Marketing plan on the composition - the Mind the Gap - Assignment Example

By The of the The of the School The and where it is located The Contents Contents Background……………………………………………………………………………….………4 Music distribution…………………………………………………………………………………4 Current music industry………………………………………………. ………...…………………5 Music distribution ………………………………………………………………………….……..6 Broadcast………………………………………………………………………………………….6 Distribution ……………………………………………………………………………………….8 Regional performance………………………………………………………………………….…8 Tour support……………………………………………………………………….……..………8 Bibliography …………………………………………………………………….……………....9 Background The composure of the Mind the Gap! borrows heavily from electronic sub genre which entails elements of non – traditional electronic instruments and incorporated sound manipulation technology which from the back ground of the musical composition. (Jones, 2007, Pp234). The genre was originally pioneered by avant-garde classical. the electronic music were derived from abstract noise collages that were synthesized through the application of the tapes loops , sirens , oscillations and filed recordings. The beginners of the music genre designed the use of the traditional rhythms and corresponding melodies (Kotler & Scheff, 2006, Pp56). The designer was Raymond Scott. From around 1960 with commencement with silver apples and white Noise bands, the electronic music has perpetually filtered through into pop music with its eventual financial marketability conducted in 1980s and the advancement of the Synth Pop. Historically, the genre has gone forward to grab grooves in the 70s and funk or disco in the electronic composition. After that electronic become an original entity of itself resulting in the spinning of the new sounds and subsequent subgenres. The initial breakthrough began in post- disco environment on the environs of Chicago (Kotler & Scheff, 2006, Pp56). Current music industry Mind the Gap! Is an independent record that I have composed ad plans to introduce my talented friend based in Cyprus who has will then compose the lyrics to the music. The music borrows from the events of experienced when train comes close to the platform. The independent single invests hugely in the ever growing funs of electronic music that anticipates locally composed electronic music. Currently, the music genre assumes close to 10% percent of the market share for close to 10 years. Globally , the music is hugely valued by close to 3 billion people mainly youths who consumes the audio contest in terms of the CDs, MPs, sheet music and file downloads with further licensed deals(King & Feist, 2009, Pp45). The expected sales of the audio content are likely to facilitate collection of close to $200,000 by the end of the production month. Music distribution The sale of the single will mainly through independent distributor and other noted music stores as the expected supply to channel of reaching the anticipated clients. Currently, the inclusions of the digital sales of contents is highly appreciative for instance with introduction of the digital aggregators like iTunes. This channel mostly avail much needed contents to the market segment of demographic classification of between. The single will also cause tremors in the middle class people, mixed races and colleges graduates who are to consider style of music frequently Lathrop, T. (2007, Pp45). The distribution of the groups copies are currently handled by the BMG UK digital contents. The firm has been promoting several past productions of the group for virtually seven years under which they have been active in the music industry. The company has mostly entailed the sale of the hard audio copies through the disks. Other copies have been sold through Amazon online model. Through incorporation of the different DJs several tunes originating from these songs have been designed and sold through the phone tunes section Broadcasts With production of the music in place, the single sales shall employ inclusion of non –commercial college and subsequent public radios. Internet broadcast is also likely because market stirs thus improving the extents of quality derived from the sales. In augmented results are likely be scooped from introduction of the print media in the broadcasts of the song (King & Feist, 2009, Pp45). Market competition The single is likely to encounter competitive market status from other genres loved by youth like the Hiphop , but the loyal clients are also very much noted. With introduction of the new genre in the global market listeners and audience have always been positively responding to the songs originating from the genre. The competition on the song is also anticipated from hundreds of independent labels in market with song writer from American musical industry (King & Feist, 2009, Pp45). Musical performance Following the recording of the Mind the Gap! I shall organize well planned intensive performances all far and round around various localities. Utilization of clubs and great events sections for unraveling the full potentials of the single. Universities and colleges are hugely responding the expounded growth of the music genre. the rewards scooped from performance are highly recognizable since most artist assume are highly affected by piracy and therefore main artistic rewards come from the performance undertaken and managed by promoters who avail significant organizing and planning of the songs (King & Feist, 2009, Pp45). With well designed format of entertainment, possibly weekly entertainment club performance would prompt critical income to increase the income and even avail the relevance of advertisement to the song single (King & Feist, 2009, Pp45). Regional of performance The genre is highly appreciated in urban settings as compared or contrasted to the rural settings. Most urban setting youths are typically oriented to the night clubs and rave (Scott, Halligan & Blakesberg, 2010, Pp67). Tour support The artists (we) incorporates technical support and transport aid for transport to their various destinations with the application of Gizzards Tour Company. The company provides exclusive motor buses that are very efficient and trustworthy is deluxe transport at very accommodative rates Crandall, S., & Vega, D. (2006). Bibliography Scott, D. M., Halligan, B., & Blakesberg, J. (2010). Marketing Lessons From The Grateful Dead What Every Business Can Learn From The Most Iconic Band In History. Hoboken, Nj, Wiley. Http://Www.Books24x7.Com/Marc.Asp?Bookid=36518. Jones, R. O. (2007). Marketing Violent Entertainment To Children. New York, Novinka Books. Kotler, P., & Scheff, J. (2006). Standing Room Only: Strategies For Marketing The Performing Arts. Boston, Mass, Harvard Business School Press. King, M., & Feist, J. (2009). Music Marketing: Press, Promotion, Distribution, And Retail. Boston, Mass, Berklee Press. Lathrop, T. (2007). This Business Of Global Music Marketing. New York, Ny, Billboard Books. Http://Www.Contentreserve.Com/Titleinfo.Asp?Id={Ba21425d-F259-4bdc-9330-2b38c1c29099}&Format=410. Lathrop, T., & Pettigrew, J. (2003). This Business Of Music Marketing & Promotion. New York, Billboard Books. Baker, B. (2013). Guerrilla Music Marketing Handbook: 201 Self -Promotion Ideas For Songwriters, Musicians And Bands On A Budget. St. Louis, Mo, Spotlight Publications. Crandall, S., & Vega, D. (2006). Xtreme Music Marketing. [S.L.], Susan Crandall And Ducado Vega. Read More