Analysis of Marketing Classification - Essay Example

Marketers need to have a good know-how of design, advertising, and development to be successful in this type of marketing. Offline marketing, on the other hand, involves the use of media such as television, radio, and newspapers for advertising. These are the conventional forms of marketing that companies have been successfully using over the years. Volkswagen has effectively made use of newspaper audio advertisements in emerging economies in its marketing campaigns. Another way of classifying marketing is through who finds whom.

When companies make efforts to reach their potential customers, it is called outbound marketing. In this type, organizations make efforts to market their products even if customers are not searching for them or just don’t need them. Marketers use tools such as billboards, newsletters, banners, and telephone calls to approach customers. The opposite of outbound marketing is inbound marketing. In this type of marketing, the customers start with a need for a product or service and then look out for companies that can fulfill their requirements.

When customers look out for a product or service on a search engine such as Yahoo or Google, search engine optimization helps in inbound marketing. Similarly, when a person looks to buy a home, he is using this type of marketing. Another way to classify marketing is through the use of marketing methods. When marketers need to send messages directly to customers without the use of middlemen or third parties, they make use of direct marketing. In this marketing, they make use of tools such as mail marketing, telemarketing, and direct selling.

In this marketing, the marketer directly faces the customer and hence can easily interpret the success or failure of his product or service and can work on its improvement with other organizational members. Indirect marketing comprises all other methods which are not direct. Thus, when a company uses Television, Newspapers, advertising agencies, and Internet, it is making use of indirect marketing. In indirect marketing, a company is farther from the reach of the customers but its reach is quite large as compared to direct marketing.

Hence, a company can save considerable costs through the use of indirect marketing. One of the ways to classify marketing is based on the nature of the customer. In Business to Business (B2B) marketing, companies sell products and services to each other on a large scale. Hence, companies mostly use direct marketing techniques so that they can develop personal relationships with each other and grow their business. Companies use Business to Consumer (B2C) marketing when they need to sell their products and services to customers or end consumers.