Strategic Management and Strategic Competitiveness - Assignment Example

Walmart’s international operations began in 1991 when the retailer entered into a joint venture with Cifra, a Mexican retail company. During the fiscal year ended January 31, 2013, the retailer recorded net sales of $274 billion from its U.S. operations. During the same period, Walmart garnered net sales of $135 billion from its international operations. Technological changes including advancements in information and communication technology have played a monumental role in Walmart’s success.

Walmart has been a pioneer in embracing technology. In 1987, the company installed the largest private satellite communication system in the United States (Walmart, 2014). The system enabled the retailer to link its business operations through voice, data as well as video communication. The company uses robots in its warehouses to improve efficiency and reduce costs. The retailer is also introducing convertible cash registers at its stores to enable self-checkout by customers. Walmart relies heavily on information technology in its back office support functions.

Walmart recognizes the importance of the rapidly expanding e-commerce market and has invested heavily to build strong capabilities in online and mobile infrastructure. A strong web presence is likely to enable Walmart offer a wide assortment of products to its customers anytime, anywhere. An upgraded search engine for walmart.com has already led to increased online sales for the retailer. The various macro environmental dimensions like political, economic, social, technological, environmental and legal factors affect the working of Walmart.

The ideology of the government determines whether it is pro or anti business. Since Walmart is present in numerous countries, it faces diverse political circumstances. Political instability in any country has the potency to adversely affect the operations and revenues of Walmart. The retailer has to ensure