Nobody downloaded yet

Apple Inc. Integrated Marketing Communication - Essay Example

Comments (1) Cite this document
Summary
Apple Inc. Integrated Marketing Communication.
The present age of business environment has been dubbed as the age of immense competition characterized by high fluctuations and turbulence in the business environments…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
Apple Inc. Integrated Marketing Communication
Read TextPreview

Extract of sample "Apple Inc. Integrated Marketing Communication"

Download file to see previous pages The present study would analyze the business strategies of Apple Inc one of the most formidable brands present in the market. The choice of the organization assumes significance considering the magnanimous image of the brand that is known as a synonym for innovations in the business markets.
Origin Growth and History of Organization
Apple Inc is a US based multinational organization engaged in manufacture of digital electronics and computer hardware equipments. The company was founded in the year 1976 by the name of Apple Computers Inc and since then it has grown into a mammoth organization with a formidable brand image. In the year 2007 the company renamed itself as Apple Inc. The company is presently listed on the bourses of the NASDAQ and the New York Stock Exchange. The company is presently headed by Steve Jobs one of the most dynamic business leaders of the modern world. The company is known for its innovations in technology and bringing out cutting edge technology products that are unmatched by any of its competitors in the market. Apple Inc was one of the pioneers in the industry that designed computers like mackintosh (Apple, 2011).
Analysis of Company’s Vision and Mission Statement The mission and vision of the organization is to be an innovative market player that manufactures products that are unique, distinctive and highly innovative in the market. The main mission statement of the organization is “an apple at every desk” (Birnbaum, 2009). The company aims to create innovations that are simple yet elegant and are highly technology intensive. The company’s mission is to provide the best quality and innovative products to customers across the globe. The company aims to be a global leader in its product category and has accordingly made a global presence by having a dedicated presence in almost all the major economies of the world. The vision and mission statements can be largely correlated with its business strategies that involved launch of products like I-phones, I-pad’s that are highly technology intensive and have attracted a huge attention from the target market audience by virtue of their innovative features. Product Portfolios Apple Inc has an impressive product portfolio comprised of a large array of innovative product offerings. Apart from the company’s traditional products like Mac the company also manufactures a range of other products including iPod’s, iPhone, and iTunes. IPod’s include portable music players that have a sleek design and highly attractive features that allows audio as well as video files to be run by the user. I phone is yet another innovation developed by the organization in the lucrative mobile telephone segment. The unique product tries to amalgamate the excitement of a mobile phone with innovative features like excellent graphics and computing options. The delightful looks make it an attractive option for any individual. Apple also made a foray into the software industry with the launch of the Apple I tunes. This product is essentially a music player that is compatible with both iPods as well as personal computers. In addition to this the company has also produced software’ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Apple Inc. Integrated Marketing Communication Essay”, n.d.)
Retrieved de https://studentshare.org/business/1390684-apple-inc-integrated-marketing-communication
(Apple Inc. Integrated Marketing Communication Essay)
https://studentshare.org/business/1390684-apple-inc-integrated-marketing-communication.
“Apple Inc. Integrated Marketing Communication Essay”, n.d. https://studentshare.org/business/1390684-apple-inc-integrated-marketing-communication.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
na
naderwill added comment 6 months ago
Student rated this paper as
This essay was always my weak point. I could never complete it well. Still, after I found this precise paper, I understood how it should be completed. So, I performed my research afterward and completed the essay in several hours, instead of months as it was previously.

CHECK THESE SAMPLES OF Apple Inc. Integrated Marketing Communication

International Marketing: Apple Inc

...? International marketing: Apple Inc. Table of Contents Executive Summary page 3 2. Introduction/background page 4 3. Current Scope and scale of international marketing tactics and strategies of Apple : page 6 4. An outline for the future development of international marketing of Apple : page 11 5. Conclusions : page 15 6. References : page 16 Executive Summary International business and marketing are growing day by day because of the favourable business climate existing everywhere at present. The entry of globalization has revolutionised and rewrote many of the existing traditional business principles and concepts. Cross cultural or cross border business is the order of the day at present. Business strategies such as outsourcing... are...
14 Pages(3500 words)Essay

Integrated Marketing Communications in Apple Inc

..., and McDaniel, 2011:41). The public seems oversaturated with messages in any one discipline. As such, businesses need to connect with their audience by use of multiple methods of communication. This paper will seek to address how Apple Inc. approaches its market and how it makes use of the integrated marketing communications concept. This multinational company, Apple Inc, deals with luxurious products such as a consumer electronics, computer software, and commercial servers. Its core product lines include Macintosh computer line-up and others. Apple is a company that...
5 Pages(1250 words)Essay

