Nike's Branding Strategies Establishing Its Considerations of Culture and History - Research Proposal Example

Specialist Research Project on a "Fashion Icon" that is "NIKE" Table of Content Contents Justification of the research project topic 3 Objectives of the research project 4 Intended research outcome 5 Bibliography 7 Introduction Nike as a multinational corporation engages in a variety of business investments including design, manufacturing and wide-reaching marketing and promotion of footwear, sports apparel, accessories and services (Katz, 2004, 19). The strategic positioning and recognition of Nike as a “Fashion Icon” emanates from its business operative sections. The subject areas of branding and marketing, in addition to cultural and historical features constitute the success strategy of the operations as engaged by Nike. The branding as a strategy entails the entire characteristics of describing the business product to depict its value. The marketing entails presenting the business product to the customer, to create sales. Thus, these as features of business success, Nike invest largely in the various aspects of branding and marketing to establish customer loyalty; hence, establishing the successful; business culture and history as it possesses today. The company has strategic marketing capabilities that compliment the product and service brand accordingly for the successful engagement of the customer. Further, the subject area of cultural and historical developments relating to the company entails a listing of various structures established since the inception of the company. Thus, from these prospects of the company as a multinational operative corporation, the synthesis of the areas of branding and marketing, as well as, cultural and historical studies constitute the proposal of the research project. The proposed project will seek to explore the extent of these fashion business areas as they institute the profile of Nike Corporation. Justification of the research project topic Marketing entails the set of processes and tools engaged in promoting the business success. However, in developing an identity of the product or service the business engages the area of branding remains the influential factor for consideration. Further, organizational culture developed over time also defines the success of the business venture as developed in the area of operation. Thus, in selecting a portfolio to establish and synthesis the subject areas of marketing and branding in addition to cultural and historical studies, the “Fashion Icon” Nike, remains most conveniently placed as an illustrative reference. Branding entails the culture itself, the message that permeates and regulates the processes of the business (Katz, 2004, 39). Thus, the project proposal seeks to establish the common misconceptions over the subject areas of branding and marketing as they develop a culture and history of the business. The Nike cooperation as an established venture possesses rich content in the subject area; thus, selecting this particular research project topic. The successful context of the Nike cooperation in view of the business areas entails a historical tale of a hero’s journey. Nike engages a devious twist on its brand story, turning a customer into playing the roles of both the hero and villain. The company presents remarkably effective emotional branding to foster its marketing campaign. In the consideration of the customer loyalty as established by Nike, the marketing strategy they use today entails the centuries-old archetype of heroism in telling their history. As a powerful brand, Nike inspires fervent customer loyalty into its customers all over the world, using the emotional branding approaches and its archetype marketing features (Katz, 2004, 62). Thus, to elaborate accordingly on the business areas as applicable to the context of the proposed research project, the topic applies accordingly in the study. The proposal is viable, convenient and useful for future decision-making processes. The establishment of the research project proposal as established justifies the topic as selected. Objectives of the research project The proposed research project on the subject areas of branding and marketing as applies to the fashion business entails a vast consideration of various influential elements (Punch, 2008, 87). However, in the research proposal, the project seeks to establish findings on various objectives as applies to the business subject areas, basing on the case study of the “Fashion Icon” of Nike. The objectives of the project proposal include establishing the Nike branding aspects that formulate its culture and element of success. From this objective, the study will evaluate through the areas of product and service designing, development and manufacturing, to establish the entire aspect of the brand strategy as applies to the products and services of Nike in understanding the subject area of branding. Secondly, the proposal seeks to establish the marketing aspects of Nike. In this objective, the research project will establish the various elements such as product advertising and promotion that constitute the marketing history of Nike in creating the loyalty within its customer base. Further, the third objective will seek to establish a link between the product branding and marketing strategies as they relate to the cultural and historical aspects of the Nike Company, in evaluating the success elements of the fashion business as an industry (Marconi, 2009, 53). The project as proposed will engage the various platforms and procedures for the study to develop a founded report on the subject areas considered in the research. The old tale of Nike Corporation as a “Fashion Icon” will facilitate the research project as proposed in view of selected topic. Intended research outcome The research outcome as derives from the objectives of the proposal entails the establishment of independent findings on the fashion business areas of branding and marketing in relation to the cultural and historical development fields. The evidential aspects of the strategic branding and marketing strategies as applied by the “Fashion Icon” of Nike will help in establishing the intended outcome of the research. The research will evaluate the branding strategies as applied by the company, establishing its considerations of culture and history as they affect the emotional content of the product or service. The branding element is essential for the development of the fashion business in establishing brand loyalty by customers (Kotler & Keller, 2006, 37). Further, the features of advertising and product promotion as they develop a marketing strategy are also essential elements of the fashion business. The “Fashion Icon” of Nike continues to engage its customers accordingly in establishing a successful customer loyalty from its cultural and historical elements of heroism as a trademark in its branding and marketing strategy. Therefore, in view of these features, observable on the case study, the research project as proposed will establish the elements of branding and marketing in addition to cultural and historical elements as they impact the fashion business. The establishment of the findings of the research proposal will aid in constructing a report on the subject areas as they affect the fashion business, borrowing from practical examples of the Nike company operations. The findings will facilitate future decision-making procedures and influence establishment of other ventures considering the tow subject areas researched. Thus, these constitute the expected outcomes of the research. Timeline In view of the elemental aspects of consideration in the research proposal, the project will engage an extensive field n the process of planning a research proposal to the eventual production of the final design and research report (Gass & Assad, 2005, 67). Therefore, establishing a working timeline for the proposal, as well as, the research process, this project will consume a total of up to six weeks. In the first week, it will entail identifying and developing the topic, as well as preparing the work plan for the proposed research. Additionally, in the first week, there will be the presentation of the report and securing of the funding for the research project. In the second week, the research development will begin, in which, the research team will establish and familiarize with the entities and participants in the proposed research. The team will also prepare the research tools and elements in line with the objectives of the research proposal to ensure they stay focused in the course. The third week of the timeline will entail the procedural execution of the methodology. The research panel will congregate data from the participants and deposit the memos of the proposal accordingly. The fourth week will allow the research team to sort, scrutinize, analyze and discuss the findings of the research process. This stage will extend into the fifth week, in which it will combine with the writing of the final draft of the research proposal findings. The research team then produces the research proposal findings and presents to the reporting authority on the sixth week. Additionally, the timeline will also institute finer details in view of the operational schedule of the proposed research. Thus, the proposed research project entails remarkably viable elements in view of the timeline considerations and budgetary allocations. Bibliography Gass, S. I., & Assad, A. 2005. An annotated timeline of operations research an informal history. Springer E-Books. [New York?], Kluwer Academic Publishers. Katz, D. R. (2004). Just do it: the Nike spirit in the corporate world. New York, Random House. Kotler, P., & Keller, K. L. 2006. Marketing management. Upper Saddle River, NJ, Prentice- Hall. Marconi, J. 2009. The brand marketing book: creating, managing, and extending the value of your brand. Lincolnwood, IL, NTC Business Books. Punch, K. F. 2008. Developing effective research proposals. London [u.a.], SAGE. Read More