Marketing Planning and Strategy - Assignment Example

Marketing Planning and StrategyQ1. Marketing has a definition as a process in management via which services and goods face transfer from concept to the consumer. Marketing as a process entails combination of the four, marketing strategies, which include; -Identification of the product, its selection and development -The process of determining the product’s value -Identification of a mode of distributing the product to the consumer. -The process of developing and implementing a strategy for promoting the product to the consumers Marketing is, therefore, the process of acquiring the appropriate skills that improve the marketing process.

The marketing professional entails acquisition of skills that allow the individuals to associate effectively with the target market (Payne, 2002).Q2. Enrollment to a marketing program is a need since it an important course in that, after completion, will allow an individual to peruse a career efficiently by use of the skills acquired in the program. In addition, the course will assist in acquiring basic skills that enhance effective communication and relation with various individuals (Danie, 2014).Q3. The consumers of a given product have the needs and want to satisfy through purchasing a particular product and the marketer is responsible for convincing the consumer on how the product will satisfy their needs and wants (Dierksmeier, 2013).Q4. No.

this is because marketers evaluate the product and the needs, which it can satisfy before deciding on the target market.Q5. Apple serves as a perfect company that effectively focuses on its target market while Motorola electronics does not have a specific target market.Q6. Yes. The program targets young individuals with a desire to pursue a career in marketing implying that an effective study to identify the target market.Q7. Yes. The course covers all the required areas for an efficient marketer.

ReferencesDaniel, A., & others,. (2014). Revisiting the Issue of Marketing Education and Professional Practice in Nigeria. Global Journal Of Management And Business Research, 13(10).Payne, A. (2002). Marketing for the professional service firm. Practice Management: New Perspectives For The Construction Professional, 74.Dierksmeier, C. (2013). Wants vs. Needs: On the Philosophical Bases of Humanistic Marketing. Humanism in Business, Book Series, Palgrave/MacMillan, Forthcoming.