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Classification - Essay Example

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A company can pursue various types of marketing depending upon the customer needs, market environment, nature of the product or service offered and the level of competition. The most prevalent type of…
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Classification
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Download file to see previous pages Offline marketing on the other hand, involves use of media such as television, radio and newspapers for advertising. These are the conventional forms of marketing which companies have been successfully using over the years. Volkswagen has effectively made used of newspaper audio advertisements in emerging economies in its marketing campaigns.
Another way of classifying marketing is through who finds whom. When the companies make efforts to reach their potential customers, it is called as outbound marketing. In this type, organizations make efforts to market their products even if customers are not searching for them or just don’t need them. Marketers use tools such as billboards, newsletters, banners and telephone calls to approach the customers.
The opposite of outbound marketing is inbound marketing. In this type of marketing, the customers start with a need of a product or service and then look out for companies who can fulfill their requirement. When customers look out for a product or service on a search engine such as Yahoo or Google, the search engine optimization helps in inbound marketing. Similarly, when a person looks to buy a home, he is using this type of marketing.
Another way to classify marketing is through the use of marketing methods. When marketers need to send message directly to customers without use of middlemen or third parties, they make use of direct marketing. In this marketing, they make use of tools such as mail marketing, telemarketing and direct selling. In this marketing, the marketer directly faces the customer and hence can easily interpret the success or failure of his product or service and can work on its improvement with other organizational members.
Indirect marketing comprises of all other methods which are not direct. Thus, when a company uses Television, Newspapers, advertising agencies and Internet, it is making use of indirect ...Download file to see next pagesRead More
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