Search engine marketing - Research Paper Example

Search engine marketing Travel industry has advanced dramatically through the introduction of the internet and has been promoted by social media, mobile web and online distribution. These key players have changed how we connect, convert and engage with customers. The models of these channels is through extranet and air space communication and have enhanced cost effectiveness, more online bookings, price integrity and easy reach of targeted segments of customers (Kennedy & Hauksson, pg.67). Their major characteristics relate to speed, effectiveness and vast storage.

Players relate to Online Travel Agencies, Global Distribution System and Orbitz.#2Players in the search engine marketing industry relate to Priceline.com, Rough Guides, Whatsonwhen, Expedia and Lastminute.com. These institutions are re- intermediation and cyber mediation companies that capture significant portions of the market and ensure that new products and services are created (Kennedy & Hauksson, pg.76). They have been modeled to save time and effort for the consumer by ensuring price competitiveness and value added services provision.

They contain IDTV models and mobile devices to provide easy interactions with the consumers. Their weakness is that they may be hacked and may contain irrelevant data which is not up to date. They are fast and speedy with regard to information relay. #3The main question that MediaContact wants answered relates to which channels generate more revenues and which channels bring the highest online reviews (Kennedy & Hauksson, pg.89). To address this issue, an analysis and review of the channels can be carried out so as to determine the most profitable channels as well as the busiest.

Works citedKennedy Anne & Hauksson Kristjan. Global search engine marketing: fine-tuning yourinternational search engine results. Indianapolis, Ind: Que, 2012. Print.