Choose an ad from a magazine, television, or radio for brief analysis, or critique - Essay Example

Old Spice Advertisement; ‘The Man Your Man Could Smell Like’ Old Spice Advertisement; ‘The Man Your Man Could Smell Like’ In the contemporary world of intense business competition and brisk technological advancements, succinct and eye-catching advertisement captivates or motivates millions of customers to the purchase of a certain commodity that in turn increases revenue. In essence, an advertisement analysis essay integrates the entire structure of advertising campaign and brings out a clear outline of the goals directed towards existing and potential customers.

An outstanding advertisement should not only be pleasing to the eye but also should go further and strike need to a customer and subsequently present a viable solution to it. Moreover, an advertisement has to capture a customer’s attention and lure him or her into indulging the use of the good or service. An example of an advertisement on television is the Old Spice Advertisement; ‘The Man Your Man Could Smell Like’. Old Spice, being a major company known for men’s hygienic products has sort a line of men’s body wash that convey an appealing and humorous advertising campaign.

The advertisement implies that by using Old Spice products, a man will become the ultimate man or in other words more similar to the Old Spice man. Arguably, the advertisement aims to capture men and draw them near to needs of women, giving them an ideal image of how a man should be and smell and thus building up a sexual theme that draws attention (Nutt, 1). The advertisement entails a series of different sports-stars and actors that portray how fit, and good they look to highlight their body wash.

One of the actors by the name Mustafa comes out of a shower clad only in a towel and talks directly to women viewers, telling them alternatively look at him than the man sited next to them for the implied comparison in which no man could come out very well. In the advertisement, Mustafa goes ahead and says that the man sitting beside them is unfortunately not him. The advertisement further displays scenes of Mustafa in romantic fantasy-like settings meant to appeal women. Although the advertisement endeavors to appeal women and make them think that their men are the most interesting in the world, it will not make him build a kitchen or make a cake for the woman but just only sniff him and imagine he would.

In addition, the advertisement goes after men emotionally by making them feel that he is not the kind man his woman expects. This ultimately undermines the self-esteem of the man. Despite the fallacies in the advertisement, it promotes an ideal of how a real man should be by making him react emotionally and appeal directly to his vanity, masculinity and even his insecurity in his ability to attract, impress, and keep women (Nutt,2). The advertisement is further effective since the sexual content in it is not overdone and thus mixed with the right amount of humor that does not offend.

In addition, the advertisement aims to express how a man can become a superman by washing with a certain band of soap. Old Spice, by appealing to women, making men desire to look and smell like a manly and by using old-fashion sex appeal has created a successful advertising campaign.ReferencesOld Spice Advertisement; ‘The Man Your Man Could Smell Like’ Retrieved on September 10, 2012. From http://www.youtube.com/watch?v=owGykVbfgUENutt, A. Ezine Articles. (How the Wrong Advertising Strategy Can Kill Your Brand) Retrieved on September 10, 2012.

From http://ezinearticles.com/?How-the-Wrong-Advertising-Strategy-Can-Kill-Your-Brand&id=2707426