Marketing principles: Apple Inc

...and recommends segmentation criteria and targeting methods to be used for two products in Apple Inc. Task two also identifies factors that influence buyer behaviour and it also proposes a new positing strategy for a product of Apple Inc. Task three describes the development process of products of Apple Inc. aimed to achieve sustainable competitive advantage and it also evaluates a range of distribution methods of Apple Inc. to provide convenience to a target group of customers and it discusses the various pricing methods used by Apple Inc, and critically evaluates the...
11 Pages(2750 words)Essay

Integrated Marketing Communication Project

...?Integrated Marketing Communication Project Part #5 Table of Contents Integrated Marketing Communication Project Part #5 Table of Contents 2 Introduction 3 Loyalty Programs of Apple 3 Information Technology and Customer Relationship Management 5 References 7 Introduction In the age of increased market competition it is essential for business organizations to not only acquire new customers but to also retain its existing customers. In this regard the aspect of customer relationship management has gained widespread importance among the business organizations towards maintaining a cordial relationship with...
4 Pages(1000 words)Essay

Integrated marketing communication

...?Topic: ADVERTISING 6th November Integrated Marketing Communication (IMC) is one of the major tools that marketers cannot overlook if they are focused at retaining a strong positive customer-product relationship. Based on the need to expand their market share and put at bay their competitors, UK based advertising agencies have in the last decade of the twentieth century emulated IMC as a competitive advantage. Integrated Marketing Communications takes various definitions. For instance, according to American Association of Advertising Agencies, IMC is an aspect of marketing...
2 Pages(500 words)Coursework

Integrated Marketing Communication

...INTEGRATED MARKETING COMMUNICATION INTRODUCTION As mentioned in the last paper Austali bikes imported from Italy are specially meant for females in order to provide them better facilities. The manufacturers of these bikes always want to make these bikes the most popular and successful among customers, this is the reason why the internal marketing of these bikes is being done in an efficient manner. Whenever any product is produced in any company the main concept is that it should be produced efficiently and after the phase of production it should be targeted appropriately as well as distributed through efficient channels. It should be always consider that what actually...
13 Pages(3250 words)Case Study

Integrated marketing communication

...Integrated Marketing Communication: There is a much used clich sentence in marketing circles that goes - "If you build a better mousetrap, the worldwill beat a path to your door." (Crilley 2009). But according to management experts this no longer holds good today. Hence "the reality is that when you build the world's best mousetrap, customers don't naturally come knocking at the door." (Cannon 2008, p.124). A product or service whether it is provided by a private or public service organization needs to market it and marketing needs marketing communication for it to succeed. According to Ms Linda Hall and...
7 Pages(1750 words)Essay

IMC (Integrated Marketing Communication)

...Running Head: IMC (INTEGRATED MARKETING COMMUNICATION) IMC (Integrated Marketing Communication) [The [The of the Institution] IMC (Integrated Marketing Communication) TABLE OF CONTENTS 1. Introduction 2. Product description 3. Target Markets 4. Advertising Objectives 4.1 Benefits of Reading to Children 4.2 Advertising Strategies 4.3 Strategies and tactics 5. SWOT analysis 5.1 Strength/Weakness analysis 5.2 Opportunities/Threats analysis 6. Ethical considerations 7. Budget 7.1 TV 7.2 Radio 7.3 Newspaper 8. IMC Elements 9. Evaluation and Recommendations 10....
6 Pages(1500 words)Essay

Integrated marketing communication

...Integrated marketing communication al Affiliation: Integrated marketing communication Introduction Margie Washburn purchased the distributorship rights for Anheuser-Busch inBev products in Denver/Aurora, Colorado Area. Despite the fact that her company would operate within an environment of still competition, she was determined to reach success through personal selling tactics and effective database marketing (Clow & Baack, 2012). Types of data to be collected by the distributorship about individual customers The distributorship must collect different types of information from individual customers. These include information about if they know the products and brands, how they relate to her products and brands, their views... and information...
3 Pages(750 words)Assignment

Integrated Marketing Communication

... Integrated Marketing Communication Introduction The process communication refers to the transmission, receiving as well as the processing of information related to the product that has been already existing in the market or that has been newly launched (Madhavaram, Badrinarayanan & McDonald, 2005). The communication takes place between the buyers and the sellers, as the seller tries to sell the product using various communication strategies. The buyers sell the product to the sellers and collect feedback from them regarding its quality and durability. Further, the integrated marketing...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Apple Inc. Integrated Marketing Communication for FREE!

Contact Us