Sustainable Solutions for Air Arabia - Thesis Proposal Example

This research will begin with the statement that Air Arabia is basically a low-cost airline company that offers flight services to at least 88 destinations throughout the Central Asia, Europe, Indian subcontinent, Middle East, and North Africa. In 2013, Air Arabia was able to receive an award for being the “best low-cost airline” company in the Middle East. During the 4th quarter of 2013, Air Arabia managed to earn a net profit of AED 94 million which is 12% higher as compared to its net profit during the 4th quarter of 2012.

To ensure that Air Arabia is able to maintain its competitive advantage within the aviation industry in UAE, it is best to compare to and contrast the strategic management used by this particular airline company with those of the flydubai and flynas. Aside from being able to contribute positively to the economic situation of a given country, sustainable solutions also make it possible for the key stakeholders to develop and implement effective solutions that will enable a business organization to fulfill its role in terms of protecting the overall welfare of people and the environment.

Basically, one of the main reasons for writing the paper is to enable the student gain a better knowledge, understanding and experiences when it comes to the application of strategic management theories and core concepts when analyzing the business situation of Air Arabia. The description of theories and core concepts will be tackled based on the weekly assigned tasks.