We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Geodemographic report using SPSS - Essay Example

Comments (0) Cite this document
Geodemographic report using SPSS 1. Introduction Geodeomgraphy is the art and science to understand the evolution of settlements into neighbourhoods. It amalgamates demography, geography and sociology to form profiles of people based on where they live. These geodemographic divisions are applied for commercial, social, research and government purposes…
Download full paperFile format: .doc, available for editing
Polish This Essay92.5% of users find it useful
Geodemographic report using SPSS
Read TextPreview

Extract of sample
"Geodemographic report using SPSS"

Download file to see previous pages Combining the dynamics of human population with the spatial and locational differences enabled researchers to comprehend the characteristics of population in different locations. Based on the demographic data, marketers target particular communities for various purposes ranging from marketing to politics. Essentially, geodemography is the comprehension of complicated socio-economic information by the use of structured statistical methods (Brimicombe, 2007). SPSS is one of the most commonly employed computer programme to analyze statistics and its manual of this programme stands as one of the most high-ranking books in sociology. Some of the other functions performed by this programme include deploying surveys, extracting data, analysis of text and collaboration and usage. SPSS is a relatively user-friendly programme that is in practical use to undertake research. It facilitates mining information from questionnaires and converting it into totals and percentages. In addition, it allows statistical calculations to be performed that help in estimating the significance of results. 2. Aim of The Area Classification The objective of my classification is to identify areas within the local authority (Worthing in West Sussex) where it is most suitable to start a charity campaign by targeting wealthier areas. This report contains the methodology, analysis and results of an independent appraisal and evaluation of the community in Worthing, West Sussex placed under wealth analysis. The goal of my classification and research was to identify different socio-economic and demographic areas within the local authority in Worthing, West Sussex. Based on this information, the community can then be segmented into different socio-economic strata. The charity campaigners can then easily differentiate between the wealthy and impoverished areas. The chances of receiving donations will escalate by targeting the affluent segment of society as indicated by studies on the matter (Gertner, 2008). Alternatively, the accumulated funds can be invested for the welfare of the underprivileged section of the society. The specific aims of the research are: 1. To identify income disparities; 2. To find out the level of qualifications and education in the community; 3. To provide financial support to the unemployed and boost the number of people in employment; 4. Increase the amount of volunteers in social care and promote a wider range of volunteer activities that people can undertake after adequate training and support; 5. To shift resources and change cultural norms away from wealth constituted in a few hands to a more equitable distribution of wealth. 3. Methodology and Practical Work In order to carry out a statistical analysis of the population segments in the target area, the statistics were gathered from the 2001 Aggregate Statistics Datasets. These data sets also had digital boundary data included with them in order to facilitate geodemographic concerns. The statistics were obtained by specifying the applicable district, county, region and country which in this case was Worthing in West Sussex. The major statistics were chosen from the Key Statistics dataset tables and were moved using a query designed in Microsoft Excel. This was followed by extracting the digital boundary for the target area. Excel was then used to calculate the percentage ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Geodemographic report using SPSS Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/statistics/1397302-geodemographic-report-using-spss
(Geodemographic Report Using SPSS Essay Example | Topics and Well Written Essays - 2500 Words)
“Geodemographic Report Using SPSS Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/statistics/1397302-geodemographic-report-using-spss.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
This exercise was carried out to get familiarization with use of SPSS in data generation and statistical analysis. The data generated using SPSS is attached as appendix ‘A’ to this report. SPSS was used to carry out the descriptive analysis of the data generated for two variables each having a sample size of 30 i.e., N=30 as shown below in table 1.
3 Pages(750 words)Essay
Research Data Analysis (using SPSS)
The transcription protocol was done on an informal basis. It was more of a conversational and on a one on one private setup. Both the interviewer and the respondent were very responsive to one another's overtures. Based on the interview, the Executive divulged his major concerns to affecting his company.
13 Pages(3250 words)Essay
Quantative analysis of social research data using SPSS
T tests were used to statistically assess the difference in means between men and women in each country. Since we are comparing means between two groups, it’s appropriate to use a t test. We assume that the
11 Pages(2750 words)Essay
Quantitative data analysis( By using IBM SPSS )
If you find these two mean values are very different, you need to investigate the data points further. 5. The Extreme values table gives you
10 Pages(2500 words)Essay
Research methods Quantitative Assessment using SPSS
The relationship between these variables is statistically significant, r(38) = .44, p < .01. There is a strong positive relationship between participant’s overall
3 Pages(750 words)Essay
marker may use their own judgment regarding whether the appendices attached provide sufficient evidence that the student entered the data and performed the analyses correctly. p-values may be reported as exact figures, or with reference to appropriate thresholds. For example if
4 Pages(1000 words)Essay
Research Method SPSS Report
The coefficient of linear relationship between Q3 and Q5 is - 0.026 by Kendall’s tau_b and -0.030 by Spearman’s Correlation. This means that there is a negative linear correlation between the two variables. It implies that the rise in occupational status reduces
2 Pages(500 words)Essay
Using SPSS computerized statistical tool

An ordinal scale is also known as a rank sale where variables are placed in a certain order while the difference between the variables is not known. Examples of its application are in Likert scales, such as measuring satisfaction, happiness, and discomfort among others. It can be best described by the median.

14 Pages(3500 words)Research Paper
In SPSS Assignment 4, you did a scatter plot to examine the relationship between the compensations of CEOs in the tourism industry and their respective firms’ performance measured by revenues. In this exercise, you are asked to test if there is any significant relationship
5 Pages(1250 words)Essay
Required to perform an Analysis of Variance using SPSS
In different parts of the country, advertisements are placed with either the local TV or a local radio station. The length of the advertisements is characterized as short, medium or long. Each combination of media and
3 Pages(750 words)Essay
Let us find you another Essay on topic Geodemographic report using SPSS for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us