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Ethic - Case Study Example

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In Sabena Airways case Belgium government ended up at the losing side since they had 51% stakes in the company whereas Airbus benefited…
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Ethic
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Download file to see previous pages iation and Airbus have benefitted from the deal either it was the initial offer of 19 airbus planes or the order placed in 2000 for demanding 43 airbus planes. Airbus received massive order of worth $2 billion and Indian Aviation enjoyed kickbacks from airbus. In the case of Syrian Scandal, Airbus got lucky to go by refusing the kickbacks to Syria officials and made the deal successful. In Syrian scandal, minister of foreign affairs, middleman and transport ministers suffered the loss as fines and punishments were lodged against them. Finally in case of Canada Airbus and the Canadian Prime Minister reaped the benefits from the deal but Air Canada suffered in terms of higher costs and investigations.
Boeing and Airbus have their different marketing strategies around the globe. Boeing is renowned for their competitive prices and quality of their planes. Whilst on the other hand airbus has consistently been blamed for kickbacks, high commissions to politicians and to the middlemen. Marketing strategy of Boeing revolved around lowering market prices which attracts more customers and in turn broadens the customer base and revenue for them. In contrast to Boeing, Airbus has totally different perspective about acquiring customer. They believe that the role of middleman and commission motivates individuals to use their influence and earn them customers in ...Download file to see next pagesRead More
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