Advertising Strategy - Assignment Example

Tactics are techniques of marketing used or needed for one to accomplish a strategic objective. When targeting aspecific group or demography, it is a way that is effective in increasing the customer base. In market research, the target demography enjoys a particular television or radio program. It is significant that the owners of the hotel design commercials that relay a message to potential clients. Ocho Rios can come up with tactics of advertising that will increase the customer base. Below are some of the techniques or tactics that I believe will be handy in ensuring that the hotel wins more customers.

Advertising has grown and evolved into a complex form of communication with thousands of different methods of business to get a message to the consumer. The hotel can also come up with ways to advertise itself to the public through making of appropriate use of touchy images and portraits of the hotel in the newspapers, using of words and phrases that will attract customers to it. The advertisements can create the desire in the clients to want to be part of the hotel and the people enjoying the good things that the hotel has to offer.

Some cave paintings can also come in handy when it comes to ensuring that the hotel is well advertised. The most effective advertising tactic is making an adoption of a single strategy that is clear and corresponding to the needs of the people around the hotel. The business financial resource is what needs to dictate the tactic of advertising. One can run public promotion across the town or make the advertisement on radio and television. For instance, a campaign can promote a product’s prices that are low while radio and television advertisement can promote services a and products that are of high quality.

This will ensure that the tactic corresponds with the gain accrued from the sale of the same product or service. Another good tactic is ensuring that the target population has access to the advert and can be wooed towards joining the Ocho Rios fraternity. This can be measurable by the turn out in customers after the advert. Different adverts should have a diversified approach to prices and services offered in order to attract customers of all calibers. More so, the adverts should be content based rather than emphasizing on the prices.

It should show the quality of services offered by the hotel and the serenity of the environment where it is located rather than making rounds on the pricing. Customers can pay any amount for services offered provided they enjoy and are satisfied with the services. This is measurable because it will be easy to tell the customer base after they have met the advert and made up their mind on whether to come or not. Lastly, the hotel can also make sure that any customer who visits the place receives perfect services that will make them preach the good name of the hotel to the public.

That is a sure way of maintaining customers and making more customers through them. This is automatic because everyone would want to visit a place where they are treated to their satisfaction. Work Cited Advertising Techniques. Owatonna, Minn.: Learning ZoneXpress, 2006. Computer file.