Studentshare
Subjects
Marketing
Apple Inc and Integrated Marketing Communication

Apple Inc and Integrated Marketing Communication - Research Paper Example

Add to wishlist

Summary

The paper "Apple Inc and Integrated Marketing Communication" states that Apple Inc. has been using integrated marketing communication to maximize communication impact with its customer. iPhone’s advertisement campaign throughout the time has played a crucial role in its successive sales…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER98% of users find it useful

Apple Inc and Integrated Marketing Communication

Read Text Preview

Subject: Marketing
Type: Research Paper
Level: Masters
Pages: 28 (7000 words)
Downloads: 2
Author: eichmannstephen

Extract of sample "Apple Inc and Integrated Marketing Communication"

Download file to see previous pages

With time, Apple aims to become more direct with its customers through expanding its business internationally and target a larger number of audiences (Hunt 2010). The change in the customers' preference has led the company to adopt different and innovative non-traditional marketing techniques advertising their product. However, market segmentation and trends prevailing in the targeted audience are predominating factors to simulate Apple’s marketing strategies for iPhone.

This Integrated Marketing Communication Report mainly focuses on Apple's choices and marketing strategies for sales and promotion of i5s (Wilcox 2014). To assess the marketing strategies of the iPhone 5s number of print advertisements from Australian local magazines and newspapers has been used to understand the marketing techniques of iPhone 5s. In addition, several non-traditional advertisements have also been used to understand the marketing strategies of the iPhone 5s.

Customer’s preferences, behaviour and brand image is also analyzing in the report for in-depth understating of Integrated Marketing Communication of iPhone 5s. Current marketing communication methods of the iPhone 5s have been analyzed in the paper to develop a future recommendation for the marketing strategies of the iPhone. Apple iPhone 5s is a sixth-generation touch screen smartphone developed by Apple Inc.; it has been preceding in the iPhone 5c (Wilcox 2014). iPhone 5s is featured with different designs that included the different colours of the phone, aluminium-based body with thinner and lighter weight than the other mobiles with a wider A6 system on chip, 64-bit architecture, fingerprint identity sensor, faster camera, LTE support, a wide range of applications and updated version of iOS 7.

iPhone 5s has launched with the different colours, Gold, Silver and Space Grey, crafted with the micron, sapphire crystal in the Home Button, and the sapphire crystal protecting iSight camera that is light and thin (Wilcox 2014).

...Download file to see next pages Read More

CHECK THESE SAMPLES OF Apple Inc and Integrated Marketing Communication

Apple Inc. Integrated Marketing Communication

integrated marketing communication.... The company was founded in the year 1976 by the name of Apple Computers inc and since then it has grown into a mammoth organization with a formidable brand image.... apple inc.... The present study would analyze the business strategies of apple inc one of the most formidable brands present in the market.... In the year 2007 the company renamed itself as apple inc.... apple inc was one of the pioneers in the industry that designed computers like mackintosh (Apple, 2011)....

12 Pages (3000 words) Essay

Integrated Marketing Communications in Apple Inc

Agreeably, all these integrated marketing communication methods are creating a positive image for Apple.... approaches its market and how it makes use of the integrated marketing communications concept.... The concept of integrated marketing communications provides organizations with a holistic approach to promote buying and selling.... This paper will seek to address how apple inc.... Given the main disciplines of communication, business people are contemplating which avenue to pursue....

5 Pages (1250 words) Essay

Marketing Communication

Table of contents Introduction 2 Explanation of IMC 2 integrated marketing communication strategy by Apple 3 Conclusion 4 References 5 Introduction The success of any organisation during the contemporary period mainly hinges on the communication strategy that is implemented in as far as marketing of a particular product or service being offered is concerned.... On the other hand, marketers have also realised the benefits brought about by the use of a combined sources of communication in their marketing endeavours which is widely known as integrated marketing communication plan (IMC) and this concept has significantly gained prominence during the current period (Kotler & Armstrong, 2004 )....

3 Pages (750 words) Research Paper

Integrated Marketing Communications

Organizations, however, broadened their perspective of marketing communication by integrating a number of factors in marketing.... integrated marketing Communications Name: Instructor: Task: Date: integrated marketing Communications Marketing is the development of ideas and executing their perception, promotional aspects and distribution to effect changes that meet the objectives of the organization and the individual in the market.... integrated marketing communications (IMC) is among various globally adopted trends of communication by organizations and companies, as a landmark advancement in marketing, to cope with the competition....

5 Pages (1250 words) Essay

Integrated Marketing Communication

This report is about the analysis of the integrated marketing communication mix strategies of Apple Inc.... integrated marketing communication activities entail a forward flow of communications.... The main aim of this report is to analyse the integrated marketing communication mix strategies of Apple Inc.... ntegrated marketing communication (IMC) mix is a process, designed for managing the consumer relationships that drive product value....

12 Pages (3000 words) Essay

Apple's Marketing Communications

ntegrated marketing communication (IMC) has been defined in various ways but in all these variations, all agree that it involves the strategies developed in ensuring a product is sold in markets.... Again, the power of integrated marketing Communications was analysed.... to be precise- with an aim to provide solutions concerning the integrated marketing communications strategies.... This report was requested by a successful company, - apple inc....

13 Pages (3250 words) Essay

Integrated Marketing Communication

From this paper, it is clear that the communication takes place between the buyers and the sellers, as the seller tries to sell the product using various communication strategies.... The study aims at evaluating the importance of salesperson in an organization and also to understand the effectiveness of advertising a product....

8 Pages (2000 words) Essay

Marketing Communication Analysis for Apple Inc

This work "marketing communication Analysis for Apple Inc.... Branding is an important stage of marketing communication through which an organization impresses the consumer and its market.... describes the advertisements from apple inc.... apple inc.... This paper aims to analyze three advertisements of apple inc.... 2010)It should be noted that marketers and organizations including apple inc....

8 Pages (2000 words) Essay