Ethical and Legal Lapses of Airbus - Case Study Example

In the case of India, both Indian Aviation and Airbus have benefitted from the deal either it was the initial offer of 19 airbus planes or the order placed in 2000 for demanding 43 airbus planes. Airbus received massive orders worth $2 billion and Indian Aviation enjoyed kickbacks from airbus. In the case of the Syrian Scandal, Airbus got lucky to go by refusing the kickbacks to Syria officials and made the deal successful. In the Syrian scandal, ministers of foreign affairs, middlemen, and transport ministers suffered a loss as fines and punishments were lodged against them. Finally in the case of Canada Airbus and the Canadian Prime Minister reaped the benefits from the deal but Air Canada suffered in terms of higher costs and investigations.

Q 4) Do you think that Boeing and Airbus behave differently in marketing their aircraft around the globe? How and why?
Boeing and Airbus have different marketing strategies around the globe. Boeing is renowned for their competitive prices and the quality of their planes. Whilst on the other hand airbus has consistently been blamed for kickbacks, and high commissions to politicians, and middlemen. The marketing strategy of Boeing revolved around lowering market prices which attracts more customers and in turn broadens the customer base and revenue for them. In contrast to Boeing, Airbus has a different perspective on acquiring customers. They believe that the role of middleman and commission motivates individuals to use their influence and earn them customers in return. Read More