchers, Dolnicar (2005) and Dickson, Chapman, and Hurrell (2000)  states. Contributions often include those which investigate positive risk as a factor in increasing tourists who are seeking a thrill. On the other hand, there are also those who view these risks as something negative, thus avoiding the destinations which are haunted by different risks such as diseases, terrorism and other forms of political instability (Dickson & Tugwell, 2000).

The current qualitative research inquired about the risks perceived by young people as regards both domestic and international traveling. A sample of 23 was interviewed for this purp...
15 Pages (3750 words) Research Paper

Analysis of Tourism and Hospitality Law Case

 The main issue that needs to be tackled first is whether there is a valid contract between Richard Brat, carrying on trade as Brighton Greens, (buyer) and Molly and Kelly trading in First Grade Granny Smith apples as Holy Farm.

Apparently, there was, when considering their verbal and written mail sent by Richard to Holy Farm on August 1 reading as follows –“Please deliver 20 boxes –Granny Smith ‘Brighton Greens’. Cheque mailed.“

It may be seen that the mail order does not specify the category or grade of apples to be supplied, but one of the implied conditions of sale could be that the goods ordered need to correspond with the goods inspected and tested.

In th...
8 Pages (2000 words) Case Study

The Impact of Social Network in Tourism

... , Social networking and Tourism: Information search plays a vital role in consumer’s decision making. Internet and social networking brought in revolutionary change in the process of information searching. It has enabled the customers to make a thorough research over internet before planning a trip. They gather information about the destination as well as all the necessary details about the service before buying it. They get to know about the discounts, special advantages and reduced prices etc. And it is evident that a well researched and well informed traveler is more likely to understand a place, its people and its culture. On the other hand, the travel sites have become more efficient in communicating with the customers. This ensures...
41 Pages (10250 words) Thesis

Tourism and Holiday Leisure Design

... likely people will avoid that particular tourism destination and opt for one where they will get satisfactory services. Most product designs in the tourism sector include a wide range of vacation options. Also included in the designs of most travel and tour packages is consumer protection. Vacationers are normally out to enjoy themselves and the problem of insecurity is usually the last thing they would want to deal with (Pikketmaat and Weiermair, nd). To make the vacation seeker feel that the package on offer is what he needs, the design is normally made to look as captivating as possible. Source: http://www.gsmkc.org/finding-cheap-europe-tour-package/ Great Smokey Mountain Club, Finding Cheap Europe Tour Package, 2009. What Should...
6 Pages (1500 words) Term Paper

Comparisons between Tourism Websites

... Comparisons between Tourism Websites Introduction Tourism websites are e-commerce web portals that are aimed at making the tourism sites, hotels and restaurants sell highly in comparison with other competitors, ensure trust to the online visitors, and always are for efficient and effective communication between business and business and business and customers. 1.1. Informative The biggest issues leading to customers’ disputes regarding the e-commerce services include any discrepancies between the advertised qualities of the tourisms’ merchandise or services and the perceptions customers get upon receiving such offered services and goods, possible and easy reach to the tourism industries’ customer care support by the customers...
6 Pages (1500 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic Azerbaijan as a tourism destination for FREE!

Contact Us