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The Online Market - Report Example

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This work called "The Online Market" describes a gradual shift of customers from the usual brick-and-mortar shopping to online shopping has been observed in the UK since 2005. The author outlines the statistics of the Generation Online website, convenient features, and benefits…
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The Online Market
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Extract of sample "The Online Market"

Download file to see previous pages The following are reviews of customers of various online retail shops such as M&S, Chums, MarshallWard, Tescos, Generation Online, AA, ASOS, Dresses, Woolovers, Gothic Shop, Pink Girl Dresses, Jacamo, Discount Urban Wear, M and M Direct, Dorothy Perkins, Home, Universal Textiles, EnVie Lingerie and Swimwear, My Tights, Laskys, Figleaves, Dress4Less, Evans, DressRail, FF Chloe replica Bags, Fancy Dress Outfitters, and Fallen Hero UK, on various issues related to online shopping.
Most respondents feel that online shopping is great because they can easily navigate from one online shop to the next and look for the exact item they want at the price they want it to be. It can be inferred from their statements that the primary advantage of shopping online is the convenience and ease of armchair shopping in one’s home as well as the ease of hopping from one side to the other and make choices therefrom from a variety of items without having to venture outside of one’s home. The speed of service and delivery of items are associated with online shopping convenience.
There were respondents who have indicated that the undesirable features of online shopping. R1 and R2 claimed that the goods that were delivered to them did not match what the goods that were displayed online and as a result of which they were dissatisfied.
Moreover, there are goods that cannot be purchased online simply because they needed to be seen personally according to R3, which, therefore, makes some people like R4 preferring the brick-and-mortar store to online shops.
Jacamo reviews indicate “There are more positive reviews of females about the online retailers offering the female clothing and accessories, while, there are comparatively less few reviews of the men about the websites offering menswear.” (Reviews at jacamo.com)
Moreover, the Generation Online website cites the statistics showing the age group between 18-32 years old as constituting the number of most internet users leading to the conclusion that this age group must also constitute the biggest online shoppers. Nonetheless, R1 and R2 indicated otherwise.
R 1 states “Not well versed with computerized sales but the use of online retailers is exhilarating because of their convenient features and benefits” at Review center website. ...Download file to see next pagesRead More
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