Vision Statement for Prince Mohammad Bin Fahd University - Assignment Example

Marketing Planning and Strategy Marketing Planning and Strategy Established in 2008, Prince Mohammad bin Fahd (PMU)is a new private university located in Al-Khober in the Eastern Province of Saudi Arabia. High quality education is the main product of Prince Mohammad bin Fahd University (PMU, 2014). The organization has been amercing immense growth in offering higher education subject to its highly innovative student-centered approach that influences the quality of education offered at the university (PMU, 2014). The university adopts new technologies to ensure that it produces competitive graduates. Such technologies apply in the teaching methodology and curriculum development that include all-time internet connectivity, online courseware (Blackboard), and online registration (PMU, 2014). PMU molds its students to become academic, social, and economic achievers. In admitting students, PMU follows the Saudi Arabian governing rules and regulation of higher education without consideration to nationality geographical origin, or religion (PMU, 2014). Under the leadership of university Deanships, PMU offers various courses and adopts the North America model that relies on the credit hour system to value such academic programs (PMU, 2014). Moreover, the university Deanships plans and executes the organization’s strategic plans through the help of the staff, sponsors, management, faculty, government, students, and nongovernmental organizations (PMU, 2014). Indeed, the organization offers scholarship to bright students in partnership with various donors. By 2012, the organization planned to admit about 5,500 students where the financial aid and the tuition fees paid by students derive financial stability and management in the university. PMU faces immense competition from public universities like King Saud University and King Abdulaziz University (4 International Colleges & Universities, 2014). In seeking to achieve its mission and vision, the university follows a defined marketing plan and strategy. Vision Statement for Prince Mohammad bin Fahd University (PMU) Prince Mohammad bin Fahd University has a long-term vision of ensuring that the university achieves a unique and distinguished recognition of becoming a higher education institution with resultant benefits to the students, community, and administration. PMU seeks to achieve this by preparing students to become future professionals in various fields of human knowledge and its application. Moreover, the university aims at adopting new technological methodologies and innovations to pursue its objectives. Prince Mohammad bin Fahd University seeks to enhance and develop intelligence, competence, and experience among the students who graduate from the institution. The organization focuses on bridging the gap between the academic, community, and business societies by offering courses that support social, academic, and economic aspects. Indeed, Prince Mohammad bin Fahd University focuses on developing and producing high quality graduates that have the capacity to assume leadership roles in various fields including business, academic, and political fields. Moreover, PMU’s vision seeks to satisfy the diverse needs of the staff, students, community, and other stakeholders by offering high quality education that meets different needs. The organization abhors the use of advanced technologies with an aim of enhancing its services to the stakeholders. Notably, the vision is very clear and is seemingly efficient in achieving the organization’s objectives. Given a clear and effective marketing plan and strategy, the university will achieve its vision. Mission Statement for Prince Mohammad bin Fahd University (PMU) The university has a clear mission to achieve various objectives. Indeed, the university has a mission to foster the development of human intelligence and advancement of human knowledge on various fields. In preparing the students for future professionalism in diverse sectors, the university aims at adopting and maximizing advanced technologies in the teaching methodology and curriculum development. The university has a mission of addressing the real needs of the immediate environment by establishing a correlation between career programs and effective specializations. As such, the organization has an objective of transforming the graduates to community leaders with a capacity to carry out their mandate and offer solutions to various problems by adopting critical thinking, self-development, and collective work. Moreover, the university has a mission to foster corporate social responsibility by offering community service via consistent orientation and education. The organization aims at using applied research and technical consultation to initiate and monitor researches that seek to address the continued community issues. Through the adoption of innovative technologies at the university, PMU will advance human intelligence and promote knowledge development in specific domains, which leads to professional graduates. The university has a mission of encouraging the graduates to engage in community building and leadership where the community and environmental needs are at the heart of the university’s academic programs. As such, the university pursues its mission to become one of the perfect and favorite universities in Saudi Arabia by offering high quality education, adopting innovative technologies, and fostering community building. With a clear marketing plan and strategy, PMU will achieve this mission. Value proposition of Prince Mohammad bin Fahd University Prince Mohammad bin Fahd University is a new private university established in 2008 based in Al-Khober in the Eastern Province of Saudi Arabia that offers high quality education to qualified students that helps the graduates to address diverse economic, social, and academic problems in the immediate community (PMU, 2014). Indeed, Prince Mohammad bin Fahd University offers high quality university education to qualified students straight from high school, individuals pursuing further education, and older people who seek to advance university education through the undergraduate and graduate programs offered by the university that include engineering, arts & sciences, computer engineering and science, business administration, law, and graduate degree programs (PMU, 2014). The university offers high quality education to both male and female students from Saudi Arabia and other nations after satisfying the Saudi Arabian governing rules and regulation of higher education that disregard the nationality, geographical origin, or religion of the students (PMU, 2014). Through scholarships, academic development, and innovative technologies, PMU produces specialized and marketable graduates with a capacity to take leadership roles and provide solutions to adverse social, legal, economic, and academic problems in the community (PMU, 2014). There are key benefits or features derived from studying at Prince Mohammad bin Fahd University as seen below. Use of innovation in the teaching methodology and curriculum development that fosters high quality education All-time internet connectivity, online courseware (Blackboard), and online registration that enhances accessibility, communication, and connectivity Availability of numerous career programs that provide a variety of opportunities for the students to develop additional skills in their six core competencies The Campus Life Department provide programs and services that enhance the student’s educational experience which include Housing/Residence Halls, Activities, Dining, Recreational Sports, Media Center, Picture Gallery, and healthcare & counseling services (PMU, 2014) Offers different scholarships to bright students that enhances high quality graduates Produces specialized and competitive graduates that result to individual and community success Charges convenient fees that allows many students to access education at the university Has enough and highly qualified staff and faculty that enhances knowledge and intelligence development Has a stable leadership, respects cultural diversity, and participates in community building Has an established Alumni Association, professional development center, and various sponsors Financially stable and has suitable infrastructure that supports its objectives Has Quality & Accreditation certificate that meets the Saudi National Commission for Assessment and Academic Accreditation (NCAAA) standards (PMU, 2014) Visuals Annual Charity Run 2011 Library services Recreational sports References 4 International Colleges & Universities. (2014). UNIVERSITIES IN SAUDI ARABIA. Retrieved from: http://www.4icu.org/sa/ Prince Mohammad bin Fahd University. (2014). About PMU. Retrieved from: http://www.pmu.edu.sa/About/About.aspx Read More