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Survey - Essay Example

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The main purpose of this report was to investigate whether Wal-Mart needs to provide price matching information match competitor’s online prices with the aim of boosting sales. A survey on online shopper’s reaction to price changes and price matching information was…
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Survey
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Download file to see previous pages A recommendation is therefore given that strategies should immediately employed to price match products in the online market.
The internet market has grown considerably in the past couple of years. Statistics show that the number of online shoppers reached an all time high of about 178.5 million people in 2011. Recently, there have been proposals to the company to reconsider its online trading policies to boost its sales volume. Presently, the company does prices match its products online and neither does it offer their competitor’s online prices. Therefore, a research was carried out to determine whether the proposed strategy of price matching online products would be profitable to the company.
The method of research used was questionnaire that was conducted online for a period of about a quarter of the fiscal year. Online shoppers from the United States (14 years and older) that visited the company’s websites were randomly selected to participate in the questionnaire. First, a pilot study was conducted on the online shoppers. This involved open-ended questions that placed no limit on the customer’s response. Questions in this study were general in nature like, what is their overall attitude to Wal-Mart customer relations policy. Later, a close-ended questionnaire was used to provide a better reflection of the public view. A maximum choice of five answers to each question was given. The questions were generally categorized into 4 sections each covering a unique field. The survey was voluntary and anonymous and no personal data was collected.
There was an approximate response rate of 88% to the questionnaire from both prospective buyers and those who actually made online purchases. A complete breakdown of the responses is shows that the majority of respondents were in favor of the company providing price matching information. About 80% of the respondents indicated that they would buy more products if ...Download file to see next pagesRead More
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