Apple Inc. Integrated Marketing Communication.
The present age of business environment has been dubbed as the age of immense competition characterized by high fluctuations and turbulence in the business environments…
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The present study would analyze the business strategies of Apple Inc one of the most formidable brands present in the market. The choice of the organization assumes significance considering the magnanimous image of the brand that is known as a synonym for innovations in the business markets.
Origin Growth and History of Organization
Apple Inc is a US based multinational organization engaged in manufacture of digital electronics and computer hardware equipments. The company was founded in the year 1976 by the name of Apple Computers Inc and since then it has grown into a mammoth organization with a formidable brand image. In the year 2007 the company renamed itself as Apple Inc. The company is presently listed on the bourses of the NASDAQ and the New York Stock Exchange. The company is presently headed by Steve Jobs one of the most dynamic business leaders of the modern world. The company is known for its innovations in technology and bringing out cutting edge technology products that are unmatched by any of its competitors in the market. Apple Inc was one of the pioneers in the industry that designed computers like mackintosh (Apple, 2011).
Analysis of Company’s Vision and Mission Statement The mission and vision of the organization is to be an innovative market player that manufactures products that are unique, distinctive and highly innovative in the market. The main mission statement of the organization is “an apple at every desk” (Birnbaum, 2009). The company aims to create innovations that are simple yet elegant and are highly technology intensive. The company’s mission is to provide the best quality and innovative products to customers across the globe. The company aims to be a global leader in its product category and has accordingly made a global presence by having a dedicated presence in almost all the major economies of the world. The vision and mission statements can be largely correlated with its business strategies that involved launch of products like I-phones, I-pad’s that are highly technology intensive and have attracted a huge attention from the target market audience by virtue of their innovative features. Product Portfolios Apple Inc has an impressive product portfolio comprised of a large array of innovative product offerings. Apart from the company’s traditional products like Mac the company also manufactures a range of other products including iPod’s, iPhone, and iTunes. IPod’s include portable music players that have a sleek design and highly attractive features that allows audio as well as video files to be run by the user. I phone is yet another innovation developed by the organization in the lucrative mobile telephone segment. The unique product tries to amalgamate the excitement of a mobile phone with innovative features like excellent graphics and computing options. The delightful looks make it an attractive option for any individual. Apple also made a foray into the software industry with the launch of the Apple I tunes. This product is essentially a music player that is compatible with both iPods as well as personal computers. In addition to this the company has also produced software’
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The study presents some benefits of the effective marketing that include increase in the market share, market penetration, ability to communicate a change in the product line, achievement of market dominance, achievement of competitive edge, and increase in the awareness among the customers about the products of the company.
Conclusions : page 15 6. References : page 16 Executive Summary International business and marketing are growing day by day because of the favourable business climate existing everywhere at present. The entry of globalization has revolutionised and rewrote many of the existing traditional business principles and concepts.
It appears to be a four-way battle between stiff competitors. As the economy rebounds and consumer-confidence, slowly returns to the market, all businesses are looking for methods to promote themselves back to the public. Given the main disciplines of communication, business people are contemplating which avenue to pursue.
Apple leads the industry with its ability to control the markets through innovations. Apple Inc is one of the world's largest technology companies with its headquarters in Silicon Valley reported profits of $1.67 billion. Amongst the competitors of Apple who reported losses was Microsoft which reported a very low profit margin.
The company selected for the paper is Apple Inc. The demonstration of the marketing principle and the concepts is done in the paper in four parts named as tasks. Task one presents the definitions of marketing and explains the marketing processes and concepts of Apple Inc.
In this regard the aspect of customer relationship management has gained widespread importance among the business organizations towards maintaining a cordial relationship with their existing customers. Organizations are leveraging the benefits of information technology to maintain favourable relationships with their customers.
Impacts of Globalization on Apple Inc.Contemporary business organizations have increasingly been led to options for globalization on a more pronounced and crucial scale. Due to developments in the macro-environment, diverse internal and external factors have contributed to the decision to expand organizations’ sphere of operations from local markets to international domain.
This concept emphasizes upon the harmonizing of different marketing channels and utilizing them in order to penetrate the minds of consumers. Major components of Integrated Marketing Communications include personal selling, direct marketing, advertising, public relations, publicity etc.
The report will explore the trends and changes in marketing strategies adopted by Apple in past and present. Apart from that, the report will also focus on effectiveness of these strategies in different situations, failures and how the company recovered from failed strategies in past, and understanding exact needs of the consumers.
In general, IMC combines both the traditional and non-traditional marketing modes. The collaboration is done with modern promotional means which reinforces the marketing channels. In the modern market, numerous IMC
3 Pages(750 words)Essay
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