Business Report to managment on online entertainment - Essay Example

The special features will include a visually rich content, streaming video linkages to various features, flash and banner advertisements, additional benefits to members as emails on entertainment related activities including alerts on mobile, briefs on stars and music icons, gossip related news to achieve an emotional link up, games, quizzes and event markers. The company logo and motif is as given below:- The company philosophy will be as indicated in its name, to provide holistic entertainment value to persons at one location that is its web site.

EntertainmentYou.com will be located in Los Angeles the hub of all entertainment and gaming activity in the World. It will have a lean organization which would be cellular and networked. A large quantum of work will be outsourced. However a minimal required employee profile will have to be maintained. Thus there will be a number of departments. A privacy policy will also be declared. This is essential to build confidence of the customer that his personal data is safe with the company. Customer policy and terms of reference will be clearly stated and personnel will have to accept the terms and conditions before becoming members.

There are a number of companies operating in the on line entertainment segment of e business. Some of these are subsidiaries of large entertainment corporations as Sony. These are operating multiple entertainment sites which offer a variety of audio and video services including movies, music and even dating services. Three of these organizations are being covered in the competitor survey given below as follows:-(a) Eonline.com - URL - http://www.eonline.com.(b) Abc.com - URL - http://www.abc.com/(c) 1netcentral.

com - http://www.1netcentral.comThese sites have been selected based on the popularity ratings as per Google search, the range of services provided and the variety of communications, new media inputs and overall popularity. A varied profile of the content provided by each site has been attempted to enable drawing maximum inputs for planning EntertainYou.com. Each site is being covered in detail as given below.Eonline.com E! Online is an entertainment web site which caters for a large number of entertainment needs of the modern consumer.

These include music and movie reviews, coverage of live events, branded merchandise for film, TV and music enthusiasts, in addition to the latest daily news and celebrity information. The site places its USP as a fun and some what irreverent tone. Its popularity is identified by the 2.5 million users that it gets. Being a subsidiary of E! Entertainment Television Inc which is a large producer and distributor of entertainment news and life style programmes, it has ready stock of information and content available from this reliable source.

Over the years it has also created an archive of 16,000 news stories and has a wide range of popular columnists