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The Analysis of Glamour Magazine - Case Study Example

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This case study "The analysis of Glamour magazine" describes the print industry in the UK and gives a detailed analysis of Glamour magazine (its backgorund, content, target audience, strengths and weaknesses)…
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The Analysis of Glamour Magazine
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Download file to see previous pages The product was appreciated and accepted by its readers group. This paper covers introduction of UK print industry. It discusses various publications within that. The next section deals the analysis of Glamour magazine. Here environmental analysis with PEST analysis is done. The other section deals with 4 P’s of marketing for Glamour magazine in UK.
The print industry in UK is one of the oldest and largest industries. This industry directly employs more than 340,000 workers. People involve in other kind of employments like freelancers, short-term contract and others will increase the number further. This is a very competitive industry. Print industry serves the information need of large segment of population. Introduction of various other medias has little impact on the printing industry. The other media includes radio, Television, local cable and Internet. All these mode of infotainment has some attractions and some drawbacks. This is due to handiness, coverage and content along with other strategies the publications are not just surviving but also able to make good revenues.
The recent ABC figure has indicated that the leader in overall market is “What’s on TV”. Overall industry has faced some losses in its performance. The leader “What’s on TV” has seen a dip of approximately 10%. Other magazines like Glamour, which ranked 9 in the list of all magazines, experienced loss of 3.9 % while its closest competitor ad previous market leader “Cosmopolitan” at 19th position has experienced a loss of 0.3%. This indicates many things. It can be due to some promotional campaign or specific news covered on last circulation period or strategies adopted by Glamour last year. It can also be an indicator of more loyal reader of “Cosmopolitan” than “Glamour”. The dip in almost all magazines can be indicator of shift in the reader’s preferences and choices for media. The revenue model of most f the publication is advertisement driven. ...Download file to see next pagesRead More
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