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Marketing Planning and Strategy (Poject)1 - Assignment Example

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Established in 2008, Prince Mohammad bin Fahd University (PMU) is a new private university located in Al-Khober in the Eastern Province of Saudi Arabia. High quality education is the main product of Prince Mohammad bin Fahd University (PMU, 2014). The organization has been…
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Download file to see previous pages technologies apply in the teaching methodology and curriculum development that include all-time internet connectivity, online courseware (Blackboard), and online registration (PMU, 2014). PMU molds its students to become academic, social, and economic achievers. In admitting students, PMU follows the Saudi Arabian governing rules and regulation of higher education without consideration to nationality geographical origin, or religion (PMU, 2014).
Under the leadership of university Deanships, PMU offers various courses and adopts the North America model that relies on the credit hour system to value such academic programs (PMU, 2014). Moreover, the university Deanships plans and executes the organization’s strategic plans through the help of the staff, sponsors, management, faculty, government, students, and nongovernmental organizations (PMU, 2014). Indeed, the organization offers scholarship to bright students in partnership with various donors. By 2012, the organization planned to admit about 5,500 students where the financial aid and the tuition fees paid by students derive financial stability and management in the university. PMU faces immense competition from public universities like King Saud University and King Abdulaziz University (4 International Colleges & Universities, 2014). In seeking to achieve its mission and vision, the university follows a defined marketing plan and strategy.
Prince Mohammad bin Fahd University has a long-term vision of ensuring that the university achieves a unique and distinguished recognition of becoming a higher education institution with resultant benefits to the students, community, and administration. PMU seeks to achieve this by preparing students to become future professionals in various fields of human knowledge and its application. Moreover, the university aims at adopting new technological methodologies and innovations to pursue its objectives. Prince Mohammad bin Fahd University seeks to enhance and develop ...Download file to see next pagesRead More
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